Brand page · Personal Care · United States
Palmer's: 260K visits a month, 276 active Meta ads, Gravity score 725.
Palmer's — Palmer's is a skin and hair care brand that has been family owned and operated since 1840, making it one of the longest standing beauty brands made in the USA. In September 2026 palmers.com drew an estimated 260K visits, up 27% on the month before. It ranks #314 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Palmer's is a skin and hair care brand that has been family owned and operated since 1840, making it one of the longest standing beauty brands made in the USA.
01 · Traffic
How much traffic Palmer's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Palmer's drew an estimated 260K visits in September 2026, up 27% on the month before and up 19% over three months.
- Worldwide#42,023of 4.5M sites · Top 1%
- In United States#13,698of 1.2M sites · Top 5%
- Personal Care, worldwide#1,840of 215,119 brands · Top 1%
- Personal Care, United States#314of 33,626 brands · Top 1%
260K
estimated visits in September
1 mo ▲ +26.6%4 mo ▲ +18.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Palmer's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Palmer's holds 3.0 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Health and Beauty Shop Skin Care Clinic Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Palmer's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Palmer's sells on Shopify, 89% of its catalogue in stock. The best seller is Natural Bronze Sunless Tanning Moisturizing Oil, at US$10.99, followed by Cocoa Butter Cream Bar Soap and Tahitian Vanilla Moisture Drenching Body Lotion.
#1Natural Bronze Sunless Tanning Moisturizing OilPalmer'sUS$10.99In stock
#2Cocoa Butter Cream Bar SoapPalmer'sUS$3.99In stock
#3Tahitian Vanilla Moisture Drenching Body LotionPalmer'sUS$6.99–US$8.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Palmer's in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 77% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$9.99
- Currency
- USD
04 · Ads
What Palmer's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Palmer's runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2025 (text, video).
One Scoop of GlowPalmer's5 Oct 2026video
Visibly Firms & Tones or Get SnatchedPalmer's5 Oct 2026video
The Lemon Sorbet Social is coming to a @walmart near you in Virginia, North Carolina and South Carolina. Join us to experience the new LemonPalmer's5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OMNICOM MEDIA GROUP AUSTRALIA PTY LTDverified
Text ad20 Oct 2026OMNICOM MEDIA GROUP AUSTRALIA PTY LTDverified
Text ad20 Oct 2026OMNICOM MEDIA GROUP AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Palmer's.
The creators who tag @palmers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @palmers on Instagram, led by Australian Womens Life & Style (77.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAustralian Womens Life & Style@australianwomenslifeandstyle · 🇦🇺 AU | Decoration garden diy Creator | 77.1K | 0.8% | 2 | Tagged @palmers |
06 · Competitors according to Gravity
Who Palmer's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Palmer's among Personal Care brands in United States. The closest is Aveeno, then Naturium, Kiehl, The Body Shop, loccitane.com, dove.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Aveenoaveeno.com | |||||||
| Naturiumnaturium.com | |||||||
| Kiehlkiehls.co.uk | |||||||
| The Body Shopus.thebodyshop.com | |||||||
| loccitane.comloccitane.com | |||||||
| dovedove.com |
07 · Company
The company behind Palmer's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Palmer's is a company based in Englewood Cliffs, United States, founded in 1840 according to LinkedIn, on a domain registered in December 1995. It employs about 124 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Englewood Cliffs
- Founded
- 1840, per LinkedIn
- Domain registered
- 20 Dec 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 124 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- palmers.com · Shopify · USD
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Palmer's
What people ask Google about Palmer's.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Palmer's a legit company?
According to Gravity by Benchr, Palmer's is a brand based in Englewood Cliffs, United States: its website has existed since December 1995, it sells on a Shopify store, it employs 124 people on LinkedIn, it has 294,721 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Palmer's sell?
Palmer's is a skin and hair care brand that has been family owned and operated since 1840, making it one of the longest standing beauty brands made in the USA. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Palmer's expensive?
Palmer's' best seller, Natural Bronze Sunless Tanning Moisturizing Oil, sells US$10.99 on palmers.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check palmers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Palmer's promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Palmer's advertises on Facebook and Instagram and on Google, where its offers often run. Check palmers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Palmer's?
Palmer's sells on its own website, palmers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Palmer's?
Gravity by Benchr records a company based in Englewood Cliffs, United States, founded in 1840 according to LinkedIn, on a domain registered in 1995, with 124 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Palmer's growing?
Yes. Gravity by Benchr estimates about 260,400 visits to palmers.com in September 2026, up 27% in a month and up 19% over three months. Palmer's ranks #314 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Palmer's use?
Gravity by Benchr identifies palmers.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Palmer's' ad budget?
Gravity by Benchr does not publish a spend figure for Palmer's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Palmer's ranks #314 of 33,626 by estimated traffic. Its closest competitors on the same market are Aveeno, Naturium, Kiehl, The Body Shop, loccitane.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Palmer's.