Brand page · Vehicle Parts & Accessories
Overton's: 307K visits a month, 33 active Meta ads.
Overton's — Overton's is a retailer that sells boat accessories, watersports gear, and marine supplies. The company offers over 100,000 products worldwide to help customers enjoy life on the water. In September 2026 overtons.com drew an estimated 307K visits, up 10% on the month before. It ranks #69 of 15,945 Vehicle Parts & Accessories brands and holds a 1.6 Trustpilot rating over 79 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Overton's is a retailer that sells boat accessories, watersports gear, and marine supplies. The company offers over 100,000 products worldwide to help customers enjoy life on the water.
01 · Traffic
How much traffic Overton's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Overton's drew an estimated 307K visits in September 2026, up 10% on the month before and down 22% over three months.
- Worldwide#36,865of 4.5M sites · Top 1%
- In United States#11,999of 1.2M sites · Top 5%
- Vehicle Parts & Accessories, worldwide#501of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#69of 15,945 brands · Top 1%
307K
estimated visits in September
1 mo ▲ +10.4%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Overton's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Overton's holds 1.6 out of 5 on Trustpilot over 79 reviews, 6 of them in the last twelve months: 4% of customers give five stars and 91% one star. That volume places Overton's in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Overton's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Overton's's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Overton's in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Overton's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Overton's runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since March 2022 (image, text).
Dockmate DockSide 15-1/2" x 6-5/8" Straight Bumper, BlackOverton's6 Oct 2026image
Shop The Best Selection of Watersports GearOverton's5 Oct 2026image
Get Up To 50% Off Docking EssentialsOverton's5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CWI, Incverified
Text ad21 Oct 2026CWI, Incverified
Text ad21 Oct 2026CWI, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Overton's.
The creators who tag @overtonsh2o on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @overtonsh2o on Instagram, led by C H E L S 🍓 Nashville (24.3K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CC H E L S 🍓 Nashville@chelsieepaige · 🇺🇸 US | Parenting family Creator | 24.3K | 0.5% | 2 | Tagged @overtonsh2o |
06 · Competitors according to Gravity
Who Overton's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Overton's among Vehicle Parts & Accessories brands. The closest is Marine Super Store, then West Marine, Wholesale Marine, OrangeMarine, catarinanautica.com, Osculati.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Marine Super Storemarinesuperstore.com | |||||||
| West Marinewestmarine.com | |||||||
| Wholesale Marinewholesalemarine.com | |||||||
| OrangeMarineorange-marine.com | |||||||
| catarinanautica.comcatarinanautica.com | |||||||
| Osculatiosculati.com |
07 · Company
The company behind Overton's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Overton's is an e-commerce brand, founded in 1976 according to LinkedIn, on a domain registered in December 1996. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1976, per LinkedIn
- Domain registered
- 12 Dec 1996
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- overtons.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Overton's
What people ask Google about Overton's.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Overton's legit?
According to Gravity by Benchr, Overton's is a brand: its website has existed since December 1996, it sells on a Salesforce_commerce store, it employs 25 people on LinkedIn, it has 6,857 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Overton's reviews
Customers rate Overton's 1.6 out of 5 on Trustpilot over 79 reviews, 6 of them in the last twelve months: 4% give five stars, 91% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Overton's known for?
Overton's is a retailer that sells boat accessories, watersports gear, and marine supplies. The company offers over 100,000 products worldwide to help customers enjoy life on the water. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Is there a Overton's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Overton's advertises on Facebook and Instagram and on Google, where its offers often run. Check overtons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Overton's?
Overton's sells on its own website, overtons.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Overton's?
Gravity by Benchr records a company, founded in 1976 according to LinkedIn, on a domain registered in 1996, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Overton's growing?
Not at the moment. Gravity by Benchr estimates about 306,900 visits to overtons.com in September 2026, up 10% in a month and down 22% over three months. Overton's ranks #69 of 15,945 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Overton's use?
Gravity by Benchr identifies overtons.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records.
What is Overton's' ad budget?
Gravity by Benchr does not publish a spend figure for Overton's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, Overton's ranks #69 of 15,945 by estimated traffic. Its closest competitors on the same market are Marine Super Store, West Marine, Wholesale Marine, OrangeMarine, catarinanautica.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Overton's.