Brand page · Personal Care · Spain

Paco Perfumerías Top 5% worldwide Top 1% in Spain Top 5% in Personal Care Top 5% in Personal Care in Spain
pacoperfumerias.com·🇪🇸 Spain· Salesforce_commerce·Since 2006

Paco Perfumerías: 211K visits a month, 7 active Meta ads, Gravity score 626.

Paco Perfumerías — Paco Perfumerías is a retail company dedicated to the sale of selective perfumery, cosmetics, and makeup brands. They offer a complete online store and physical retail locations with official distribution of all brands they carry. In September 2026 pacoperfumerias.com drew an estimated 211K visits, down 9% on the month before. It ranks #19 of 1,707 Personal Care brands in Spain and holds a 4.5 Trustpilot rating over 2,316 reviews.

pacoperfumerias.com@paco.perfumerias 58.5KFacebookLinkedIn 2.4KTrustpilot 4.5Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
211K
−9% vs. August 2026
Instagram followers
58.5K
5,274 posts · @paco.perfumerias
Trustpilot
4.5
2,316 reviews · 308 in 12 months
Meta ads
7
active · on Google since 2022
Products
—
Data not available
Rank in Spain
#19
of 1,707 in Personal Care
LinkedIn
2.4K
followers · 84 employees
Earned media value
€293.1
per month, Instagram

Gravity score

626/ 1000 · 9 of 10 indicators rated
Brand Power763
Momentum497
Performance619

Percentiles within 37 peers: Personal Care brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Paco Perfumerías is a retail company dedicated to the sale of selective perfumery, cosmetics, and makeup brands. They offer a complete online store and physical retail locations with official distribution of all brands they carry.

01 · Traffic

How much traffic Paco Perfumerías gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Paco Perfumerías drew an estimated 211K visits in September 2026, down 9% on the month before and down 10% over three months.

  • Worldwide#50,167of 4.5M sites · Top 5%
  • In Spain#1,014of 115K sites · Top 1%
  • Personal Care, worldwide#2,271of 215,119 brands · Top 5%
  • Personal Care, Spain#19of 1,707 brands · Top 5%
Monthly visitssource Sept 2026

211K

estimated visits in September

1 mo ▼ −9.1%4 mo ▼ −10.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Paco Perfumerías.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Paco Perfumerías holds 4.5 out of 5 on Trustpilot over 2,316 reviews, 308 of them in the last twelve months: 79% of customers give five stars and 13% one star. That volume places Paco Perfumerías in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 2,316 reviews · 308 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★79%
4 ★5%
3 ★2%
2 ★1%
1 ★13%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Paco Perfumerías sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Paco Perfumerías's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Health & Beauty0%
Decor0%

The dominant category places Paco Perfumerías in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Paco Perfumerías.

The creators who tag @paco.perfumerias on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @paco.perfumerias on Instagram, led by VICTORIA PARD (81.6K followers, 1.7% engagement).

Influencersaccounts tagging @paco.perfumerias · Instagram
AccountProfileFollowersEngagementTagsRelationship
VVICTORIA PARD@victoriapard · 🇪🇸 ESFashion style luxury Creator81.6K1.7%1Tagged @paco.perfumerias
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Paco Perfumerías competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Paco Perfumerías among Personal Care brands in Spain. The closest is casadelprofumo.it, then Perfumerias.com, PERFUMES & COMPANHIA, Perfumes Club, Perfumerías Primor, aromas.es.

CompetitorsPersonal Care · Spain · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
casadelprofumo.itcasadelprofumo.it
Perfumerias.comperfumerias.com
PERFUMES & COMPANHIAperfumesecompanhia.pt
Perfumes Clubperfumesclub.at
Perfumerías Primorprimor.eu
aromas.esaromas.es
Competitors Gravity finds for Paco Perfumerías. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Paco Perfumerías with casadelprofumo.it

07 · Company

The company behind Paco Perfumerías.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Paco Perfumerías is a company based in Spain, founded in 1991 according to LinkedIn, on a domain registered in February 2006. It employs about 84 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇪🇸 Spain
Founded
1991, per LinkedIn
Domain registered
27 Feb 2006
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
84 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
pacoperfumerias.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Paco Perfumerías

What people ask Google about Paco Perfumerías.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Paco Perfumerías legit or a scam?

According to Gravity by Benchr, Paco Perfumerías is a brand based in Spain: its website has existed since February 2006, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 84 people on LinkedIn, it has 58,511 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Paco Perfumerías?

Customers rate Paco Perfumerías 4.5 out of 5 on Trustpilot over 2,316 reviews, 308 of them in the last twelve months: 79% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Paco Perfumerías?

Paco Perfumerías is a retail company dedicated to the sale of selective perfumery, cosmetics, and makeup brands. They offer a complete online store and physical retail locations with official distribution of all brands they carry. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does Paco Perfumerías have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Paco Perfumerías advertises on Facebook and Instagram and on Google, where its offers often run. Check pacoperfumerias.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Paco Perfumerías?

Paco Perfumerías sells on its own website, pacoperfumerias.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Paco Perfumerías?

Gravity by Benchr records a company based in Spain, founded in 1991 according to LinkedIn, on a domain registered in 2006, with 84 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Paco Perfumerías doing well?

Not at the moment. Gravity by Benchr estimates about 211,000 visits to pacoperfumerias.com in September 2026, down 9% in a month and down 10% over three months. Paco Perfumerías ranks #19 of 1,707 Personal Care brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Paco Perfumerías use?

Gravity by Benchr identifies pacoperfumerias.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Paco Perfumerías spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Paco Perfumerías on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Spain?

Among Personal Care brands in Spain in the Gravity by Benchr index, Paco Perfumerías ranks #19 of 1,707 by estimated traffic. Its closest competitors on the same market are casadelprofumo.it, Perfumerias.com, PERFUMES & COMPANHIA, Perfumes Club, Perfumerías Primor. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paco Perfumerías.