Brand page · Clothing Accessories · Australia
Otra Eyewear traffic, ads & competitors 77k visits a month, 145 active Meta ads, Gravity score 636.
Otra Eyewear — Otra Eyewear is a sunglasses and eyewear brand that offers trend-driven designs and premium quality eyewear products. In September 2026 otraeyewear.com drew an estimated 77k visits, up 95% on the month before. It ranks #494 of 34,142 Clothing Accessories brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Otra Eyewear is a sunglasses and eyewear brand that offers trend-driven designs and premium quality eyewear products.
01 · Traffic
Otra Eyewear website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Otra Eyewear drew an estimated 77k visits in September 2026, up 95% on the month before and up 136% over three months.
- Worldwide#117,333of 4.5m sites · Top 5%
- In United States#38,253of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,437of 85,207 brands · Top 5%
- Clothing Accessories, United States#494of 34,142 brands · Top 5%
77k
estimated visits in September
1 mo ▲ +95.4%4 mo ▲ +135.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Otra Eyewear reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Otra Eyewear holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Fashion Accessories Store Women's Clothing Store Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Otra Eyewear best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Otra Eyewear sells on Shopify, 99% of its catalogue in stock. The best seller is Shipping Protection by Route, at A$2.00–A$202.00, followed by Stevie - Tortoiseshell/ Blue and Lulu - Black.
#1Shipping Protection by RouteOtra EyewearA$2.00–A$202.00In stock
#2Stevie - Tortoiseshell/ BlueOtra EyewearA$75.00In stock
#3Lulu - BlackOtra EyewearA$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Otra Eyewear in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 74% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
Otra Eyewear ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Otra Eyewear runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Your Everyday Cat EyeOtra Eyewear6 Oct 2026video
Effortlessly versatile.Otra Eyewear3 Oct 2026video
Angular Aviators, ReimaginedOtra Eyewear2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LINDA HAMMONDverified
Text ad20 Oct 2026安柏鸿睿（北京）科技发展有限公司verified
Text ad20 Oct 2026LINDA HAMMONDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Otra Eyewear influencers
The creators who tag @otraeyewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @otraeyewear on Instagram, led by TiendaTL (15.8k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTiendaTL@tiendatl · 🇲🇽 MX | Fashion style luxury Creator | 15.8k | 0.0% | 7 | Tagged @otraeyewear |
06 · Competitors according to Gravity
Otra Eyewear competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Otra Eyewear among Clothing Accessories brands in Australia. The closest is Knockaround Australia, then QUAY, Fox Shades, Le Specs, Babiators Aus, ROC Eyewear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Knockaround Australiaknockaround.com.au | |||||||
| QUAYquayaustralia.com.au | |||||||
| Fox Shadesfoxshades.com | |||||||
| Le Specslespecs.co.uk | |||||||
| Babiators Ausbabiators.net.au | |||||||
| ROC Eyewearroceyewear.com |
07 · Company
Who is behind Otra Eyewear?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Otra Eyewear is a company based in Byron Bay, Australia, founded in 2022 according to LinkedIn, on a domain registered in December 2020. It employs about 4 people.
- Entity country
- 🇦🇺 Australia · Byron Bay
- Founded
- 2022, per LinkedIn
- Domain registered
- 1 Dec 2020
- Employees
- 4 on LinkedIn
- Own store
- otraeyewear.com · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Otra Eyewear
What people ask Google about Otra Eyewear.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Otra Eyewear legit or a scam?
According to Gravity by Benchr, Otra Eyewear is a brand based in Byron Bay, Australia: its website has existed since December 2020, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 38,114 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Otra Eyewear sell?
Otra Eyewear is a sunglasses and eyewear brand that offers trend-driven designs and premium quality eyewear products. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Otra Eyewear cost?
Otra Eyewear's best seller, Shipping Protection by Route, sells from A$2.00 to A$202.00 on otraeyewear.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check otraeyewear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Otra Eyewear discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Otra Eyewear advertises on Facebook and Instagram and on Google, where its offers often run. Check otraeyewear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Otra Eyewear?
Otra Eyewear sells on its own website, otraeyewear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Otra Eyewear?
Gravity by Benchr records a company based in Byron Bay, Australia, founded in 2022 according to LinkedIn, on a domain registered in 2020, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Otra Eyewear growing?
Yes. Gravity by Benchr estimates about 77,000 visits to otraeyewear.com in September 2026, up 95% in a month and up 136% over three months. Otra Eyewear ranks #494 of 34,142 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Otra Eyewear use?
Gravity by Benchr identifies otraeyewear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Otra Eyewear spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Otra Eyewear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Otra Eyewear ranks #494 of 34,142 by estimated traffic. Its closest competitors on the same market are Knockaround Australia, QUAY, Fox Shades, Le Specs and Babiators Aus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Otra Eyewear.