Brand page · Shoes · Australia
Pace Athletic: 190k visits a month, 20 active Meta ads, Gravity score 579.
Pace Athletic — Pace Athletic is an Australian specialty running store that sells running shoes, apparel, and nutrition products to support and fuel runners. In September 2026 paceathletic.com drew an estimated 190k visits, down 17% on the month before. It ranks #39 of 1,268 Shoes brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pace Athletic is an Australian specialty running store that sells running shoes, apparel, and nutrition products to support and fuel runners.
01 · Traffic
How much traffic Pace Athletic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pace Athletic drew an estimated 190k visits in September 2026, down 17% on the month before and down 40% over three months.
- Worldwide#54,671of 4.5m sites · Top 5%
- In Australia#1,133of 105k sites · Top 5%
- Shoes, worldwide#1,116of 46,962 brands · Top 5%
- Shoes, Australia#39of 1,268 brands · Top 5%
190k
estimated visits in September
1 mo ▼ −16.9%4 mo ▼ −39.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pace Athletic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pace Athletic holds 3.0 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Running Store Sportswear Store Activewear Store Shoe Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pace Athletic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pace Athletic sells on Shopify, 35% of its catalogue in stock. The best seller is PURE Sports Nutrition Fluid Energy Gel 50g, at A$4.49, followed by Maurten Gel 100 Non-Caffeinated Energy Gel and FKT No Show Running Sock.
#1PURE Sports Nutrition Fluid Energy Gel 50gPace AthleticA$4.49In stock
#2Maurten Gel 100 Non-Caffeinated Energy GelPace AthleticA$5.00In stock
#3FKT No Show Running SockPace AthleticA$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pace Athletic in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 55% of the catalogue
- In stock
- 35%
- Upper price quartile
- US$188.30
- Currency
- AUD
04 · Ads
What Pace Athletic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pace Athletic runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
PACE × ADIDAS - IN TRANSITPace Athletic6 Oct 2026image
adidas Adizero Adios Pro 5Pace Athletic6 Oct 2026image
ASICS Megablast | Available NowPace Athletic6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad24 Sept 2026Trasa Holdings Pty Ltdverified
Text ad24 Sept 2026Trasa Holdings Pty Ltdverified
Text ad24 Sept 2026Trasa Holdings Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pace Athletic.
The creators who tag @paceathletic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paceathletic on Instagram, led by Ed Goddard (17.9k followers, 7.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEd Goddard@edgoddard3k · 🇺🇸 US | Fitness sport bodybuilding Creator | 17.9k | 7.7% | 2 | Tagged @paceathletic |
06 · Competitors according to Gravity
Who Pace Athletic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pace Athletic among Shoes brands in Australia. The closest is Run4It, then BlackToe Running, runningdirect.de, Up There Athletics, Puresport, Brainsport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Run4Itrun4it.com | |||||||
| BlackToe Runningblacktoerunning.com | |||||||
| runningdirect.derunningdirect.de | |||||||
| Up There Athleticsupthereathletics.com | |||||||
| Puresportpuresport.co | |||||||
| Brainsportbrainsport.ca |
07 · Company
The company behind Pace Athletic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pace Athletic is a company based in Castle Hill, Australia, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Castle Hill
- Founded
- 2013, per LinkedIn
- Domain registered
- 26 Sept 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paceathletic.com · Shopify · AUD
- Catalogue
- 781 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pace Athletic
What people ask Google about Pace Athletic.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pace Athletic a legit company?
According to Gravity by Benchr, Pace Athletic is a brand based in Castle Hill, Australia: its website has existed since September 2013, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 53,974 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Pace Athletic?
Pace Athletic is an Australian specialty running store that sells running shoes, apparel, and nutrition products to support and fuel runners. Gravity by Benchr classifies it under Shoes, with Athletic Shoes making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pace Athletic cost?
Pace Athletic's best seller, PURE Sports Nutrition Fluid Energy Gel 50g, sells A$4.49 on paceathletic.com. 35% of the catalogue is in stock. Gravity does not track prices daily: check paceathletic.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pace Athletic discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pace Athletic advertises on Facebook and Instagram and on Google, where its offers often run. Check paceathletic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pace Athletic?
Pace Athletic sells on its own website, paceathletic.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pace Athletic?
Gravity by Benchr records a company based in Castle Hill, Australia, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pace Athletic growing?
Not at the moment. Gravity by Benchr estimates about 190,100 visits to paceathletic.com in September 2026, down 17% in a month and down 40% over three months. Pace Athletic ranks #39 of 1,268 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pace Athletic use?
Gravity by Benchr identifies paceathletic.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pace Athletic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pace Athletic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Pace Athletic ranks #39 of 1,268 by estimated traffic. Its closest competitors on the same market are Run4It, BlackToe Running, runningdirect.de, Up There Athletics and Puresport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pace Athletic.