Brand page · Vehicle Parts & Accessories · United States
West Marine: 1.2M visits a month, 17 active Meta ads, Gravity score 564.
West Marine — Shop the official West Marine Store to find over 100,000 products in stock for boating, sailing, fishing, or paddling. Since 1968, West Marine has grown to over 250 local stores, with knowledgeable Associates happy to assist. Shop with confidence - get free shipping to home or stores + price match guarantee!. In September 2026 westmarine.com drew an estimated 1.2M visits, down 34% on the month before. It ranks #14 of 15,945 Vehicle Parts & Accessories brands in United States and holds a 1.6 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Vehicle Parts & Accessories brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shop the official West Marine Store to find over 100,000 products in stock for boating, sailing, fishing, or paddling. Since 1968, West Marine has grown to over 250 local stores, with knowledgeable Associates happy to assist. Shop with confidence - get free shipping to home or stores + price match guarantee!
01 · Traffic
How much traffic West Marine gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
West Marine drew an estimated 1.2M visits in September 2026, down 34% on the month before and down 47% over three months.
- Worldwide#12,887of 4.5M sites · Top 1%
- In United States#4,299of 1.2M sites · Top 1%
- Vehicle Parts & Accessories, worldwide#104of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#14of 15,945 brands · Top 1%
1.2M
estimated visits in September
1 mo ▼ −33.6%4 mo ▼ −46.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about West Marine.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
West Marine holds 1.6 out of 5 on Trustpilot over 45 reviews, 35 of them in the last twelve months: 4% of customers give five stars and 80% one star. That volume places West Marine in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Boat Accessories Store Boat Dealer Boat Storage Facility
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What West Marine sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read West Marine's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places West Marine in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What West Marine is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
West Marine runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Out Here, It Matters ☀️🚤 Gear up for long days on the water with the trusted choice of boaters for over 50 years. Get out there and save onWest Marine26 May 2026video
Out Here, It Matters ☀️🚤 Gear up for long days on the water with the trusted choice of boaters for over 50 years. Get out there and save onWest Marine26 May 2026video
Trusted by Florida Boaters for DecadesWest Marine5 May 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026West Marine, Inc.verified
Text ad20 Oct 2026West Marine, Inc.verified
Text ad20 Oct 2026West Marine, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about West Marine.
The creators who tag @westmarine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @westmarine on Instagram, led by Tony The Fishman (17.5K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTony The Fishman@thefloridafishman · 🇺🇸 US | Pets nature Creator | 17.5K | 0.6% | 13 | Tagged @westmarine |
06 · Competitors according to Gravity
Who West Marine competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for West Marine among Vehicle Parts & Accessories brands in United States. The closest is fisheriessupply.com, then Marine Super Store, OrangeMarine, Wholesale Marine, Overton's, Nautisports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fisheriessupply.comfisheriessupply.com | |||||||
| Marine Super Storemarinesuperstore.com | |||||||
| OrangeMarineorange-marine.com | |||||||
| Wholesale Marinewholesalemarine.com | |||||||
| Overton'sovertons.com | |||||||
| Nautisportsnautisports.com |
07 · Company
The company behind West Marine.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
West Marine is a company based in United States, founded in 1968 according to LinkedIn, on a domain registered in January 1996. It employs about 2,010 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1968, per LinkedIn
- Domain registered
- 11 Jan 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,010 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- westmarine.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about West Marine
What people ask Google about West Marine.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is West Marine a legit company?
According to Gravity by Benchr, West Marine is a brand based in United States: its website has existed since January 1996, it sells on a Salesforce_commerce store, it employs 2,010 people on LinkedIn, it has 67,423 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
West Marine reviews: is it worth it?
Customers rate West Marine 1.6 out of 5 on Trustpilot over 45 reviews, 35 of them in the last twelve months: 4% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is West Marine?
Shop the official West Marine Store to find over 100,000 products in stock for boating, sailing, fishing, or paddling. Since 1968, West Marine has grown to over 250 local stores, with knowledgeable Associates happy to assist. Shop with confidence - get free shipping to home or stores + price match guarantee! Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does West Marine have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: West Marine advertises on Facebook and Instagram and on Google, where its offers often run. Check westmarine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy West Marine?
West Marine sells on its own website, westmarine.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind West Marine?
Gravity by Benchr records a company based in United States, founded in 1968 according to LinkedIn, on a domain registered in 1996, with 2,010 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is West Marine growing?
Not at the moment. Gravity by Benchr estimates about 1,159,600 visits to westmarine.com in September 2026, down 34% in a month and down 47% over three months. West Marine ranks #14 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does West Marine use?
Gravity by Benchr identifies westmarine.com as a Salesforce_commerce store. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is West Marine's ad budget?
Gravity by Benchr does not publish a spend figure for West Marine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, West Marine ranks #14 of 15,945 by estimated traffic. Its closest competitors on the same market are fisheriessupply.com, Marine Super Store, OrangeMarine, Wholesale Marine, Overton's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with West Marine.