Brand page · Clothing · United Kingdom
OTHER: 55k visits a month, 1,055 active Meta ads, Gravity score 622.
OTHER — OTHER is a luxury rock and roll clothing brand that sells apparel, accessories, and jewelry for men and women. In September 2026 otheruk.com drew an estimated 55k visits, down 1% on the month before. It ranks #915 of 19,668 Clothing brands in United Kingdom and holds a 3.0 Trustpilot rating over 758 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OTHER is a luxury rock and roll clothing brand that sells apparel, accessories, and jewelry for men and women.
01 · Traffic
How much traffic OTHER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OTHER drew an estimated 55k visits in September 2026, down 1% on the month before and up 11% over three months.
- Worldwide#156,605of 4.5m sites · Top 5%
- In United Kingdom#8,249of 192k sites · Top 5%
- Clothing, worldwide#15,121of 459,295 brands · Top 5%
- Clothing, United Kingdom#915of 19,668 brands · Top 5%
55k
estimated visits in September
1 mo ▼ −0.6%4 mo ▲ +11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OTHER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OTHER holds 3.0 out of 5 on Trustpilot over 758 reviews, 106 of them in the last twelve months: 44% of customers give five stars and 43% one star. That volume places OTHER in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OTHER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OTHER sells on Shopify, 94% of its catalogue in stock. The best seller is Western Bandana Poncho - Black, at £118.00, followed by Western Bolo Tie | Black Stone and Skeleton Brushed Mohair Knit Cardigan - Black - Women.
#1Western Bandana Poncho - BlackOTHER£118.00In stock
#2Western Bolo Tie | Black StoneOTHER£48.00In stock
#3Skeleton Brushed Mohair Knit Cardigan - Black - WomenOTHER£145.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OTHER in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 61% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$158.83
- Currency
- GBP
04 · Ads
What OTHER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OTHER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Midnight Cowboy now liveOther Clothing7 Oct 2026image
The world after midnightOther Clothing7 Oct 2026image
The Print Studio CollectionOther Clothing7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Mar 2026上海玩色化妆品有限公司verified
Image ad1 Nov 2025The Contemporary Group LTDverified
Text ad1 Nov 2025The Contemporary Group LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OTHER.
The creators who tag @otheruk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @otheruk on Instagram, led by Nick Davey (14.2k followers, 8.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNick Davey@nickyother · 🇬🇧 GB | Fashion style luxury Creator | 14.2k | 8.2% | 4 | Tagged @otheruk |
06 · Competitors according to Gravity
Who OTHER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OTHER among Clothing brands in United Kingdom. The closest is Summit, then Babble & Hemp, Jam Industries, Sloppy Joe Clothing, oxfordshirt.co.uk, Beaufort & Blake.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Summitsummitclothing.com | |||||||
| Babble & Hempbabbleandhemp.com | |||||||
| Jam Industriesjam-industries.co.uk | |||||||
| Sloppy Joe Clothingsloppyjoe.co.uk | |||||||
| oxfordshirt.co.ukoxfordshirt.co.uk | |||||||
| Beaufort & Blakebeaufortandblake.com |
07 · Company
The company behind OTHER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OTHER is a company based in Caerphilly, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in July 2012. It employs about 254 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Caerphilly
- Founded
- 2012, per LinkedIn
- Domain registered
- 28 Jul 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 254 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- otheruk.com · Shopify · GBP
- Catalogue
- 398 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OTHER
What people ask Google about OTHER.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OTHER a legit company?
According to Gravity by Benchr, OTHER is a brand based in Caerphilly, United Kingdom: its website has existed since July 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 254 people on LinkedIn, it has 196,357 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OTHER reviews
Customers rate OTHER 3.0 out of 5 on Trustpilot over 758 reviews, 106 of them in the last twelve months: 44% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OTHER sell?
OTHER is a luxury rock and roll clothing brand that sells apparel, accessories, and jewelry for men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OTHER cost?
OTHER's best seller, Western Bandana Poncho - Black, sells £118.00 on otheruk.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check otheruk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OTHER have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OTHER advertises on Facebook and Instagram and on Google, where its offers often run. Check otheruk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OTHER?
OTHER sells on its own website, otheruk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OTHER?
Gravity by Benchr records a company based in Caerphilly, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 254 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OTHER doing well?
Yes. Gravity by Benchr estimates about 55,000 visits to otheruk.com in September 2026, down 1% in a month and up 11% over three months. OTHER ranks #915 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OTHER use?
Gravity by Benchr identifies otheruk.com as a Shopify store (Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OTHER spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OTHER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, OTHER ranks #915 of 19,668 by estimated traffic. Its closest competitors on the same market are Summit, Babble & Hemp, Jam Industries, Sloppy Joe Clothing and oxfordshirt.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTHER.