Brand page · Household Supplies · Norway
På Stell traffic, ads & competitors 43.2k visits a month, 18 active Meta ads, Gravity score 618.
På Stell — På Stell AS is a Norwegian brand that offers natural soaps and cleaning products for stain removal on clothes, textiles and furniture. In September 2026 paastell.no drew an estimated 43.2k visits, up 12% on the month before. It ranks #3 of 44 Household Supplies brands in Norway and holds a 4.4 Trustpilot rating over 434 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Household Supplies brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
På Stell AS is a Norwegian brand that offers natural soaps and cleaning products for stain removal on clothes, textiles and furniture.
01 · Traffic
På Stell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
På Stell drew an estimated 43.2k visits in September 2026, up 12% on the month before and down 47% over three months.
- Worldwide#192,765of 4.5m sites · Top 5%
- In Norway#921of 15.2k sites · Top 10%
- Household Supplies, worldwide#851of 30,320 brands · Top 5%
- Household Supplies, Norway#3of 44 brands · Top 10%
43.2k
estimated visits in September
1 mo ▲ +12.5%4 mo ▼ −47.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
På Stell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
På Stell holds 4.4 out of 5 on Trustpilot over 434 reviews, 1 of them in the last twelve months: 89% of customers give five stars and 3% one star. That volume places På Stell in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Laundry Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
På Stell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read På Stell's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places På Stell in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
På Stell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
På Stell runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2024 (image, text, video).
Endelig tilbake på lager! 📦 Bruk ett og samme produkt til alt av klesvask i tillegg til generell rengjøring av hjemmet. Sitronvask brukePå Stell2 Oct 2026video
Tøyvask med sitronPå Stell1 Oct 2026image
Universalmiddel for klesvask og rengjøringPå Stell1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026På Stell ASverified
Image ad21 Oct 2026På Stell ASverified
Text ad21 Oct 2026På Stell ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
På Stell influencers
The creators who tag @paa_stell on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paa_stell on Instagram, led by Garn | Stoff | Broderier (20.9k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGarn | Stoff | Broderier@greteshandarbeid · 🇳🇴 NO | Decoration garden diy Creator | 20.9k | 0.6% | 1 | Tagged @paa_stell |
06 · Competitors according to Gravity
På Stell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for På Stell among Household Supplies brands in Norway. The closest is swissinno.com, then startquimica.com.br, Biologische Beratung, Pest Expert, ECOS®, cleangang.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| swissinno.comswissinno.com | |||||||
| startquimica.com.brstartquimica.com.br | |||||||
| Biologische Beratungbiologische-beratung.de | |||||||
| Pest Expertpest-expert.com | |||||||
| ECOS®ecos.com | |||||||
| cleangangcleangang.de |
07 · Company
Who is behind På Stell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
På Stell is a company based in Norway, on a domain registered in June 2016. It employs about 7 people.
- Entity country
- 🇳🇴 Norway
- Domain registered
- 21 Jun 2016
- Employees
- 7 on LinkedIn
- Own store
- paastell.no · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about På Stell
What people ask Google about På Stell.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is På Stell legit?
According to Gravity by Benchr, På Stell is a brand based in Norway: its website has existed since June 2016, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 7 people on LinkedIn, it has 32,580 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
På Stell reviews
Customers rate På Stell 4.4 out of 5 on Trustpilot over 434 reviews, 1 of them in the last twelve months: 89% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is På Stell known for?
På Stell AS is a Norwegian brand that offers natural soaps and cleaning products for stain removal on clothes, textiles and furniture. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
På Stell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: På Stell advertises on Facebook and Instagram and on Google, where its offers often run. Check paastell.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy På Stell?
På Stell sells on its own website, paastell.no, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind På Stell?
Gravity by Benchr records a company based in Norway, whose domain was registered in 2016, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is På Stell doing well?
Not at the moment. Gravity by Benchr estimates about 43,200 visits to paastell.no in September 2026, up 12% in a month and down 47% over three months. På Stell ranks #3 of 44 Household Supplies brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does På Stell use?
Gravity by Benchr identifies paastell.no as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does På Stell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for På Stell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Norway?
Among Household Supplies brands in Norway in the Gravity by Benchr index, På Stell ranks #3 of 44 by estimated traffic. Its closest competitors on the same market are swissinno.com, startquimica.com.br, Biologische Beratung, Pest Expert and ECOS®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with På Stell.