Brand page · Vehicle Parts & Accessories · Poland

OTOMOTO Top 1% worldwide Top 1% in Poland Top 1% in Vehicle Parts & Accessories Top 1% in Vehicle Parts & Accessories in Poland
otomoto.pl·🇵🇱 Poland·Since 2004

OTOMOTO: 38.2m visits a month, 108 active Meta ads.

OTOMOTO — OTOMOTO is a Polish online platform for buying and selling new and used cars, motorcycles, and automotive parts, connecting professional sellers, dealers, and private individuals with potential buyers. In September 2026 otomoto.pl drew an estimated 38.2m visits, down 12% on the month before. It ranks #1 of 213 Vehicle Parts & Accessories brands in Poland and holds a 1.2 Trustpilot rating over 357 reviews.

otomoto.pl@otomotopl 33.8kYouTube 378kFacebookLinkedIn 5.3kTrustpilot 1.2Meta Ad Library 108

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
38.2m
−12% vs. August 2026
Instagram followers
33.8k
1,545 posts · @otomotopl
Trustpilot
1.2
357 reviews · 69 in 12 months
Meta ads
108
active · on Google since 2021
Products
—
Data not available
Rank in Poland
#1
of 213 in Vehicle Parts & Accessories
LinkedIn
5.3k
followers · 64 employees
Earned media value
€478.6
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

OTOMOTO is a Polish online platform for buying and selling new and used cars, motorcycles, and automotive parts, connecting professional sellers, dealers, and private individuals with potential buyers.

01 · Traffic

How much traffic OTOMOTO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

OTOMOTO drew an estimated 38.2m visits in September 2026, down 12% on the month before and down 8% over three months.

  • Worldwide#555of 4.5m sites · Top 1%
  • In Poland#6of 91.7k sites · Top 1%
  • Vehicle Parts & Accessories, worldwide#2of 167,964 brands · Top 1%
  • Vehicle Parts & Accessories, Poland#1of 213 brands · Top 1%
Monthly visitssource Sept 2026

38.2m

estimated visits in September

1 mo ▼ −11.6%4 mo ▼ −7.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about OTOMOTO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

OTOMOTO holds 1.2 out of 5 on Trustpilot over 357 reviews, 69 of them in the last twelve months: 3% of customers give five stars and 94% one star. That volume places OTOMOTO in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.2TrustScore · 357 reviews · 69 in 12 months
Top 20% review volume
5 ★3%
4 ★0%
3 ★1%
2 ★2%
1 ★94%

Motor Vehicle Dealer Car Dealer Auto Market Used Car Dealer Auto Repair Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What OTOMOTO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read OTOMOTO's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Vehicle Parts & Accessories
Vehicle Parts & Accessories71%
Vehicles22%
Vehicles & Parts2%

The dominant category places OTOMOTO in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about OTOMOTO.

The creators who tag @otomotopl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @otomotopl on Instagram, led by Kamila Bos (198k followers, 1.1% engagement).

Influencersaccounts tagging @otomotopl · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKamila Bos@kamila.bos · 🇵🇱 PLBeauty cosmetics skincare Creator198k1.1%1Tagged @otomotopl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who OTOMOTO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for OTOMOTO among Vehicle Parts & Accessories brands in Poland. The closest is mobile.de, then AutoScout24, Auto Trader, Autogidas, Standvirtual, carsales.com.au.

CompetitorsVehicle Parts & Accessories · Poland · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
mobile.demobile.de
AutoScout24autoscout24.at
Auto Traderautotrader.nl
Autogidasautogidas.lt
Standvirtualstandvirtual.com
carsales.com.aucarsales.com.au
Competitors Gravity finds for OTOMOTO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare OTOMOTO with mobile.de

07 · Company

The company behind OTOMOTO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

OTOMOTO is a company based in Poland, on a domain registered in June 2004. It employs about 64 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇵🇱 Poland
Founded
Data not available
Domain registered
14 Jun 2004
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
64 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
otomoto.pl
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about OTOMOTO

What people ask Google about OTOMOTO.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is OTOMOTO a legit company?

According to Gravity by Benchr, OTOMOTO is a brand based in Poland: its website has existed since June 2004, it employs 64 people on LinkedIn, it has 33,821 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

OTOMOTO reviews

Customers rate OTOMOTO 1.2 out of 5 on Trustpilot over 357 reviews, 69 of them in the last twelve months: 3% give five stars, 94% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is OTOMOTO known for?

OTOMOTO is a Polish online platform for buying and selling new and used cars, motorcycles, and automotive parts, connecting professional sellers, dealers, and private individuals with potential buyers. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.

Does OTOMOTO have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: OTOMOTO advertises on Facebook and Instagram and on Google, where its offers often run. Check otomoto.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns OTOMOTO?

Gravity by Benchr records a company based in Poland, whose domain was registered in 2004, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is OTOMOTO growing?

Not at the moment. Gravity by Benchr estimates about 38,234,300 visits to otomoto.pl in September 2026, down 12% in a month and down 8% over three months. OTOMOTO ranks #1 of 213 Vehicle Parts & Accessories brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does OTOMOTO spend on Meta ads?

Gravity by Benchr does not publish a spend figure for OTOMOTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicle Parts & Accessories brands in Poland?

Among Vehicle Parts & Accessories brands in Poland in the Gravity by Benchr index, OTOMOTO ranks #1 of 213 by estimated traffic. Its closest competitors on the same market are mobile.de, AutoScout24, Auto Trader, Autogidas and Standvirtual. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OTOMOTO.