1. Gravity
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  5. Oyo Skincare

Brand page · Personal Care · United States

Oyo Skincare Top 10% worldwide Top 10% in the United States Top 10% in Personal Care Top 10% in Personal Care in the United States
oyoskincare.com·🇺🇸 Hewlett, United States· Shopify·Since 2021

Oyo Skincare traffic, ads & competitors 34.2k visits a month, 86 active Meta ads, Gravity score 568.

Oyo Skincare — Oyo Skincare is a brand that creates natural, effective skincare products specifically for intimate areas, focusing on hair removal, ingrown hairs, razor bumps, and other skin concerns. In September 2026 oyoskincare.com drew an estimated 34.2k visits, down 29% on the month before. It ranks #1,819 of 33,626 Personal Care brands in the United States and holds a 4.5 Trustpilot rating over 592 reviews.

oyoskincare.com@oyo_skincare 123kFacebookLinkedIn 3.5kTrustpilot 4.5Meta Ad Library 86

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
34.2k
−29% vs. August 2026
Instagram followers
123k
1,542 posts · @oyo_skincare
Trustpilot
4.5
592 reviews · 69 in 12 months
Meta ads
86
active · on Google since 2024
Products
100%
in stock · 60 collections
Rank in the United States
#1,819
of 33,626 in Personal Care
LinkedIn
3.5k
followers · 7 employees
Earned media value
€60.1
per month, Instagram

Gravity score

568/ 1000 · 10 of 10 indicators rated
Brand Power574
Momentum550
Performance579

Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Oyo Skincare is a brand that creates natural, effective skincare products specifically for intimate areas, focusing on hair removal, ingrown hairs, razor bumps, and other skin concerns.

01 · Traffic

Oyo Skincare website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Oyo Skincare drew an estimated 34.2k visits in September 2026, down 29% on the month before and down 49% over three months.

  • Worldwide#235,096of 4.5m sites · Top 10%
  • In United States#73,793of 1.2m sites · Top 10%
  • Personal Care, worldwide#11,963of 215,119 brands · Top 10%
  • Personal Care, United States#1,819of 33,626 brands · Top 10%
Monthly visitssource Sept 2026

34.2k

estimated visits in September

1 mo ▼ −29.3%4 mo ▼ −48.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Oyo Skincare reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Oyo Skincare holds 4.5 out of 5 on Trustpilot over 592 reviews, 69 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Oyo Skincare in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 592 reviews · 69 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★87%
4 ★5%
3 ★2%
2 ★2%
1 ★5%

Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Oyo Skincare best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Oyo Skincare sells on Shopify, 100% of its catalogue in stock. The best seller is Bye Bye Bush, at US$40.00, followed by Shipping insurance and The Smooth Skin System.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Shaving & Grooming55%
Cosmetics32%
Gift Cards5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care86%
Gift Cards5%
Linens & Bedding5%
Shipping Supplies5%

The dominant category places Oyo Skincare in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$77.50
Currency
USD

05 · Influencers

Oyo Skincare influencers

The creators who tag @oyo_skincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @oyo_skincare on Instagram, led by 𝐊𝐀𝐓𝐈𝐄 𝐀𝐋𝐈𝐂𝐄 • NAIL ART • UK (83.9k followers).

Influencersaccounts tagging @oyo_skincare · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝐊𝐀𝐓𝐈𝐄 𝐀𝐋𝐈𝐂𝐄 • NAIL ART • UK@katiealice_nail_design · 🇬🇧 GBBeauty cosmetics skincare Creator83.9k—1Tagged @oyo_skincare
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Oyo Skincare competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Oyo Skincare among Personal Care brands in the United States. The closest is Starpil Wax, then Barrister and Mann, Wet Shaving Products, Tanvera, Dermave, Seaforth!.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Starpil Waxstarpilwax.com
Barrister and Mannbarristerandmann.com
Wet Shaving Productswetshavingproducts.com
Tanveratanvera.shop
Dermavedermave.co
Seaforth!goseaforth.com
Competitors Gravity finds for Oyo Skincare. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Oyo Skincare with Starpil Wax

07 · Company

Who is behind Oyo Skincare?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Oyo Skincare is a company based in Hewlett, United States, founded in 2021 according to LinkedIn, on a domain registered in May 2021. It employs about 7 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Hewlett
Founded
2021, per LinkedIn
Domain registered
8 May 2021
Status
Operating
Employees
7 on LinkedIn
DistributionGravity index, Nov 2026
Own store
oyoskincare.com · Shopify · USD
Catalogue
60 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Oyo Skincare

What people ask Google about Oyo Skincare.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Oyo Skincare legit or a scam?

According to Gravity by Benchr, Oyo Skincare is a brand based in Hewlett, United States: its website has existed since May 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 123,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Oyo Skincare reviews

Customers rate Oyo Skincare 4.5 out of 5 on Trustpilot over 592 reviews, 69 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Oyo Skincare known for?

Oyo Skincare is a brand that creates natural, effective skincare products specifically for intimate areas, focusing on hair removal, ingrown hairs, razor bumps, and other skin concerns. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Oyo Skincare prices: how much is it?

Oyo Skincare's best seller, Bye Bye Bush, sells US$40.00 on oyoskincare.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check oyoskincare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Oyo Skincare discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Oyo Skincare advertises on Facebook and Instagram and on Google, where its offers often run. Check oyoskincare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Oyo Skincare?

Oyo Skincare sells on its own website, oyoskincare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Oyo Skincare?

Gravity by Benchr records a company based in Hewlett, United States, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Oyo Skincare growing?

Not at the moment. Gravity by Benchr estimates about 34,200 visits to oyoskincare.com in September 2026, down 29% in a month and down 49% over three months. Oyo Skincare ranks #1,819 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Oyo Skincare use?

Gravity by Benchr identifies oyoskincare.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Oyo Skincare's ad budget?

Gravity by Benchr does not publish a spend figure for Oyo Skincare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United States?

Among Personal Care brands in the United States in the Gravity by Benchr index, Oyo Skincare ranks #1,819 of 33,626 by estimated traffic. Its closest competitors on the same market are Starpil Wax, Barrister and Mann, Wet Shaving Products, Tanvera and Dermave. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oyo Skincare.