Brand page · Clothing · Italy

owayo Top 10% worldwide Top 5% in Italy Top 5% in Clothing Top 5% in Clothing in Italy
owayo.it·🇮🇹 Italy

owayo: 35k visits a month, 43 active Meta ads, Gravity score 625.

owayo — Crea la tua maglia in tutta facilità! Scegli il design e i colori. Inserisci loghi e scritte. Ordini anche da 1 pezzo. ► Personalizza con il configuratore 3D!. In September 2026 owayo.it drew an estimated 35k visits, up 107% on the month before. It ranks #260 of 5,997 Clothing brands in Italy and holds a 4.8 Trustpilot rating over 177 reviews.

owayo.it@owayoteamsports 1.4kFacebookTrustpilot 4.8Meta Ad Library 43

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
35k
+107% vs. August 2026
Instagram followers
1.4k
56 posts · @owayoteamsports
Trustpilot
4.8
177 reviews · 144 in 12 months
Meta ads
43
active · on Google since 2021
Products
—
Data not available
Rank in Italy
#260
of 5,997 in Clothing
LinkedIn
—
Data not available
Earned media value
€311.7
per month, Instagram

Gravity score

625/ 1000 · 8 of 10 indicators rated
Brand Power663
Momentum633
Performance578

Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Crea la tua maglia in tutta facilità! Scegli il design e i colori. Inserisci loghi e scritte. Ordini anche da 1 pezzo. ► Personalizza con il configuratore 3D!

01 · Traffic

How much traffic owayo gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

owayo drew an estimated 35k visits in September 2026, up 107% on the month before and up 45% over three months.

  • Worldwide#230,910of 4.5m sites · Top 10%
  • In Italy#5,352of 138k sites · Top 5%
  • Clothing, worldwide#22,046of 459,295 brands · Top 5%
  • Clothing, Italy#260of 5,997 brands · Top 5%
Monthly visitssource Sept 2026

35k

estimated visits in September

1 mo ▲ +107.0%4 mo ▲ +45.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about owayo.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

owayo holds 4.8 out of 5 on Trustpilot over 177 reviews, 144 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places owayo in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.

Trustpilotclaimed page · read 21 Oct 2026
4.8TrustScore · 177 reviews · 144 in 12 months
Top 30% review volumeTop 10% rating quality
5 ★92%
4 ★7%
3 ★0%
2 ★1%
1 ★1%

Sportwear Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What owayo sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read owayo's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing66%
Hobbies & Creative Arts12%
Decor10%

The dominant category places owayo in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about owayo.

The creators who tag @owayoteamsports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @owayoteamsports · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who owayo competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for owayo among Clothing brands in Italy. The closest is Bandalheira, then meerkatsu.com, My Sister & i, reverbcity.com, revelionart.store, transfacer.ru.

CompetitorsClothing · Italy · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bandalheirabandalheira.com
meerkatsu.commeerkatsu.com
My Sister & imysisterandi.co.za
reverbcity.comreverbcity.com
revelionart.storerevelionart.store
transfacer.rutransfacer.ru
Competitors Gravity finds for owayo. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare owayo with Bandalheira

07 · Company

The company behind owayo.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

owayo is a company based in Italy.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇹 Italy
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
owayo.it
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about owayo

What people ask Google about owayo.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is owayo legit?

According to Gravity by Benchr, owayo is a brand based in Italy: its Trustpilot profile is claimed by the brand, it has 1,404 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

owayo reviews

Customers rate owayo 4.8 out of 5 on Trustpilot over 177 reviews, 144 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is owayo known for?

Crea la tua maglia in tutta facilità! Scegli il design e i colori. Inserisci loghi e scritte. Ordini anche da 1 pezzo. ► Personalizza con il configuratore 3D! Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Does owayo have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: owayo advertises on Facebook and Instagram and on Google, where its offers often run. Check owayo.it for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is owayo growing?

Yes. Gravity by Benchr estimates about 35,000 visits to owayo.it in September 2026, up 107% in a month and up 45% over three months. owayo ranks #260 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does owayo spend on Meta ads?

Gravity by Benchr does not publish a spend figure for owayo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Italy?

Among Clothing brands in Italy in the Gravity by Benchr index, owayo ranks #260 of 5,997 by estimated traffic. Its closest competitors on the same market are Bandalheira, meerkatsu.com, My Sister & i, reverbcity.com and revelionart.store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with owayo.