Brand page · Lighting · United Kingdom
Pagazzi: 51k visits a month, 25 active Meta ads, Gravity score 437.
Pagazzi — Pagazzi is a UK-based company that specializes in lighting, furniture, and home decor products. They are the UK's largest independent specialist lighting and mirror retailer. In September 2026 pagazzi.com drew an estimated 51k visits, down 2% on the month before. It ranks #47 of 1,041 Lighting brands in United Kingdom and holds a 4.0 Trustpilot rating over 9,461 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Lighting brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pagazzi is a UK-based company that specializes in lighting, furniture, and home decor products. They are the UK's largest independent specialist lighting and mirror retailer.
01 · Traffic
How much traffic Pagazzi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pagazzi drew an estimated 51k visits in September 2026, down 2% on the month before and down 10% over three months.
- Worldwide#167,191of 4.5m sites · Top 5%
- In United Kingdom#8,791of 192k sites · Top 5%
- Lighting, worldwide#802of 25,385 brands · Top 5%
- Lighting, United Kingdom#47of 1,041 brands · Top 5%
51k
estimated visits in September
1 mo ▼ −2.2%4 mo ▼ −9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pagazzi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pagazzi holds 4.0 out of 5 on Trustpilot over 9,461 reviews, 48 of them in the last twelve months: 84% of customers give five stars and 4% one star. That volume places Pagazzi in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Lighting Store Interior Designer Furniture Accessories Bedroom Furniture Store Decoration and Interior Design Store Bar Restaurant Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pagazzi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pagazzi sells on Shopify, 58% of its catalogue in stock. The best seller is E27/ES 7w LED GLS Clear Warm White Dimmable Light Bulb, at £8.00, followed by G9 LED 3W Warm White Light Bulb and G9 LED 3W Cool White Light Bulb.
#1E27/ES 7w LED GLS Clear Warm White Dimmable Light BulbPagazzi£8.00In stock
#2G9 LED 3W Warm White Light BulbPagazzi£6.00In stock
#3G9 LED 3W Cool White Light BulbPagazzi£6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pagazzi in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 2% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$197.21
- Currency
- GBP
04 · Ads
What Pagazzi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pagazzi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
✨ A little hallway glow-up ✨ Ad: Never underestimate the power of good lighting. I love how a beautiful light can add warmth, character anPagazzi Lighting6 Oct 2026video
💫🤍 New ~ Ness This Week @pagazzilighting 🤍💫 I’ve been so excited to share my new lighting with you all that’s landing in~stores and onlinePagazzi Lighting6 Oct 2026video
Save 20% Pagazzi Design Products ✨Pagazzi Lighting30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pagazzi Lighting (Web) Ltdverified
Text ad20 Oct 2026Pagazzi Lighting (Web) Ltdverified
Image ad20 Oct 2026Pagazzi Lighting (Web) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pagazzi.
The creators who tag @pagazzilighting on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pagazzilighting on Instagram, led by Hayley Wilcox (1.2m followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHayley Wilcox@thegrey_house_sparkles · 🇬🇧 GB | Decoration garden diy Creator | 1.2m | 0.1% | 10 | Tagged @pagazzilighting |
06 · Competitors according to Gravity
Who Pagazzi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pagazzi among Lighting brands in United Kingdom. The closest is The Lighting Vault, then Hakolino, Industville, elegantinteriorsdesignco.com, Styyler, houseof.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Lighting Vaultthelightingvault.co.uk | |||||||
| Hakolinohakolino.com | |||||||
| Industvilleindustville.co.uk | |||||||
| elegantinteriorsdesignco.comelegantinteriorsdesignco.com | |||||||
| Styylerstyyler.store | |||||||
| houseof.comhouseof.com |
07 · Company
The company behind Pagazzi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pagazzi is a company based in Glasgow, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in September 2002. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Founded
- 1980, per LinkedIn
- Domain registered
- 3 Sept 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pagazzi.com · Shopify · GBP
- Catalogue
- 183 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pagazzi
What people ask Google about Pagazzi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pagazzi legit?
According to Gravity by Benchr, Pagazzi is a brand based in Glasgow, United Kingdom: its website has existed since September 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 91,776 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pagazzi reviews
Customers rate Pagazzi 4.0 out of 5 on Trustpilot over 9,461 reviews, 48 of them in the last twelve months: 84% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Pagazzi sell?
Pagazzi is a UK-based company that specializes in lighting, furniture, and home decor products. They are the UK's largest independent specialist lighting and mirror retailer. Gravity by Benchr classifies it under Lighting, with Lighting Fixtures making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pagazzi cost?
Pagazzi's best seller, E27/ES 7w LED GLS Clear Warm White Dimmable Light Bulb, sells £8.00 on pagazzi.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check pagazzi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pagazzi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pagazzi advertises on Facebook and Instagram and on Google, where its offers often run. Check pagazzi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Pagazzi?
Pagazzi sells on its own website, pagazzi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pagazzi?
Gravity by Benchr records a company based in Glasgow, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in 2002, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pagazzi growing?
Not at the moment. Gravity by Benchr estimates about 51,000 visits to pagazzi.com in September 2026, down 2% in a month and down 10% over three months. Pagazzi ranks #47 of 1,041 Lighting brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pagazzi use?
Gravity by Benchr identifies pagazzi.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pagazzi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pagazzi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United Kingdom?
Among Lighting brands in United Kingdom in the Gravity by Benchr index, Pagazzi ranks #47 of 1,041 by estimated traffic. Its closest competitors on the same market are The Lighting Vault, Hakolino, Industville, elegantinteriorsdesignco.com and Styyler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pagazzi.