Brand page · Jewelry · Australia
OzStraps traffic, ads & competitors 46.8k visits a month, 11 active Meta ads, Gravity score 544.
OzStraps — OzStraps is an Australian-owned online retailer based in Melbourne, specialising in premium replacement watch bands and accessories for Apple Watch, Garmin, Samsung, Fitbit, Google Pixel Watch and other leading smartwatch and traditional watch brands. In September 2026 ozstraps.com.au drew an estimated 46.8k visits, up 19% on the month before. It ranks #120 of 4,011 Jewelry brands in Australia and holds a 3.8 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Jewelry brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OzStraps is an Australian-owned online retailer based in Melbourne, specialising in premium replacement watch bands and accessories for Apple Watch, Garmin, Samsung, Fitbit, Google Pixel Watch and other leading smartwatch and traditional watch brands.
01 · Traffic
OzStraps website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OzStraps drew an estimated 46.8k visits in September 2026, up 19% on the month before and up 41% over three months.
- Worldwide#180,099of 4.5m sites · Top 5%
- In Australia#4,437of 105k sites · Top 5%
- Jewelry, worldwide#4,163of 132,285 brands · Top 5%
- Jewelry, Australia#120of 4,011 brands · Top 5%
46.8k
estimated visits in September
1 mo ▲ +19.3%4 mo ▲ +41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OzStraps reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OzStraps holds 3.8 out of 5 on Trustpilot over 30 reviews, 13 of them in the last twelve months: 53% of customers give five stars and 37% one star. That volume places OzStraps in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Watch Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OzStraps best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OzStraps sells on Shopify, 93% of its catalogue in stock. The best seller is Silicone Apple Watch Band, at A$24.99, followed by Silicone Fitbit Charge 2 Bands and Silicone Fitbit Charge 3 / Charge 4 Bands.
#1Silicone Apple Watch BandOzStrapsA$24.99In stock
#2Silicone Fitbit Charge 2 BandsOzStrapsA$19.99In stock
#3Silicone Fitbit Charge 3 / Charge 4 BandsOzStrapsA$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OzStraps in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 83% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$27.89
- Currency
- AUD
04 · Ads
OzStraps ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OzStraps runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since December 2024 (image, text, video).
Apple Watch Bands, Shipped TodayOzStraps26 Aug 2026image
Galaxy Watch Bands, Shipped TodayOzStraps26 Aug 2026image
Garmin Bands That Keep UpOzStraps21 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OzStrapsverified
Image ad20 Aug 2026OzStrapsverified
Video ad19 Aug 2026OzStrapsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OzStraps influencers
The creators who tag @ozstraps on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
OzStraps competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OzStraps among Jewelry brands in Australia. The closest is Modbands, then OzStraps, The Sydney Strap Co., Strap Monster, The Urban Gentleman, Strap Laboratory Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Modbandsmodbands.com.au | |||||||
| OzStrapsozstraps.co.nz | |||||||
| The Sydney Strap Co.thesydneystrapco.com | |||||||
| Strap Monsterstrap-monster.com.au | |||||||
| The Urban Gentlemanurbangent.com.au | |||||||
| Strap Laboratory Australiastraplaboratory.com.au |
07 · Company
Who is behind OzStraps?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OzStraps is a company based in Carnegie, Australia.
- Entity country
- 🇦🇺 Australia · Carnegie
- Own store
- ozstraps.com.au · Shopify · AUD
- Catalogue
- 313 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OzStraps
What people ask Google about OzStraps.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OzStraps legit?
According to Gravity by Benchr, OzStraps is a brand based in Carnegie, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 2,832 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OzStraps reviews: is it worth it?
Customers rate OzStraps 3.8 out of 5 on Trustpilot over 30 reviews, 13 of them in the last twelve months: 53% give five stars, 37% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OzStraps?
OzStraps is an Australian-owned online retailer based in Melbourne, specialising in premium replacement watch bands and accessories for Apple Watch, Garmin, Samsung, Fitbit, Google Pixel Watch and other leading smartwatch and traditional watch brands. Gravity by Benchr classifies it under Jewelry, with Watch Accessories making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OzStraps cost?
OzStraps' best seller, Silicone Apple Watch Band, sells A$24.99 on ozstraps.com.au. 93% of the catalogue is in stock. Gravity does not track prices daily: check ozstraps.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OzStraps have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OzStraps advertises on Facebook and Instagram and on Google, where its offers often run. Check ozstraps.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OzStraps?
OzStraps sells on its own website, ozstraps.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is OzStraps growing?
Yes. Gravity by Benchr estimates about 46,800 visits to ozstraps.com.au in September 2026, up 19% in a month and up 41% over three months. OzStraps ranks #120 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OzStraps use?
Gravity by Benchr identifies ozstraps.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OzStraps' ad budget?
Gravity by Benchr does not publish a spend figure for OzStraps on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, OzStraps ranks #120 of 4,011 by estimated traffic. Its closest competitors on the same market are Modbands, OzStraps, The Sydney Strap Co., Strap Monster and The Urban Gentleman. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OzStraps.