Brand page · Clothing · Australia
Paire: 156k visits a month, 953 active Meta ads, Gravity score 672.
Paire — Paire is an Australian brand that sells comfortable clothing, underwear and socks made with sustainable high-tech materials. In September 2026 paire.com.au drew an estimated 156k visits, down 13% on the month before. It ranks #217 of 12,275 Clothing brands in Australia and holds a 3.5 Trustpilot rating over 95 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paire is an Australian brand that sells comfortable clothing, underwear and socks made with sustainable high-tech materials.
01 · Traffic
How much traffic Paire gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paire drew an estimated 156k visits in September 2026, down 13% on the month before and down 35% over three months.
- Worldwide#64,446of 4.5m sites · Top 5%
- In Australia#1,352of 105k sites · Top 5%
- Clothing, worldwide#5,971of 459,295 brands · Top 5%
- Clothing, Australia#217of 12,275 brands · Top 5%
156k
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −35.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paire.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paire holds 3.5 out of 5 on Trustpilot over 95 reviews, 32 of them in the last twelve months: 76% of customers give five stars and 12% one star. That volume places Paire in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothes and Fabric Manufacturer Fashion Accessories Store Activewear Store Underwear Store Sportswear Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paire sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paire sells on Shopify, 98% of its catalogue in stock. The best seller is Ankle Sock, at A$24.00, followed by Quarter Sock and Classic Bikini Lipstick Underwear™ / Pack of 3.
#1Ankle SockPaireA$24.00In stock
#2Quarter SockPaireA$26.00In stock
#3Classic Bikini Lipstick Underwear™ / Pack of 3PaireA$54.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paire in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 75% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$89.96
- Currency
- AUD
04 · Ads
What Paire is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paire runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Undies in the Size of Lipstick💄Paire7 Oct 2026image
Warmth, RefinedPaire6 Oct 2026video
Sweaty bum season? Not ours.Paire6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paire Pty Ltdverified
Image ad20 Oct 2026Paire Pty Ltdverified
Text ad20 Oct 2026Paire Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paire.
The creators who tag @paire on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Paire competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paire among Clothing brands in Australia. The closest is SNOCKS, then Pétrone, Le Slip Français, Top Underwear, Penti, SHEATH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SNOCKSsnocks.com | |||||||
| Pétronepetroneparis.fr | |||||||
| Le Slip Françaisleslipfrancais.fr | |||||||
| Top Underweartopwear.com | |||||||
| Pentipenti.com | |||||||
| SHEATHsheathunderwear.com |
07 · Company
The company behind Paire.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paire is a company based in Australia. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paire.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paire
What people ask Google about Paire.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paire legit or a scam?
According to Gravity by Benchr, Paire is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 78,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paire reviews
Customers rate Paire 3.5 out of 5 on Trustpilot over 95 reviews, 32 of them in the last twelve months: 76% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Paire sell?
Paire is an Australian brand that sells comfortable clothing, underwear and socks made with sustainable high-tech materials. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Paire prices: how much is it?
Paire's best seller, Ankle Sock, sells A$24.00 on paire.com.au. 98% of the catalogue is in stock. Gravity does not track prices daily: check paire.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Paire discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paire advertises on Facebook and Instagram and on Google, where its offers often run. Check paire.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paire?
Paire sells on its own website, paire.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Paire?
Gravity by Benchr records a company based in Australia, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paire growing?
Not at the moment. Gravity by Benchr estimates about 156,200 visits to paire.com.au in September 2026, down 13% in a month and down 35% over three months. Paire ranks #217 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paire use?
Gravity by Benchr identifies paire.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Paire spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paire on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Paire ranks #217 of 12,275 by estimated traffic. Its closest competitors on the same market are SNOCKS, Pétrone, Le Slip Français, Top Underwear and Penti. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paire.