Brand page · Clothing · United States
Outback Trading Company: 116k visits a month, 28 active Meta ads, Gravity score 429.
Outback Trading Company — Outback Trading Company is a supplier of all-weather outdoor apparel specializing in high-quality oilskins, jackets, vests and more for men and women with working lifestyles. In September 2026 outbacktrading.com drew an estimated 116k visits, down 2% on the month before. It ranks #1,316 of 97,158 Clothing brands in United States and holds a 3.1 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Outback Trading Company is a supplier of all-weather outdoor apparel specializing in high-quality oilskins, jackets, vests and more for men and women with working lifestyles.
01 · Traffic
How much traffic Outback Trading Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Outback Trading Company drew an estimated 116k visits in September 2026, down 2% on the month before and down 20% over three months.
- Worldwide#83,058of 4.5m sites · Top 5%
- In United States#27,316of 1.2m sites · Top 5%
- Clothing, worldwide#7,888of 459,295 brands · Top 5%
- Clothing, United States#1,316of 97,158 brands · Top 5%
116k
estimated visits in September
1 mo ▼ −1.7%4 mo ▼ −20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Outback Trading Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Outback Trading Company holds 3.1 out of 5 on Trustpilot over 29 reviews, 11 of them in the last twelve months: 24% of customers give five stars and 72% one star. That volume places Outback Trading Company in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Outdoor Clothing and Equipment Shop Activewear Store Winterwear Store Women's Clothing Store Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Outback Trading Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Outback Trading Company sells on Shopify, 85% of its catalogue in stock. The best seller is Women’s Woodbury Jacket, at US$239.99, followed by Duck Back Dressing and River Guide Oilskin Hat.
#1Women’s Woodbury JacketOutback Trading CompanyUS$239.99In stock
#2Duck Back DressingOutback Trading CompanyUS$14.99In stock
#3River Guide Oilskin HatOutback Trading CompanyUS$79.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Outback Trading Company in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 63% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$99.99
- Currency
- USD
04 · Ads
What Outback Trading Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Outback Trading Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
More Than Just a JacketOutback Trading Company LTD.12 Oct 2026image
Meet the Oilskin GidleyOutback Trading Company LTD.9 Oct 2026image
Meet the Woodbury JacketOutback Trading Company LTD.9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Outback Trading Company LTDverified
Text ad20 Oct 2026Outback Trading Company LTDverified
Text ad20 Oct 2026Outback Trading Company LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Outback Trading Company.
The creators who tag @outbacktradingco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outbacktradingco on Instagram, led by Vic 𓃗 Dakota (11.6k followers, 11.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVic 𓃗 Dakota@vic.farwest · 🇨🇦 CA | Fashion style luxury Creator | 11.6k | 11.3% | 6 | Tagged @outbacktradingco |
06 · Competitors according to Gravity
Who Outback Trading Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Outback Trading Company among Clothing brands in United States. The closest is VELOCE, then Alpha Industries, Scuderia 1976, Western Skies Design Company, NOUR, Top Gun Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VELOCEveloceracingg.com | |||||||
| Alpha Industriesalphaindustries.com | |||||||
| Scuderia 1976scuderia1976.com | |||||||
| Western Skies Design Companywesternskiesco.com | |||||||
| NOURnour.shop | |||||||
| Top Gun Storetopgunstore.com |
07 · Company
The company behind Outback Trading Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Outback Trading Company is a company based in Oxford, United States, founded in 1997 according to LinkedIn, on a domain registered in May 1998. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oxford
- Founded
- 1997, per LinkedIn
- Domain registered
- 8 May 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outbacktrading.com · Shopify · USD
- Catalogue
- 159 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Outback Trading Company
What people ask Google about Outback Trading Company.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Outback Trading Company legit or a scam?
According to Gravity by Benchr, Outback Trading Company is a brand based in Oxford, United States: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 99,672 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Outback Trading Company?
Customers rate Outback Trading Company 3.1 out of 5 on Trustpilot over 29 reviews, 11 of them in the last twelve months: 24% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Outback Trading Company known for?
Outback Trading Company is a supplier of all-weather outdoor apparel specializing in high-quality oilskins, jackets, vests and more for men and women with working lifestyles. Gravity by Benchr classifies it under Clothing, with Outerwear making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Outback Trading Company prices: how much is it?
Outback Trading Company's best seller, Women’s Woodbury Jacket, sells US$239.99 on outbacktrading.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check outbacktrading.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Outback Trading Company promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Outback Trading Company advertises on Facebook and Instagram and on Google, where its offers often run. Check outbacktrading.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Outback Trading Company?
Outback Trading Company sells on its own website, outbacktrading.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Outback Trading Company?
Gravity by Benchr records a company based in Oxford, United States, founded in 1997 according to LinkedIn, on a domain registered in 1998, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Outback Trading Company growing?
Not at the moment. Gravity by Benchr estimates about 115,500 visits to outbacktrading.com in September 2026, down 2% in a month and down 20% over three months. Outback Trading Company ranks #1,316 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Outback Trading Company use?
Gravity by Benchr identifies outbacktrading.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Outback Trading Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Outback Trading Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Outback Trading Company ranks #1,316 of 97,158 by estimated traffic. Its closest competitors on the same market are VELOCE, Alpha Industries, Scuderia 1976, Western Skies Design Company and NOUR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Outback Trading Company.