Brand page · Shoes

pajar.com Top 5% worldwide Top 5% in Shoes
pajar.com· Shopify·Since 1999

pajar.com: 134K visits a month, 50 active Meta ads.

pajar.com — PAJAR CANADA creates performance products including shoes, clothing and accessories adapted to all climates year-round, based on a heritage of adventure. In September 2026 pajar.com drew an estimated 134K visits, up 99% on the month before. It ranks #28 of 1,047 Shoes brands and holds a 1.5 Trustpilot rating over 65 reviews.

pajar.com@pajarcanada 48.3KFacebookLinkedIn 3.6KTrustpilot 1.5Meta Ad Library 50

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
134K
+99% vs. August 2026
Instagram followers
48.3K
282 posts · @pajarcanada
Trustpilot
1.5
65 reviews · 37 in 12 months
Meta ads
50
active · on Google since 2026
Products
37%
in stock
Rank in Canada
#28
of 1,047 in Shoes
LinkedIn
3.6K
followers · 61 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

PAJAR CANADA creates performance products including shoes, clothing and accessories adapted to all climates year-round, based on a heritage of adventure.

01 · Traffic

How much traffic pajar.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

pajar.com drew an estimated 134K visits in September 2026, up 99% on the month before and up 252% over three months.

  • Worldwide#73,081of 4.5M sites · Top 5%
  • In Canada#1,300of 104K sites · Top 5%
  • Shoes, worldwide#1,512of 46,962 brands · Top 5%
  • Shoes, Canada#28of 1,047 brands · Top 5%
Monthly visitssource Sept 2026

134K

estimated visits in September

1 mo ▲ +98.5%4 mo ▲ +251.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about pajar.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

pajar.com holds 1.5 out of 5 on Trustpilot over 65 reviews, 37 of them in the last twelve months: 3% of customers give five stars and 88% one star. That volume places pajar.com in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.5TrustScore · 65 reviews · 37 in 12 months
Top 40% review volume
5 ★3%
4 ★2%
3 ★2%
2 ★6%
1 ★88%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What pajar.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

pajar.com sells on Shopify, 37% of its catalogue in stock. The best seller is ShipInsure Package Protection, at CA$0.98–CA$120.07, followed by Galaxy Women's Pull On Boot and Shearling Insole For Women.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Boots7%
Shoes0%
Scarves & Shawls0%
Outerwear0%

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes70%
Clothing16%
Clothing Accessories5%
Pet Supplies5%
Shoe Accessories1%

The dominant category places pajar.com in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
17% of the catalogue
In stock
37%
Upper price quartile
US$305.02
Currency
CAD

05 · Influencers

Who talks about pajar.com.

The creators who tag @pajarcanada on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @pajarcanada on Instagram, led by Morgan Hoffman (141K followers, 0.7% engagement).

Influencersaccounts tagging @pajarcanada · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMorgan Hoffman@morganhoff · 🇨🇦 CAHealth medicine Creator141K0.7%2Tagged @pajarcanada
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who pajar.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for pajar.com among Shoes brands. The closest is Sorel, then sorel.com, Manitobah, Blundstone CA, La Canadienne, Mackage.

CompetitorsShoes · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Sorelsorelfootwear.ca
sorel.comsorel.com
Manitobahmanitobah.ca
Blundstone CAblundstone.ca
La Canadiennelacanadienneshoes.com
Mackagemackage.ca
Competitors Gravity finds for pajar.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare pajar.com with Sorel

07 · Company

The company behind pajar.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

pajar.com is an e-commerce brand, founded in 1963 according to LinkedIn, on a domain registered in September 1999. It employs about 61 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1963, per LinkedIn
Domain registered
17 Sept 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
61 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
pajar.com · Shopify · CAD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about pajar.com

What people ask Google about pajar.com.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is pajar.com legit?

According to Gravity by Benchr, pajar.com is a brand: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 48,330 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about pajar.com?

Customers rate pajar.com 1.5 out of 5 on Trustpilot over 65 reviews, 37 of them in the last twelve months: 3% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is pajar.com known for?

PAJAR CANADA creates performance products including shoes, clothing and accessories adapted to all climates year-round, based on a heritage of adventure. Gravity by Benchr classifies it under Shoes, with Boots making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

pajar.com prices: how much is it?

pajar.com's best seller, ShipInsure Package Protection, sells from CA$0.98 to CA$120.07 on pajar.com. 37% of the catalogue is in stock. Gravity does not track prices daily: check pajar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a pajar.com discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: pajar.com advertises on Facebook and Instagram and on Google, where its offers often run. Check pajar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy pajar.com?

pajar.com sells on its own website, pajar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns pajar.com?

Gravity by Benchr records a company, founded in 1963 according to LinkedIn, on a domain registered in 1999, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is pajar.com doing well?

Yes. Gravity by Benchr estimates about 134,300 visits to pajar.com in September 2026, up 99% in a month and up 252% over three months. pajar.com ranks #28 of 1,047 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does pajar.com use?

Gravity by Benchr identifies pajar.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records.

What is pajar.com's ad budget?

Gravity by Benchr does not publish a spend figure for pajar.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands?

Among Shoes brands in the Gravity by Benchr index, pajar.com ranks #28 of 1,047 by estimated traffic. Its closest competitors on the same market are Sorel, sorel.com, Manitobah, Blundstone CA, La Canadienne. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with pajar.com.