Brand page · Decor · United States
Paddywax traffic, ads & competitors 30.1k visits a month, 4 active Meta ads, Gravity score 558.
Paddywax — Paddywax is a brand that sells soy wax candles and related home fragrance products including diffusers, incense, and accessories, all poured in Nashville, TN. In September 2026 paddywax.com drew an estimated 30.1k visits, up 30% on the month before. It ranks #1,005 of 42,373 Decor brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paddywax is a brand that sells soy wax candles and related home fragrance products including diffusers, incense, and accessories, all poured in Nashville, TN.
01 · Traffic
Paddywax website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paddywax drew an estimated 30.1k visits in September 2026, up 30% on the month before and down 4% over three months.
- Worldwide#262,031of 4.5m sites · Top 10%
- In United States#81,831of 1.2m sites · Top 10%
- Decor, worldwide#5,798of 185,686 brands · Top 5%
- Decor, United States#1,005of 42,373 brands · Top 5%
30.1k
estimated visits in September
1 mo ▲ +30.4%4 mo ▼ −4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Paddywax reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paddywax holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Candle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Paddywax best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paddywax sells on Shopify, 90% of its catalogue in stock. The best seller is Tobacco + Patchouli - Apothecary 8 oz Candle, at US$30.00, followed by Amber + Smoke - Apothecary 8 oz Candle and Ocean Tide & Sea Salt - Relish 9.5 oz Candle.
#1Tobacco + Patchouli - Apothecary 8 oz CandlePaddywaxUS$30.00In stock
#2Amber + Smoke - Apothecary 8 oz CandlePaddywaxUS$30.00In stock
#3Ocean Tide & Sea Salt - Relish 9.5 oz CandlePaddywaxUS$26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paddywax in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 78% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$32.00
- Currency
- USD
04 · Ads
Paddywax ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paddywax runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
New season, same cozy obsessionPaddywax Candles6 Oct 2026image
Classic Vessel. Timeless Scents.Paddywax Candles6 Oct 2026video
Smells Like a Strawberry FieldPaddywax Candles28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Paddywax, LLCverified
Text ad7 Oct 2026Paddywax, LLCverified
Text ad25 Sept 2026Paddywax, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Paddywax influencers
The creators who tag @paddywaxcandles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paddywaxcandles on Instagram, led by Maria Bogomazova (166k followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaria Bogomazova@marie.bogomazova · 🇷🇺 RU | Beauty cosmetics skincare Creator | 166k | 9.6% | 3 | Tagged @paddywaxcandles |
06 · Competitors according to Gravity
Paddywax competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paddywax among Decor brands in the United States. The closest is AROMELY, then Jackson Vaughn, Love and Light Napa Valley, Gold Canyon, The Candleberry® Candle Company, Di'Aroma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AROMELYaromely.com | |||||||
| Jackson Vaughnjacksonvaughn.com | |||||||
| Love and Light Napa Valleyloveandlightnapavalley.org | |||||||
| Gold Canyongoldcanyon.com | |||||||
| The Candleberry® Candle Companycandleberry.com | |||||||
| Di'Aromaaroma123.com |
07 · Company
Who is behind Paddywax?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paddywax is a company based in Nashville, United States, on a domain registered in September 1998.
- Entity country
- 🇺🇸 United States · Nashville
- Domain registered
- 12 Sept 1998
- Status
- Operating
- Own store
- paddywax.com · Shopify · USD
- Catalogue
- 261 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paddywax
What people ask Google about Paddywax.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paddywax legit?
According to Gravity by Benchr, Paddywax is a brand based in Nashville, United States: its website has existed since September 1998, it sells on a Shopify store, it has 127,329 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Paddywax known for?
Paddywax is a brand that sells soy wax candles and related home fragrance products including diffusers, incense, and accessories, all poured in Nashville, TN. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Paddywax prices: how much is it?
Paddywax's best seller, Tobacco + Patchouli - Apothecary 8 oz Candle, sells US$30.00 on paddywax.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check paddywax.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Paddywax have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paddywax advertises on Facebook and Instagram and on Google, where its offers often run. Check paddywax.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paddywax?
Paddywax sells on its own website, paddywax.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Paddywax?
Gravity by Benchr records a company based in Nashville, United States, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paddywax growing?
Not at the moment. Gravity by Benchr estimates about 30,100 visits to paddywax.com in September 2026, up 30% in a month and down 4% over three months. Paddywax ranks #1,005 of 42,373 Decor brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paddywax use?
Gravity by Benchr identifies paddywax.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Paddywax spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paddywax on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in the United States?
Among Decor brands in the United States in the Gravity by Benchr index, Paddywax ranks #1,005 of 42,373 by estimated traffic. Its closest competitors on the same market are AROMELY, Jackson Vaughn, Love and Light Napa Valley, Gold Canyon and The Candleberry® Candle Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paddywax.