Brand page · Kitchen & Dining · United Kingdom
Overherd: 84.2k visits a month, 102 active Meta ads, Gravity score 742.
Overherd — Overherd is a UK-based company that sells powdered oat milk, a vegan drink that can be mixed with water or added to drinks as a creamer. The product is designed to reduce packaging waste and food waste compared to traditional carton oat milk. In September 2026 overherd.uk drew an estimated 84.2k visits, down 4% on the month before. It ranks #121 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.9 Trustpilot rating over 2,257 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 248 peers: Kitchen & Dining brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Overherd is a UK-based company that sells powdered oat milk, a vegan drink that can be mixed with water or added to drinks as a creamer. The product is designed to reduce packaging waste and food waste compared to traditional carton oat milk.
01 · Traffic
How much traffic Overherd gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Overherd drew an estimated 84.2k visits in September 2026, down 4% on the month before and up 12% over three months.
- Worldwide#108,703of 4.5m sites · Top 5%
- In United Kingdom#5,657of 192k sites · Top 5%
- Kitchen & Dining, worldwide#2,631of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#121of 6,546 brands · Top 5%
84.2k
estimated visits in September
1 mo ▼ −4.5%4 mo ▲ +12.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Overherd.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Overherd holds 4.9 out of 5 on Trustpilot over 2,257 reviews, 1,736 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Overherd in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Milk Delivery Service Food Producer Food Products Supplier Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Overherd sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Overherd sells on Shopify, 100% of its catalogue in stock. The best seller is Oat Milk Powder, at £6.99–£12.99, followed by Bamboo Fibre Scoop and Overherd Glass Bottle.
#1Oat Milk PowderOverherd£6.99–£12.99In stock
#2Bamboo Fibre ScoopOverherd£0.99In stock
#3Overherd Glass BottleOverherd£6.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Overherd in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 91% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$23.81
- Currency
- GBP
04 · Ads
What Overherd is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Overherd runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2026 (text).
Rated 4.9 on Trustpilot ⭐️⭐️⭐️⭐️⭐️Overherd6 Oct 2026image
Rated 4.9 on Trustpilot ⭐️⭐️⭐️⭐️⭐️Overherd6 Oct 2026image
⭐️⭐️⭐️⭐️⭐️ Rated 4.9 on TrustpilotOverherd6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alexander Eyreverified
Text ad19 Oct 2026Alexander Eyreverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Overherd.
The creators who tag @overherd.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @overherd.uk on Instagram, led by Rainbow Bowlss By Mich (20.4k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRainbow Bowlss By Mich@rainbow_bowlss · 🇬🇧 GB | Food cooking nutrition Creator | 20.4k | 2.5% | 1 | Tagged @overherd.uk |
06 · Competitors according to Gravity
Who Overherd competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Overherd among Kitchen & Dining brands in United Kingdom. The closest is The Ginger Wig's City Gifts, then Risky T's, Print4u, Professional Darts Corporation, Deer-Island, offshoresurfwear.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Ginger Wig's City Giftsthegingerwigscitygifts.com | |||||||
| Risky T'srisky-tees.co.uk | |||||||
| Print4uprint4u.co.uk | |||||||
| Professional Darts Corporationpdcstore.com | |||||||
| Deer-Islanddeerisland.co.uk | |||||||
| offshoresurfwear.co.ukoffshoresurfwear.co.uk |
07 · Company
The company behind Overherd.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Overherd is a company based in Harrogate, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in May 2022. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Harrogate
- Founded
- 2023, per LinkedIn
- Domain registered
- 31 May 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- overherd.uk · Shopify · GBP
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Overherd
What people ask Google about Overherd.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Overherd legit or a scam?
According to Gravity by Benchr, Overherd is a brand based in Harrogate, United Kingdom: its website has existed since May 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 19,599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Overherd reviews
Customers rate Overherd 4.9 out of 5 on Trustpilot over 2,257 reviews, 1,736 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Overherd known for?
Overherd is a UK-based company that sells powdered oat milk, a vegan drink that can be mixed with water or added to drinks as a creamer. The product is designed to reduce packaging waste and food waste compared to traditional carton oat milk. Gravity by Benchr classifies it under Kitchen & Dining, with Non-Dairy Milk making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Overherd expensive?
Overherd's best seller, Oat Milk Powder, sells from £6.99 to £12.99 on overherd.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check overherd.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Overherd promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Overherd advertises on Facebook and Instagram and on Google, where its offers often run. Check overherd.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Overherd?
Overherd sells on its own website, overherd.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Overherd?
Gravity by Benchr records a company based in Harrogate, United Kingdom, founded in 2023 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Overherd doing well?
Yes. Gravity by Benchr estimates about 84,200 visits to overherd.uk in September 2026, down 4% in a month and up 12% over three months. Overherd ranks #121 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Overherd use?
Gravity by Benchr identifies overherd.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Overherd's ad budget?
Gravity by Benchr does not publish a spend figure for Overherd on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Overherd ranks #121 of 6,546 by estimated traffic. Its closest competitors on the same market are The Ginger Wig's City Gifts, Risky T's, Print4u, Professional Darts Corporation and Deer-Island. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Overherd.