Brand page · Clothing · United States
OW Collection: 30.3k visits a month, 31 active Meta ads, Gravity score 689.
OW Collection — OW Collection is a women's fashion brand specializing in going-out dresses, tops and outerwear designed for nights out, parties and events. In September 2026 owcollection.com drew an estimated 30.3k visits, up 56% on the month before. It ranks #4,101 of 97,158 Clothing brands in United States and holds a 4.5 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OW Collection is a women's fashion brand specializing in going-out dresses, tops and outerwear designed for nights out, parties and events.
01 · Traffic
How much traffic OW Collection gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OW Collection drew an estimated 30.3k visits in September 2026, up 56% on the month before and up 201% over three months.
- Worldwide#260,842of 4.5m sites · Top 10%
- In United States#81,483of 1.2m sites · Top 10%
- Clothing, worldwide#24,737of 459,295 brands · Top 10%
- Clothing, United States#4,101of 97,158 brands · Top 5%
30.3k
estimated visits in September
1 mo ▲ +55.6%4 mo ▲ +201.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OW Collection.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OW Collection holds 4.5 out of 5 on Trustpilot over 29 reviews, 22 of them in the last twelve months: 86% of customers give five stars and 14% one star. That volume places OW Collection in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OW Collection sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OW Collection sells on Shopify, 99% of its catalogue in stock. The best seller is SWIRL Mini Dress, at US$145.00, followed by SPIRAL Bodysuit and CURVE Mini Dress.
#1SWIRL Mini DressOW CollectionUS$145.00In stock
#2SPIRAL BodysuitOW CollectionUS$118.00In stock
#3CURVE Mini DressOW CollectionUS$148.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OW Collection in its comparison group.
- Average rating
- 4.12 / 5
- Rated products
- 15% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$238.00
- Currency
- USD
04 · Ads
What OW Collection is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OW Collection runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Forecast: more layers. Shop outerwear.OW Collection2 Oct 2026video
Shop Best SellersOW Collection1 Oct 2026video
OW CollectionOW Collection25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026One Wear ApSverified
Text ad20 Oct 2026One Wear ApSverified
Text ad20 Oct 2026One Wear ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OW Collection.
The creators who tag @ow.collection on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ow.collection on Instagram, led by Sonja Davidsen (19.4k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSonja Davidsen@sonjadavidsen · 🇩🇰 DK | Fashion style luxury Creator | 19.4k | 0.9% | 7 | Tagged @ow.collection |
06 · Competitors according to Gravity
Who OW Collection competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OW Collection among Clothing brands in United States. The closest is Gaia Conceptions, then Ever New, shoprumored.com, en saison, Allina Liu, NIA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gaia Conceptionsgaiaconceptions.com | |||||||
| Ever Newevernew.com | |||||||
| shoprumored.comshoprumored.com | |||||||
| en saisonensaisonstudios.com | |||||||
| Allina Liuallinaliu.com | |||||||
| NIAniathebrand.com |
07 · Company
The company behind OW Collection.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OW Collection is a company based in Henderson, United States, founded in 2016 according to LinkedIn, on a domain registered in January 2016. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Henderson
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 Jan 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- owcollection.com · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OW Collection
What people ask Google about OW Collection.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OW Collection legit or a scam?
According to Gravity by Benchr, OW Collection is a brand based in Henderson, United States: its website has existed since January 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 97,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OW Collection reviews
Customers rate OW Collection 4.5 out of 5 on Trustpilot over 29 reviews, 22 of them in the last twelve months: 86% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OW Collection known for?
OW Collection is a women's fashion brand specializing in going-out dresses, tops and outerwear designed for nights out, parties and events. Gravity by Benchr classifies it under Clothing, with Dresses making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OW Collection cost?
OW Collection's best seller, SWIRL Mini Dress, sells US$145.00 on owcollection.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check owcollection.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OW Collection have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OW Collection advertises on Facebook and Instagram and on Google, where its offers often run. Check owcollection.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OW Collection?
OW Collection sells on its own website, owcollection.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OW Collection?
Gravity by Benchr records a company based in Henderson, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OW Collection growing?
Yes. Gravity by Benchr estimates about 30,300 visits to owcollection.com in September 2026, up 56% in a month and up 201% over three months. OW Collection ranks #4,101 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OW Collection use?
Gravity by Benchr identifies owcollection.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OW Collection spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OW Collection on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, OW Collection ranks #4,101 of 97,158 by estimated traffic. Its closest competitors on the same market are Gaia Conceptions, Ever New, shoprumored.com, en saison and Allina Liu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OW Collection.