Brand page · Personal Care · United States
Pair Eyewear: 1.8m visits a month, 578 active Meta ads, Gravity score 631.
Pair Eyewear — Pair Eyewear is an American direct-to-consumer brand that sells customizable prescription and non-prescription glasses and sunglasses with magnetic top frames that can be easily swapped. In September 2026 paireyewear.com drew an estimated 1.8m visits, down 5% on the month before. It ranks #30 of 33,626 Personal Care brands in United States and holds a 1.5 Trustpilot rating over 173 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pair Eyewear is an American direct-to-consumer brand that sells customizable prescription and non-prescription glasses and sunglasses with magnetic top frames that can be easily swapped.
01 · Traffic
How much traffic Pair Eyewear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pair Eyewear drew an estimated 1.8m visits in September 2026, down 5% on the month before and up 30% over three months.
- Worldwide#9,086of 4.5m sites · Top 1%
- In United States#3,029of 1.2m sites · Top 1%
- Personal Care, worldwide#293of 215,119 brands · Top 1%
- Personal Care, United States#30of 33,626 brands · Top 1%
1.8m
estimated visits in September
1 mo ▼ −5.1%4 mo ▲ +29.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pair Eyewear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pair Eyewear holds 1.5 out of 5 on Trustpilot over 173 reviews, 81 of them in the last twelve months: 10% of customers give five stars and 69% one star. That volume places Pair Eyewear in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pair Eyewear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pair Eyewear sells on Shopify, 63% of its catalogue in stock. The best seller is Pair+ Membership, at US$30.00, followed by The Polarized Black Sun Top and The Polarized Tortoise Sun Top.
#1Pair+ MembershipPair EyewearUS$30.00In stock
#2The Polarized Black Sun TopPair EyewearUS$35.00In stock
#3The Polarized Tortoise Sun TopPair EyewearUS$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pair Eyewear in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 94% of the catalogue
- In stock
- 63%
- Upper price quartile
- US$30.00
- Currency
- USD
04 · Ads
What Pair Eyewear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pair Eyewear runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Back to school 😉 use our code SIERRRA15 to save 15% off your first Pair! @paireyewear #pairpartner #glasses #eyeaccessoriesPair Eyewear7 Oct 2026video
Back to school 😉 use our code SIERRRA15 to save 15% off your first Pair! @paireyewear #pairpartner #glasses #eyeaccessoriesPair Eyewear7 Oct 2026video
🌟 200k+ 5-star reviewsPair Eyewear7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pair Eyewear, Inc.verified
Text ad20 Oct 2026Pair Eyewear, Inc.verified
Text ad20 Oct 2026Pair Eyewear, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pair Eyewear.
The creators who tag @paireyewear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paireyewear on Instagram, led by Sami Schalk (18.7k followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSami Schalk@fierceblackfemme · 🇺🇸 US | Fashion style luxury Creator | 18.7k | 6.5% | 6 | Tagged @paireyewear |
06 · Competitors according to Gravity
Who Pair Eyewear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pair Eyewear among Personal Care brands in United States. The closest is GoEye, then Fashion Eyewear, smartbuyglasses.co.uk, firmoo.co.uk, Lenskart, Yesglasses.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GoEyegoeye.in | |||||||
| Fashion Eyewearfashioneyewear.com | |||||||
| smartbuyglasses.co.uksmartbuyglasses.co.uk | |||||||
| firmoo.co.ukfirmoo.co.uk | |||||||
| Lenskartlenskart.sg | |||||||
| Yesglassesyesglasses.com |
07 · Company
The company behind Pair Eyewear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pair Eyewear is a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2017. It employs about 102 people and is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2017, per LinkedIn
- Domain registered
- 8 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 102 on LinkedIn
- Funding stage
- Late stage venture · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paireyewear.com · Shopify · USD
- Catalogue
- 246 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pair Eyewear
What people ask Google about Pair Eyewear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pair Eyewear a legit company?
According to Gravity by Benchr, Pair Eyewear is a brand based in New York, United States: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 102 people on LinkedIn, it has 429,403 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Pair Eyewear reviews
Customers rate Pair Eyewear 1.5 out of 5 on Trustpilot over 173 reviews, 81 of them in the last twelve months: 10% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pair Eyewear known for?
Pair Eyewear is an American direct-to-consumer brand that sells customizable prescription and non-prescription glasses and sunglasses with magnetic top frames that can be easily swapped. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Pair Eyewear cost?
Pair Eyewear's best seller, Pair+ Membership, sells US$30.00 on paireyewear.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check paireyewear.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Pair Eyewear discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pair Eyewear advertises on Facebook and Instagram and on Google, where its offers often run. Check paireyewear.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pair Eyewear?
Pair Eyewear sells on its own website, paireyewear.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Pair Eyewear?
Gravity by Benchr records a company based in New York, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 102 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pair Eyewear growing?
Yes. Gravity by Benchr estimates about 1,782,500 visits to paireyewear.com in September 2026, down 5% in a month and up 30% over three months. Pair Eyewear ranks #30 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pair Eyewear use?
Gravity by Benchr identifies paireyewear.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Pair Eyewear's ad budget?
Gravity by Benchr does not publish a spend figure for Pair Eyewear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Pair Eyewear ranks #30 of 33,626 by estimated traffic. Its closest competitors on the same market are GoEye, Fashion Eyewear, smartbuyglasses.co.uk, firmoo.co.uk and Lenskart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pair Eyewear.