Brand page · Building Materials · United Kingdom

Tile Shop Top 5% worldwide Top 10% in United Kingdom Top 5% in Building Materials Top 20% in Building Materials in United Kingdom
ottotiles.co.uk·🇬🇧 London, United Kingdom· Shopify·Since 2014

Tile Shop: 38.4k visits a month, 123 active Meta ads, Gravity score 689.

Tile Shop — Otto Tiles & Design UK is a contemporary tile company that provides high-end encaustic cement tiles, Moroccan tiles, ceramic tiles, terrazzo tiles, fish scale tiles, Turkish tiles and bespoke tiles. In September 2026 ottotiles.co.uk drew an estimated 38.4k visits, up 4% on the month before. It ranks #185 of 1,674 Building Materials brands in United Kingdom and holds a 3.3 Trustpilot rating over 66 reviews.

ottotiles.co.uk@ottotiles 166kLinkedIn 3.8kTrustpilot 3.3Meta Ad Library 123

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
38.4k
+4% vs. August 2026
Instagram followers
166k
2,698 posts · @ottotiles
Trustpilot
3.3
66 reviews · 12 in 12 months
Meta ads
123
active · on Google since 2024
Products
100%
in stock · 54 collections
Rank in United Kingdom
#185
of 1,674 in Building Materials
LinkedIn
3.8k
followers · 16 employees
Earned media value
€11.4k
per month, Instagram

Gravity score

689/ 1000 · 9 of 10 indicators rated
Brand Power634
Momentum630
Performance804

Percentiles within 192 peers: Building Materials brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Otto Tiles & Design UK is a contemporary tile company that provides high-end encaustic cement tiles, Moroccan tiles, ceramic tiles, terrazzo tiles, fish scale tiles, Turkish tiles and bespoke tiles.

01 · Traffic

How much traffic Tile Shop gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Tile Shop drew an estimated 38.4k visits in September 2026, up 4% on the month before and up 15% over three months.

  • Worldwide#212,717of 4.5m sites · Top 5%
  • In United Kingdom#11,125of 192k sites · Top 10%
  • Building Materials, worldwide#2,012of 90,845 brands · Top 5%
  • Building Materials, United Kingdom#185of 1,674 brands · Top 20%
Monthly visitssource Sept 2026

38.4k

estimated visits in September

1 mo ▲ +3.9%4 mo ▲ +14.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Tile Shop.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Tile Shop holds 3.3 out of 5 on Trustpilot over 66 reviews, 12 of them in the last twelve months: 70% of customers give five stars and 14% one star. That volume places Tile Shop in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.3TrustScore · 66 reviews · 12 in 12 months
Top 40% review volume
5 ★70%
4 ★9%
3 ★8%
2 ★0%
1 ★14%

Architect

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Tile Shop sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Tile Shop sells on Shopify, 100% of its catalogue in stock. The best seller is Fes White Zellige, at £4.00–£128.00, followed by Ecru Zellige and Colourful Mosaic Zellige.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Wall & Ceiling Tile96%
Wallpaper2%
Painting Consumables0%

Share of the catalogue by product family.

Activity mixdominant: Building Materials
Building Materials97%
Decor2%
Books0%
Building Consumables0%

The dominant category places Tile Shop in its comparison group.

Prices and ratingsstore data
Average rating
4.44 / 5
Rated products
4% of the catalogue
In stock
100%
Upper price quartile
US$6.62
Currency
GBP

05 · Influencers

Who talks about Tile Shop.

The creators who tag @ottotiles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ottotiles on Instagram, led by Mattoboard (166k followers, 0.3% engagement).

Influencersaccounts tagging @ottotiles · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMattoboard@mattoboard · INTLDecoration garden diy Creator166k0.3%3Tagged @ottotiles
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Tile Shop competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Tile Shop among Building Materials brands in United Kingdom. The closest is Stickwoll Tiles, then Terrazzo Tiles, TileZone, Decorum Studio Cornwall, Verdad, Brick Slips.

CompetitorsBuilding Materials · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Stickwoll Tilesstickwoll.com
Terrazzo Tilesterrazzo-tiles.co.uk
TileZonetilezone.co.uk
Decorum Studio Cornwalldecorumtiles.co.uk
Verdadverdad.shop
Brick Slipsbrick-slips.uk
Competitors Gravity finds for Tile Shop. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Tile Shop with Stickwoll Tiles

07 · Company

The company behind Tile Shop.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Tile Shop is a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in June 2014. It employs about 16 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · London
Founded
2015, per LinkedIn
Domain registered
12 Jun 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
16 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ottotiles.co.uk · Shopify · GBP
Catalogue
54 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Tile Shop

What people ask Google about Tile Shop.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Tile Shop a legit company?

According to Gravity by Benchr, Tile Shop is a brand based in London, United Kingdom: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 166,386 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Tile Shop?

Customers rate Tile Shop 3.3 out of 5 on Trustpilot over 66 reviews, 12 of them in the last twelve months: 70% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Tile Shop known for?

Otto Tiles & Design UK is a contemporary tile company that provides high-end encaustic cement tiles, Moroccan tiles, ceramic tiles, terrazzo tiles, fish scale tiles, Turkish tiles and bespoke tiles. Gravity by Benchr classifies it under Building Materials, with Wall & Ceiling Tile making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Tile Shop prices: how much is it?

Tile Shop's best seller, Fes White Zellige, sells from £4.00 to £128.00 on ottotiles.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check ottotiles.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Tile Shop promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Tile Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check ottotiles.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Tile Shop?

Tile Shop sells on its own website, ottotiles.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Tile Shop?

Gravity by Benchr records a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Tile Shop doing well?

Yes. Gravity by Benchr estimates about 38,400 visits to ottotiles.co.uk in September 2026, up 4% in a month and up 15% over three months. Tile Shop ranks #185 of 1,674 Building Materials brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Tile Shop use?

Gravity by Benchr identifies ottotiles.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Tile Shop spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Tile Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Building Materials brands in United Kingdom?

Among Building Materials brands in United Kingdom in the Gravity by Benchr index, Tile Shop ranks #185 of 1,674 by estimated traffic. Its closest competitors on the same market are Stickwoll Tiles, Terrazzo Tiles, TileZone, Decorum Studio Cornwall and Verdad. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Tile Shop.