Brand page · Clothing · United States
Roark: 202K visits a month, 206 active Meta ads, Gravity score 545.
Roark — Roark is an adventure lifestyle apparel brand that sells men's and women's clothing, bags, and gear inspired by exploration and travel. In September 2026 roark.com drew an estimated 202K visits, down 13% on the month before. It ranks #745 of 97,158 Clothing brands in United States and holds a 2.6 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Roark is an adventure lifestyle apparel brand that sells men's and women's clothing, bags, and gear inspired by exploration and travel.
01 · Traffic
How much traffic Roark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Roark drew an estimated 202K visits in September 2026, down 13% on the month before and down 24% over three months.
- Worldwide#52,122of 4.5M sites · Top 5%
- In United States#17,086of 1.2M sites · Top 5%
- Clothing, worldwide#4,751of 459,295 brands · Top 5%
- Clothing, United States#745of 97,158 brands · Top 1%
202K
estimated visits in September
1 mo ▼ −12.9%4 mo ▼ −24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Roark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Roark holds 2.6 out of 5 on Trustpilot over 13 reviews, 9 of them in the last twelve months: 8% of customers give five stars and 62% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Roark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Roark sells on Shopify, 97% of its catalogue in stock. The best seller is Made To Fade Short Sleeve Tee - Washed Black, at US$35.00, followed by Bless Up Breathable Stretch Shirt - Black and Bless Up Breathable Stretch Shirt - Black Wave.
#1Made To Fade Short Sleeve Tee - Washed BlackRoarkUS$35.00In stock
#2Bless Up Breathable Stretch Shirt - BlackRoarkUS$99.00In stock
#3Bless Up Breathable Stretch Shirt - Black WaveRoarkUS$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Roark in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 59% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$89.00
- Currency
- USD
04 · Ads
What Roark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Roark runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Nordsman 2.0 FlannelRoark8 Oct 2026video
Layover Pro PantsRoark8 Oct 2026video
Made To Fade PantsRoark7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SEQUEL LLCverified
Text ad20 Oct 2026SEQUEL LLCverified
Text ad20 Oct 2026SEQUEL LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Roark.
The creators who tag @roark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roark on Instagram, led by Max Beach (18.5K followers, 16.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMax Beach@maxbeach82 · 🇺🇸 US | Fitness sport bodybuilding Creator | 18.5K | 16.3% | 17 | Tagged @roark |
06 · Competitors according to Gravity
Who Roark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Roark among Clothing brands in United States. The closest is Outerknown, then ROCOCO ONLINE STORE, ROOTT+CO, Eddie Bauer, Gramicci, Duck Head.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outerknownouterknown.com | |||||||
| ROCOCO ONLINE STOREroco2web.com | |||||||
| ROOTT+COroottcostore.com | |||||||
| Eddie Bauereddiebauer.com | |||||||
| Gramiccigramicci.com | |||||||
| Duck Headduckhead.com |
07 · Company
The company behind Roark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Roark is a company based in Irvine, United States, on a domain registered in January 2000. It employs about 72 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- Data not available
- Domain registered
- 16 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 72 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roark.com · Shopify · USD
- Catalogue
- 4,064 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Roark
What people ask Google about Roark.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Roark legit or a scam?
According to Gravity by Benchr, Roark is a brand based in Irvine, United States: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 72 people on LinkedIn, it has 207,349 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Roark reviews
Customers rate Roark 2.6 out of 5 on Trustpilot over 13 reviews, 9 of them in the last twelve months: 8% give five stars, 62% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Roark?
Roark is an adventure lifestyle apparel brand that sells men's and women's clothing, bags, and gear inspired by exploration and travel. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Roark cost?
Roark's best seller, Made To Fade Short Sleeve Tee - Washed Black, sells US$35.00 on roark.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check roark.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Roark promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Roark advertises on Facebook and Instagram and on Google, where its offers often run. Check roark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Roark?
Roark sells on its own website, roark.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Roark?
Gravity by Benchr records a company based in Irvine, United States, whose domain was registered in 2000, with 72 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Roark doing well?
Not at the moment. Gravity by Benchr estimates about 201,500 visits to roark.com in September 2026, down 13% in a month and down 24% over three months. Roark ranks #745 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Roark use?
Gravity by Benchr identifies roark.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Roark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Roark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Roark ranks #745 of 97,158 by estimated traffic. Its closest competitors on the same market are Outerknown, ROCOCO ONLINE STORE, ROOTT+CO, Eddie Bauer, Gramicci. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Roark.