- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- Other Normal
Brand page · Clothing · Australia
Other Normal traffic, ads & competitors 35k visits a month, 68 active Meta ads, Gravity score 771.
Other Normal — Other Normal is a clothing brand that sells tops, bottoms, and track apparel for men and women. In September 2026 othernormal.com.au drew an estimated 35k visits, down 37% on the month before. It ranks #850 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Other Normal is a clothing brand that sells tops, bottoms, and track apparel for men and women.
01 · Traffic
Other Normal website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Other Normal drew an estimated 35k visits in September 2026, down 37% on the month before and down 2% over three months.
- Worldwide#230,708of 4.5m sites · Top 10%
- In Australia#5,933of 105k sites · Top 10%
- Clothing, worldwide#22,027of 459,295 brands · Top 5%
- Clothing, Australia#850of 12,275 brands · Top 10%
35k
estimated visits in September
1 mo ▼ −36.7%4 mo ▼ −2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Other Normal reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Other Normal holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Other Normal best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Other Normal sells on Shopify, 100% of its catalogue in stock. The best seller is V Neck Top, at A$89.00, followed by Track Shorts - Grey and Signature Pant - Slate.
#1V Neck TopOther NormalA$89.00In stock
#2Track Shorts - GreyOther NormalA$139.00In stock
#3Signature Pant - SlateOther NormalA$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Other Normal in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$96.94
- Currency
- AUD
04 · Ads
Other Normal ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Other Normal runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
KNITWEAR IS HEREOther Normal7 Oct 2026image
New arrivals selling fastOther Normal6 Oct 2026image
NEW ARRIVALS - ONLINE NOWOther Normal6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Other Normal influencers
The creators who tag @othernormal_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @othernormal_ on Instagram, led by Victoria (27.3k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictoria@victoriaminerr · 🇨🇦 CA | Fashion style luxury Creator | 27.3k | 6.5% | 2 | Tagged @othernormal_ |
06 · Competitors according to Gravity
Other Normal competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Other Normal among Clothing brands in Australia. The closest is Realism, then THE TALES, Five By Flynn, EARLS, Toorallie, PARK NOIRE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Realismrealismclo.com | |||||||
| THE TALESthetales.com.au | |||||||
| Five By Flynnfivebyflynn.com | |||||||
| EARLSearlscollection.com | |||||||
| Toorallietoorallie.com.au | |||||||
| PARK NOIREparknoire.com |
07 · Company
Who is behind Other Normal?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Other Normal is a company based in Hallam, Australia.
- Entity country
- 🇦🇺 Australia · Hallam
- Own store
- othernormal.com.au · Shopify · AUD
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Other Normal
What people ask Google about Other Normal.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Other Normal legit?
According to Gravity by Benchr, Other Normal is a brand based in Hallam, Australia: it sells on a Shopify store, it has 108,227 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Other Normal sell?
Other Normal is a clothing brand that sells tops, bottoms, and track apparel for men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Other Normal expensive?
Other Normal's best seller, V Neck Top, sells A$89.00 on othernormal.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check othernormal.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Other Normal discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Other Normal advertises on Facebook and Instagram, where its offers often run. Check othernormal.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Other Normal?
Other Normal sells on its own website, othernormal.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Other Normal doing well?
Not at the moment. Gravity by Benchr estimates about 35,000 visits to othernormal.com.au in September 2026, down 37% in a month and down 2% over three months. Other Normal ranks #850 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Other Normal use?
Gravity by Benchr identifies othernormal.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Other Normal spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Other Normal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Other Normal ranks #850 of 12,275 by estimated traffic. Its closest competitors on the same market are Realism, THE TALES, Five By Flynn, EARLS and Toorallie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Other Normal.