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  5. Otter Spirit

Brand page · Jewelry · United States

Otter Spirit Top 5% worldwide Top 5% in the United States Top 5% in Jewelry Top 5% in Jewelry in the United States
otterspirit.com·🇺🇸 Albany, United States· Shopify·Since 2013

Otter Spirit traffic, ads & competitors 59.6k visits a month, 27 active Meta ads, Gravity score 576.

Otter Spirit — Otter Spirit is a jewelry brand that sells natural gemstone bracelets, necklaces, and other crystal jewelry inspired by healing crystals spirituality and zodiac intentions. In September 2026 otterspirit.com drew an estimated 59.6k visits, down 22% on the month before. It ranks #600 of 33,382 Jewelry brands in the United States and holds a 4.8 Trustpilot rating over 122 reviews.

otterspirit.com@otterspirit 7.4kFacebookLinkedIn 56Trustpilot 4.8Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
59.6k
−22% vs. August 2026
Instagram followers
7.4k
540 posts · @otterspirit
Trustpilot
4.8
122 reviews · 100 in 12 months
Meta ads
27
active · on Google since 2023
Products
96%
in stock · 590 collections
Rank in the United States
#600
of 33,382 in Jewelry
LinkedIn
56
followers · 4 employees
Earned media value
€350.0
per month, Instagram

Gravity score

576/ 1000 · 9 of 10 indicators rated
Brand Power741
Momentum469
Performance520

Percentiles within 737 peers: Jewelry brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Otter Spirit is a jewelry brand that sells natural gemstone bracelets, necklaces, and other crystal jewelry inspired by healing crystals spirituality and zodiac intentions.

01 · Traffic

Otter Spirit website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Otter Spirit drew an estimated 59.6k visits in September 2026, down 22% on the month before and down 26% over three months.

  • Worldwide#146,313of 4.5m sites · Top 5%
  • In United States#47,266of 1.2m sites · Top 5%
  • Jewelry, worldwide#3,316of 132,285 brands · Top 5%
  • Jewelry, United States#600of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

59.6k

estimated visits in September

1 mo ▼ −22.0%4 mo ▼ −26.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Otter Spirit reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Otter Spirit holds 4.8 out of 5 on Trustpilot over 122 reviews, 100 of them in the last twelve months: 97% of customers give five stars and 3% one star. That volume places Otter Spirit in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 122 reviews · 100 in 12 months
Top 30% review volumeTop 20% rating quality
5 ★97%
4 ★0%
3 ★0%
2 ★0%
1 ★3%

Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Otter Spirit best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Otter Spirit sells on Shopify, 96% of its catalogue in stock. The best seller is Amethyst Bracelet, at US$34.95, followed by Rose Quartz Bracelet Mini and Black Tourmaline Bracelet Mini.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bracelets56%
Necklaces18%
Jewelry Sets13%
Artwork12%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry88%
Decor12%
Gift Cards0%

The dominant category places Otter Spirit in its comparison group.

Prices and ratingsstore data
Average rating
4.89 / 5
Rated products
92% of the catalogue
In stock
96%
Upper price quartile
US$94.90
Currency
USD

05 · Influencers

Otter Spirit influencers

The creators who tag @otterspirit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @otterspirit on Instagram, led by Laura Schwalm (10k followers, 0.1% engagement).

Influencersaccounts tagging @otterspirit · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLaura Schwalm@master_psychic_healer · 🇺🇸 USSpirituality religion esotericism Creator10k0.1%2Tagged @otterspirit
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Otter Spirit competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Otter Spirit among Jewelry brands in the United States. The closest is Forziani, then Eat.Read.Love., Vorn, MANSSION, enewton, Lovepray jewelry.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Forzianiforziani.com
Eat.Read.Love.eatreadlove.me
Vornwearvorn.co
MANSSIONmanssion.com
enewtonenewtondesign.com
Lovepray jewelryloveprayjewelry.com
Competitors Gravity finds for Otter Spirit. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Otter Spirit with Forziani

07 · Company

Who is behind Otter Spirit?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Otter Spirit is a company based in Albany, United States, on a domain registered in November 2013. It employs about 4 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Albany
Domain registered
21 Nov 2013
Employees
4 on LinkedIn
DistributionGravity index, Nov 2026
Own store
otterspirit.com · Shopify · USD
Catalogue
590 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Otter Spirit

What people ask Google about Otter Spirit.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Otter Spirit legit or a scam?

According to Gravity by Benchr, Otter Spirit is a brand based in Albany, United States: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 7,395 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Otter Spirit reviews

Customers rate Otter Spirit 4.8 out of 5 on Trustpilot over 122 reviews, 100 of them in the last twelve months: 97% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Otter Spirit?

Otter Spirit is a jewelry brand that sells natural gemstone bracelets, necklaces, and other crystal jewelry inspired by healing crystals spirituality and zodiac intentions. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Otter Spirit cost?

Otter Spirit's best seller, Amethyst Bracelet, sells US$34.95 on otterspirit.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check otterspirit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Otter Spirit promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Otter Spirit advertises on Facebook and Instagram and on Google, where its offers often run. Check otterspirit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Otter Spirit?

Otter Spirit sells on its own website, otterspirit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Otter Spirit?

Gravity by Benchr records a company based in Albany, United States, whose domain was registered in 2013, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Otter Spirit growing?

Not at the moment. Gravity by Benchr estimates about 59,600 visits to otterspirit.com in September 2026, down 22% in a month and down 26% over three months. Otter Spirit ranks #600 of 33,382 Jewelry brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Otter Spirit use?

Gravity by Benchr identifies otterspirit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Otter Spirit spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Otter Spirit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in the United States?

Among Jewelry brands in the United States in the Gravity by Benchr index, Otter Spirit ranks #600 of 33,382 by estimated traffic. Its closest competitors on the same market are Forziani, Eat.Read.Love., Vorn, MANSSION and enewton. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Otter Spirit.