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- Pai Skincare
Brand page · Personal Care · United Kingdom
Pai Skincare traffic, ads & competitors 51.4k visits a month, 106 active Meta ads, Gravity score 660.
Pai Skincare — Pai Skincare UK is a skincare brand that develops clinically proven, certified natural formulas for sensitive skin, founded by Sarah Brown in 2007 as a solution to her own skin allergies. In September 2026 paiskincare.com drew an estimated 51.4k visits, down 4% on the month before. It ranks #1,364 of 33,626 Personal Care brands in the United Kingdom and holds a 4.5 Trustpilot rating over 227 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pai Skincare UK is a skincare brand that develops clinically proven, certified natural formulas for sensitive skin, founded by Sarah Brown in 2007 as a solution to her own skin allergies.
01 · Traffic
Pai Skincare website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pai Skincare drew an estimated 51.4k visits in September 2026, down 4% on the month before and up 4% over three months.
- Worldwide#166,201of 4.5m sites · Top 5%
- In United States#53,307of 1.2m sites · Top 5%
- Personal Care, worldwide#8,423of 215,119 brands · Top 5%
- Personal Care, United States#1,364of 33,626 brands · Top 5%
51.4k
estimated visits in September
1 mo ▼ −3.9%4 mo ▲ +4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Pai Skincare reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pai Skincare holds 4.5 out of 5 on Trustpilot over 227 reviews, 192 of them in the last twelve months: 78% of customers give five stars and 10% one star. That volume places Pai Skincare in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Product Supplier Skin Care Clinic Cosmetics Industry Cosmetics Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Pai Skincare best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Pai Skincare sells on Shopify, 98% of its catalogue in stock. The best seller is Rosehip Bioregenerate™ Face Oil, at £34.00, followed by Middlemist Seven™ Cream Cleanser and The Anthemis™ Moisturiser.
#1Rosehip Bioregenerate™ Face OilPai Skincare£34.00In stock
#2Middlemist Seven™ Cream CleanserPai Skincare£34.00In stock
#3The Anthemis™ MoisturiserPai Skincare£39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Pai Skincare in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$64.86
- Currency
- GBP
04 · Ads
Pai Skincare ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pai Skincare runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2024 (image, text, video).
Plant Powered PDRNPai Skincare8 Oct 2026video
Firmer, smoother-looking skinPai Skincare8 Oct 2026video
PDRN Moisturizer, No NeedlesPai Skincare8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pai Skincareverified
Text ad20 Oct 2026Pai Skincareverified
Text ad20 Oct 2026Pai Skincareverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Pai Skincare influencers
The creators who tag @paiskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paiskincare on Instagram, led by Good On You: sustainability ratings (239k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGood On You: sustainability ratings@goodonyou_app · 🇺🇸 US | Fashion style luxury Creator | 239k | 0.1% | 2 | Tagged @paiskincare |
06 · Competitors according to Gravity
Pai Skincare competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pai Skincare among Personal Care brands in the United Kingdom. The closest is Back 2 Black, then bareminerals.co.uk, Skin Bunny UK, Maison Asrar, delilah, INIKA Organic United Kingdom.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Back 2 Blackback2blacktanning.com | |||||||
| bareminerals.co.ukbareminerals.co.uk | |||||||
| Skin Bunny UKskinbunny.co.uk | |||||||
| Maison Asrarmaisonasrar.co.uk | |||||||
| delilahdelilahcosmetics.com | |||||||
| INIKA Organic United Kingdomuk.inikaorganic.com |
07 · Company
Who is behind Pai Skincare?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pai Skincare is a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in January 2006. It employs about 46 people and is listed at m_and_a stage.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2007, per LinkedIn
- Domain registered
- 20 Jan 2006
- Status
- was_acquired
- Employees
- 46 on LinkedIn
- Funding stage
- M and a · last deal: series c
- Own store
- paiskincare.com · Shopify · GBP
- Catalogue
- 94 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pai Skincare
What people ask Google about Pai Skincare.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pai Skincare a legit company?
According to Gravity by Benchr, Pai Skincare is a brand based in London, United Kingdom: its website has existed since January 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 163,782 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Pai Skincare?
Customers rate Pai Skincare 4.5 out of 5 on Trustpilot over 227 reviews, 192 of them in the last twelve months: 78% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pai Skincare?
Pai Skincare UK is a skincare brand that develops clinically proven, certified natural formulas for sensitive skin, founded by Sarah Brown in 2007 as a solution to her own skin allergies. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Pai Skincare prices: how much is it?
Pai Skincare's best seller, Rosehip Bioregenerate™ Face Oil, sells £34.00 on paiskincare.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check paiskincare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Pai Skincare have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pai Skincare advertises on Facebook and Instagram and on Google, where its offers often run. Check paiskincare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Pai Skincare?
Pai Skincare sells on its own website, paiskincare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Pai Skincare?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2007 according to LinkedIn, on a domain registered in 2006, with 46 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Pai Skincare growing?
Yes. Gravity by Benchr estimates about 51,400 visits to paiskincare.com in September 2026, down 4% in a month and up 4% over three months. Pai Skincare ranks #1,364 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Pai Skincare use?
Gravity by Benchr identifies paiskincare.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Pai Skincare spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Pai Skincare on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Pai Skincare ranks #1,364 of 33,626 by estimated traffic. Its closest competitors on the same market are Back 2 Black, bareminerals.co.uk, Skin Bunny UK, Maison Asrar and delilah. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pai Skincare.