Brand page · Hobbies & Creative Arts
Panini: 842k visits a month, 3 active Meta ads.
Panini — Panini is a creator and distributor of classic collections of stickers, cards and other children's products. The company is a world leader in the sector of stickers, cards and publication of comics, children's magazines and manga. In September 2026 panini.es drew an estimated 842k visits, down 24% on the month before. It ranks #4 of 914 Hobbies & Creative Arts brands and holds a 2.4 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Panini is a creator and distributor of classic collections of stickers, cards and other children's products. The company is a world leader in the sector of stickers, cards and publication of comics, children's magazines and manga.
01 · Traffic
How much traffic Panini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Panini drew an estimated 842k visits in September 2026, down 24% on the month before and down 38% over three months.
- Worldwide#16,576of 4.5m sites · Top 1%
- In Spain#368of 115k sites · Top 1%
- Hobbies & Creative Arts, worldwide#136of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Spain#4of 914 brands · Top 1%
842k
estimated visits in September
1 mo ▼ −23.7%4 mo ▼ −38.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Panini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Panini holds 2.4 out of 5 on Trustpilot over 17 reviews, 17 of them in the last twelve months: 18% of customers give five stars and 65% one star. That volume places Panini in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Children's Store Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Panini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Panini's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Panini in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Panini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Panini runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2022 (image, text, video).
Dragon Ball Daima - Megapack + cajita 50 sobres - Colección Oficial Panini PANINI colección oficialPanini Entertainment Spain21 Sept 2026image
Dragon Ball Daima - Cajita 50 sobres - Colección Oficial PaniniPanini Entertainment Spain17 Sept 2026image
Colección oficial Dragon Ball Daima Trading CardsPanini Entertainment Spain17 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Panini España, S.A.verified
Text ad21 Oct 2026Panini España, S.A.verified
Text ad21 Oct 2026Panini España, S.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Panini.
The creators who tag @paninicromos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paninicromos on Instagram, led by Diego Gutierrez | Mi futbol adhesivo (24.2k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDiego Gutierrez | Mi futbol adhesivo@cromo_dg · 🇪🇸 ES | Pro sports athletes Creator | 24.2k | 1.4% | 6 | Tagged @paninicromos |
06 · Competitors according to Gravity
Who Panini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Panini among Hobbies & Creative Arts brands. The closest is paninigroup.com, then tiendapanini.com.mx, Panini Colombia, Panini, The Topps Company, Panini America.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| paninigroup.companinigroup.com | |||||||
| tiendapanini.com.mxtiendapanini.com.mx | |||||||
| Panini Colombiapaninitienda.com | |||||||
| Paninipaninistore.com | |||||||
| The Topps Companyshop.topps.com | |||||||
| Panini Americapaniniamerica.net |
07 · Company
The company behind Panini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Panini is an e-commerce brand.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- President
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- panini.es · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Panini
What people ask Google about Panini.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Panini legit or a scam?
According to Gravity by Benchr, Panini is a brand: it sells on a Magento store, it has 201,914 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Panini reviews
Customers rate Panini 2.4 out of 5 on Trustpilot over 17 reviews, 17 of them in the last twelve months: 18% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Panini sell?
Panini is a creator and distributor of classic collections of stickers, cards and other children's products. The company is a world leader in the sector of stickers, cards and publication of comics, children's magazines and manga. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Panini have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Panini advertises on Facebook and Instagram and on Google, where its offers often run. Check panini.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Panini?
Panini sells on its own website, panini.es, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Is Panini doing well?
Not at the moment. Gravity by Benchr estimates about 841,600 visits to panini.es in September 2026, down 24% in a month and down 38% over three months. Panini ranks #4 of 914 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Panini use?
Gravity by Benchr identifies panini.es as a Magento store. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
What is Panini's ad budget?
Gravity by Benchr does not publish a spend figure for Panini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Panini ranks #4 of 914 by estimated traffic. Its closest competitors on the same market are paninigroup.com, tiendapanini.com.mx, Panini Colombia, Panini and The Topps Company. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Panini.