Brand page · Personal Care
Perfumerías Primor: 10.6M visits a month, 722 active Meta ads.
Perfumerías Primor — Perfumerías Primor is a family-owned beauty retailer offering major brands at affordable prices. The company sells beauty and makeup products to customers across Spain and Europe. In September 2026 primor.eu drew an estimated 10.6M visits, down 11% on the month before. It ranks #1 of 1,707 Personal Care brands and holds a 2.0 Trustpilot rating over 15,360 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Perfumerías Primor is a family-owned beauty retailer offering major brands at affordable prices. The company sells beauty and makeup products to customers across Spain and Europe.
01 · Traffic
How much traffic Perfumerías Primor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Perfumerías Primor drew an estimated 10.6M visits in September 2026, down 11% on the month before and down 6% over three months.
- Worldwide#2,006of 4.5M sites · Top 1%
- In Spain#48of 115K sites · Top 1%
- Personal Care, worldwide#55of 215,119 brands · Top 1%
- Personal Care, Spain#1of 1,707 brands · Top 1%
10.6M
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −6.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Perfumerías Primor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Perfumerías Primor holds 2.0 out of 5 on Trustpilot over 15,360 reviews, 3,229 of them in the last twelve months: 35% of customers give five stars and 50% one star. That volume places Perfumerías Primor in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Perfumerías Primor scores 4.8 over 107 reviews.
Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Perfumerías Primor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Perfumerías Primor's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Perfumerías Primor in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Perfumerías Primor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Perfumerías Primor runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
1 Million Black Eau de Parfum ✨Primor14 Oct 2026video
Black Mask TissuPrimor14 Oct 2026image
Champú Agua de Coco y Aloe VeraPrimor14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROSA CREMA SLverified
Text ad20 Oct 2026ROSA CREMA SLverified
Text ad20 Oct 2026ROSA CREMA SLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Perfumerías Primor.
The creators who tag @pprimor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pprimor on Instagram, led by You Are The Princess (258K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYou Are The Princess@youaretheprincess · 🇵🇷 PR | Beauty cosmetics skincare Creator | 258K | 0.3% | 19 | Tagged @pprimor |
06 · Competitors according to Gravity
Who Perfumerías Primor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Perfumerías Primor among Personal Care brands. The closest is PERFUMES & COMPANHIA, then Paco Perfumerías, Perfumería Online, Perfumerias.com, aromas.es, profumeriaweb.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PERFUMES & COMPANHIAperfumesecompanhia.pt | |||||||
| Paco Perfumeríaspacoperfumerias.com | |||||||
| Perfumería Onlineperfumeriajulia.es | |||||||
| Perfumerias.comperfumerias.com | |||||||
| aromas.esaromas.es | |||||||
| profumeriaweb.comprofumeriaweb.com |
07 · Company
The company behind Perfumerías Primor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Perfumerías Primor is an e-commerce brand, founded in 1953 according to LinkedIn. It employs about 3,670 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1953, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- President
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- Activity code
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- Employees
- 3,670 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- primor.eu
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Perfumerías Primor
What people ask Google about Perfumerías Primor.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Perfumerías Primor a legit company?
According to Gravity by Benchr, Perfumerías Primor is a brand: its Trustpilot profile is claimed by the brand, it employs 3,670 people on LinkedIn, it has 2,010,677 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Perfumerías Primor reviews: is it worth it?
Customers rate Perfumerías Primor 2.0 out of 5 on Trustpilot over 15,360 reviews, 3,229 of them in the last twelve months: 35% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Perfumerías Primor scores 4.8 over 107 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Perfumerías Primor?
Perfumerías Primor is a family-owned beauty retailer offering major brands at affordable prices. The company sells beauty and makeup products to customers across Spain and Europe. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Perfumerías Primor have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Perfumerías Primor advertises on Facebook and Instagram and on Google, where its offers often run. Check primor.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Perfumerías Primor?
Gravity by Benchr records a company, founded in 1953 according to LinkedIn, with 3,670 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Perfumerías Primor doing well?
Not at the moment. Gravity by Benchr estimates about 10,634,700 visits to primor.eu in September 2026, down 11% in a month and down 6% over three months. Perfumerías Primor ranks #1 of 1,707 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Perfumerías Primor's ad budget?
Gravity by Benchr does not publish a spend figure for Perfumerías Primor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Perfumerías Primor ranks #1 of 1,707 by estimated traffic. Its closest competitors on the same market are PERFUMES & COMPANHIA, Paco Perfumerías, Perfumería Online, Perfumerias.com, aromas.es. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Perfumerías Primor.