Brand page · Health Care · Finland
OURA: 6.5m visits a month, 800 active Meta ads.
OURA — Oura is a Finnish technology company that produces a smart ring for tracking fitness, stress, sleep and health metrics. In September 2026 ouraring.com drew an estimated 6.5m visits, up 8% on the month before. It ranks #1 of 12,108 Health Care brands in Finland and holds a 4.0 Trustpilot rating over 5,237 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Oura is a Finnish technology company that produces a smart ring for tracking fitness, stress, sleep and health metrics.
01 · Traffic
How much traffic OURA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OURA drew an estimated 6.5m visits in September 2026, up 8% on the month before and down 26% over three months.
- Worldwide#3,147of 4.5m sites · Top 1%
- In United States#1,101of 1.2m sites · Top 1%
- Health Care, worldwide#19of 105,715 brands · Top 1%
- Health Care, United States#1of 12,108 brands · Top 1%
6.5m
estimated visits in September
1 mo ▲ +7.7%4 mo ▼ −26.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OURA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OURA holds 4.0 out of 5 on Trustpilot over 5,237 reviews, 2,209 of them in the last twelve months: 60% of customers give five stars and 30% one star. That volume places OURA in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OURA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OURA's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OURA in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OURA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OURA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2026 (image, text, video).
Designed for your everydayŌURA7 Oct 2026video
Designed for your everydayŌURA7 Oct 2026video
Saammeko esitellä: Oura Ring 5ŌURA7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Ouraring Incverified
Text ad19 Oct 2026Ouraring Incverified
Text ad19 Oct 2026Ouraring Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OURA.
The creators who tag @ouraring on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ouraring on Instagram, led by Lauren Oggs Gee | Midlife Outfit Inspo (120k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Oggs Gee | Midlife Outfit Inspo@laurenoggsgee · 🇬🇧 GB | Fashion style luxury Creator | 120k | 0.7% | 7 | Tagged @ouraring |
06 · Competitors according to Gravity
Who OURA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OURA among Health Care brands in Finland. The closest is RingConn, then HALO Ring, Fittr, gabit.com, herzp1.com, QALO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RingConnringconn.com | |||||||
| HALO Ringtryhaloring.com | |||||||
| Fittrfittr.care | |||||||
| gabit.comgabit.com | |||||||
| herzp1.comherzp1.com | |||||||
| QALOqalo.com |
07 · Company
The company behind OURA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OURA is a company based in Finland, founded in 2013 according to LinkedIn, on a domain registered in February 2015. It employs about 1,650 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 2013, per LinkedIn
- Domain registered
- 23 Feb 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,650 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ouraring.com · Wordpress
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OURA
What people ask Google about OURA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OURA legit?
According to Gravity by Benchr, OURA is a brand based in Finland: its website has existed since February 2015, its Trustpilot profile is claimed by the brand, it sells on a Wordpress store, it employs 1,650 people on LinkedIn, it has 1,180,523 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about OURA?
Customers rate OURA 4.0 out of 5 on Trustpilot over 5,237 reviews, 2,209 of them in the last twelve months: 60% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OURA sell?
Oura is a Finnish technology company that produces a smart ring for tracking fitness, stress, sleep and health metrics. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Does OURA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OURA advertises on Facebook and Instagram and on Google, where its offers often run. Check ouraring.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OURA?
OURA sells on its own website, ouraring.com, a Wordpress store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns OURA?
Gravity by Benchr records a company based in Finland, founded in 2013 according to LinkedIn, on a domain registered in 2015, with 1,650 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OURA growing?
Not at the moment. Gravity by Benchr estimates about 6,534,300 visits to ouraring.com in September 2026, up 8% in a month and down 26% over three months. OURA ranks #1 of 12,108 Health Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OURA use?
Gravity by Benchr identifies ouraring.com as a Wordpress store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records.
How much does OURA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OURA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Finland?
Among Health Care brands in Finland in the Gravity by Benchr index, OURA ranks #1 of 12,108 by estimated traffic. Its closest competitors on the same market are RingConn, HALO Ring, Fittr, gabit.com and herzp1.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OURA.