Brand page · Clothing · Germany
Outletcity Metzingen: 2m visits a month, 53 active Meta ads, Gravity score 539.
Outletcity Metzingen — OUTLETCITY AG operates Europe's largest outlet shopping destination in Metzingen, Germany, offering over 170 luxury fashion brands with discounts up to 70% off both in-store and online through their OUTLETCITY.COM platform. In September 2026 outletcity.com drew an estimated 2m visits, down 24% on the month before. It ranks #12 of 7,326 Clothing brands in Germany and holds a 3.4 Trustpilot rating over 905 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Clothing brands in Germany with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OUTLETCITY AG operates Europe's largest outlet shopping destination in Metzingen, Germany, offering over 170 luxury fashion brands with discounts up to 70% off both in-store and online through their OUTLETCITY.COM platform.
01 · Traffic
How much traffic Outletcity Metzingen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Outletcity Metzingen drew an estimated 2m visits in September 2026, down 24% on the month before and down 18% over three months.
- Worldwide#8,384of 4.5m sites · Top 1%
- In Germany#375of 184k sites · Top 1%
- Clothing, worldwide#586of 459,295 brands · Top 1%
- Clothing, Germany#12of 7,326 brands · Top 1%
2m
estimated visits in September
1 mo ▼ −23.8%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Outletcity Metzingen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Outletcity Metzingen holds 3.4 out of 5 on Trustpilot over 905 reviews, 191 of them in the last twelve months: 56% of customers give five stars and 34% one star. That volume places Outletcity Metzingen in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Men's Clothing Store Women's Clothing Store Outlet Store Fashion Accessories Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Outletcity Metzingen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Outletcity Metzingen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Outletcity Metzingen in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Outletcity Metzingen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Outletcity Metzingen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
GANT | -46%*OUTLETCITY METZINGEN14 Oct 2026image
GANT | -46%*OUTLETCITY METZINGEN14 Oct 2026image
CinqueOUTLETCITY METZINGEN14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OUTLETCITY AGverified
Text ad21 Oct 2026OUTLETCITY AGverified
Text ad21 Oct 2026OUTLETCITY AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Outletcity Metzingen.
The creators who tag @outletcity_metzingen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outletcity_metzingen on Instagram, led by Vᴀɴᴇssᴀ Roth (73.3k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVᴀɴᴇssᴀ Roth@butterflyeffect_______ · 🇩🇪 DE | Fashion style luxury Creator | 73.3k | — | 3 | Tagged @outletcity_metzingen |
06 · Competitors according to Gravity
Who Outletcity Metzingen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Outletcity Metzingen among Clothing brands in Germany. The closest is United Apparel Liquidators, then Premium Outlets, Shop The Sample, The Village Outlet, theoutnet.com, MINOX Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| United Apparel Liquidatorsstore.shopual.com | |||||||
| Premium Outletspremiumoutlets.com | |||||||
| Shop The Sampleshopthesample.com | |||||||
| The Village Outletthevillageoutlet.com | |||||||
| theoutnet.comtheoutnet.com | |||||||
| MINOX Boutiqueminoxboutique.co.uk |
07 · Company
The company behind Outletcity Metzingen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Outletcity Metzingen is a company based in Germany, founded in 1995 according to LinkedIn, on a domain registered in March 2002. It employs about 281 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1995, per LinkedIn
- Domain registered
- 29 Mar 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 281 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outletcity.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Outletcity Metzingen
What people ask Google about Outletcity Metzingen.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Outletcity Metzingen a legit company?
According to Gravity by Benchr, Outletcity Metzingen is a brand based in Germany: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it employs 281 people on LinkedIn, it has 241,731 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Outletcity Metzingen reviews
Customers rate Outletcity Metzingen 3.4 out of 5 on Trustpilot over 905 reviews, 191 of them in the last twelve months: 56% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Outletcity Metzingen sell?
OUTLETCITY AG operates Europe's largest outlet shopping destination in Metzingen, Germany, offering over 170 luxury fashion brands with discounts up to 70% off both in-store and online through their OUTLETCITY.COM platform. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Outletcity Metzingen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Outletcity Metzingen advertises on Facebook and Instagram and on Google, where its offers often run. Check outletcity.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Outletcity Metzingen?
Gravity by Benchr records a company based in Germany, founded in 1995 according to LinkedIn, on a domain registered in 2002, with 281 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Outletcity Metzingen growing?
Not at the moment. Gravity by Benchr estimates about 1,961,000 visits to outletcity.com in September 2026, down 24% in a month and down 18% over three months. Outletcity Metzingen ranks #12 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Outletcity Metzingen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Outletcity Metzingen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Outletcity Metzingen ranks #12 of 7,326 by estimated traffic. Its closest competitors on the same market are United Apparel Liquidators, Premium Outlets, Shop The Sample, The Village Outlet and theoutnet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Outletcity Metzingen.