Brand page · Personal Care · France
L'Occitane en Provence: 3.7M visits a month, 161 active Meta ads.
L'Occitane en Provence — L'Occitane en Provence is a beauty brand that creates products inspired by the flora of Provence. In September 2026 loccitane.com drew an estimated 3.7M visits, up 11% on the month before. It ranks #10 of 33,626 Personal Care brands in France and holds a 4.3 Trustpilot rating over 1,124 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
L'Occitane en Provence is a beauty brand that creates products inspired by the flora of Provence.
01 · Traffic
How much traffic L'Occitane en Provence gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
L'Occitane en Provence drew an estimated 3.7M visits in September 2026, up 11% on the month before and up 9% over three months.
- Worldwide#5,014of 4.5M sites · Top 1%
- In United States#1,692of 1.2M sites · Top 1%
- Personal Care, worldwide#151of 215,119 brands · Top 1%
- Personal Care, United States#10of 33,626 brands · Top 1%
3.7M
estimated visits in September
1 mo ▲ +10.8%4 mo ▲ +8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about L'Occitane en Provence.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
L'Occitane en Provence holds 4.3 out of 5 on Trustpilot over 1,124 reviews, 66 of them in the last twelve months: 81% of customers give five stars and 12% one star. That volume places L'Occitane en Provence in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, L'Occitane en Provence scores 4.9 over 67 reviews.
Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What L'Occitane en Provence sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read L'Occitane en Provence's catalogue yet.
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Share of the catalogue by product family.
The dominant category places L'Occitane en Provence in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What L'Occitane en Provence is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
L'Occitane en Provence runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2021 (image, text, video).
アドベントカレンダー2026 特別な方に、自分へのご褒美に。開けるたび、歓びが溢れだす。聖なる祝宴へのカウントダウン。今しか出会えない、贅沢なときめきを。 #loccitane #ロクシタン #holiday #ホリデーコレクション #アドベントカレンダー #アドベントカレンダL'OCCITANE en Provence13 Oct 2026image
アドベントカレンダー2026 特別な方に、自分へのご褒美に。開けるたび、歓びが溢れだす。聖なる祝宴へのカウントダウン。今しか出会えない、贅沢なときめきを。 #loccitane #ロクシタン #holiday #ホリデーコレクション #アドベントカレンダー #アドベントカレンダL'OCCITANE en Provence13 Oct 2026image
アドベントカレンダー2026 特別な方に、自分へのご褒美に。開けるたび、歓びが溢れだす。聖なる祝宴へのカウントダウン。今しか出会えない、贅沢なときめきを。 #loccitane #ロクシタン #holiday #ホリデーコレクション #アドベントカレンダー #アドベントカレンダL'OCCITANE en Provence13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad19 Oct 2026L'occitane Incverified
Text ad19 Oct 2026M&L Distribution France SARLverified
Text ad19 Oct 2026L'Occitane España S.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about L'Occitane en Provence.
The creators who tag @loccitane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loccitane on Instagram, led by Aimée Chaplin (28.5K followers, 6.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAimée Chaplin@aimeechaplin_nails · 🇬🇧 GB | Beauty cosmetics skincare Creator | 28.5K | 6.2% | 12 | Tagged @loccitane |
06 · Competitors according to Gravity
Who L'Occitane en Provence competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for L'Occitane en Provence among Personal Care brands in France. The closest is La Vie En Rose, then korres.com, NIVEA, Palmer's, erbolario.com, nuxe.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Vie En Roselavieenrose.com.gr | |||||||
| korres.comkorres.com | |||||||
| NIVEAnivea.it | |||||||
| Palmer'spalmers.com | |||||||
| erbolario.comerbolario.com | |||||||
| nuxe.comnuxe.com |
07 · Company
The company behind L'Occitane en Provence.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
L'Occitane en Provence is a company based in France, on a domain registered in April 1997.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇫🇷 France
- Founded
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- Domain registered
- 7 Apr 1997
- Share capital
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- Status
- Operating
- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- loccitane.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about L'Occitane en Provence
What people ask Google about L'Occitane en Provence.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is L'Occitane en Provence legit?
According to Gravity by Benchr, L'Occitane en Provence is a brand based in France: its website has existed since April 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 4,149,937 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about L'Occitane en Provence?
Customers rate L'Occitane en Provence 4.3 out of 5 on Trustpilot over 1,124 reviews, 66 of them in the last twelve months: 81% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, L'Occitane en Provence scores 4.9 over 67 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does L'Occitane en Provence sell?
L'Occitane en Provence is a beauty brand that creates products inspired by the flora of Provence. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
L'Occitane en Provence promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: L'Occitane en Provence advertises on Facebook and Instagram and on Google, where its offers often run. Check loccitane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy L'Occitane en Provence?
L'Occitane en Provence sells on its own website, loccitane.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind L'Occitane en Provence?
Gravity by Benchr records a company based in France, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is L'Occitane en Provence doing well?
Yes. Gravity by Benchr estimates about 3,667,400 visits to loccitane.com in September 2026, up 11% in a month and up 9% over three months. L'Occitane en Provence ranks #10 of 33,626 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does L'Occitane en Provence use?
Gravity by Benchr identifies loccitane.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records.
How much does L'Occitane en Provence spend on Meta ads?
Gravity by Benchr does not publish a spend figure for L'Occitane en Provence on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, L'Occitane en Provence ranks #10 of 33,626 by estimated traffic. Its closest competitors on the same market are La Vie En Rose, korres.com, NIVEA, Palmer's, erbolario.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with L'Occitane en Provence. Version française.