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- Paper Straight
Brand page · Shoes · Netherlands
Paper Straight traffic, ads & competitors 106k visits a month, 97 active Meta ads, Gravity score 563.
Paper Straight — Paper Straight is a modern footwear label from Amsterdam that designs shoes for grownups, rooted in contemporary culture where design, street photography, and music meet each other. In September 2026 paperstraight.com drew an estimated 106k visits, up 41% on the month before. It ranks #283 of 6,771 Shoes brands in the Netherlands and holds a 2.6 Trustpilot rating over 352 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Shoes brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paper Straight is a modern footwear label from Amsterdam that designs shoes for grownups, rooted in contemporary culture where design, street photography, and music meet each other.
01 · Traffic
Paper Straight website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paper Straight drew an estimated 106k visits in September 2026, up 41% on the month before and up 45% over three months.
- Worldwide#89,109of 4.5m sites · Top 5%
- In United States#29,207of 1.2m sites · Top 5%
- Shoes, worldwide#1,881of 46,962 brands · Top 5%
- Shoes, United States#283of 6,771 brands · Top 5%
106k
estimated visits in September
1 mo ▲ +41.3%4 mo ▲ +44.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Paper Straight reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paper Straight holds 2.6 out of 5 on Trustpilot over 352 reviews, 310 of them in the last twelve months: 28% of customers give five stars and 55% one star. That volume places Paper Straight in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Paper Straight best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paper Straight sells on Shopify, 83% of its catalogue in stock. The best seller is Summit Derby Black, at €99.95, followed by Summit Derby Mocha and Summit Ridge Black.
#1Summit Derby BlackPaper Straight€99.95In stock
#2Summit Derby MochaPaper Straight€99.95In stock
#3Summit Ridge BlackPaper Straight€110.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paper Straight in its comparison group.
- Average rating
- 4.47 / 5
- Rated products
- 34% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$156.75
- Currency
- EUR
04 · Ads
Paper Straight ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paper Straight runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2025 (image, text, video).
Ridgeworks HighPaper Straight13 Oct 2026video
Walk into something betterPaper Straight13 Oct 2026image
Summit Derby SignaturePaper Straight13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paper Straight RKVverified
Text ad20 Oct 2026Paper Straight RKVverified
Text ad20 Oct 2026Paper Straight RKVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Paper Straight influencers
The creators who tag @ismailstewart on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ismailstewart on Instagram, led by S H A N E B A I N (308k followers, 11.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SS H A N E B A I N@itisbainz · 🇬🇧 GB | Fashion style luxury Creator | 308k | 11.5% | 2 | Tagged @ismailstewart |
06 · Competitors according to Gravity
Paper Straight competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paper Straight among Shoes brands in the Netherlands. The closest is Givalli, then Sophia Fashion, Noah London, Solferu, Fashionista EU, Aussie Vogue.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Givalligivalli-lifestyle.com | |||||||
| Sophia Fashionsophia-fashion.co | |||||||
| Noah Londonnoahlondon.uk | |||||||
| Solferusolferu.com | |||||||
| Fashionista EUbritannialane.com | |||||||
| Aussie Vogueaussie-vogue.co |
07 · Company
Who is behind Paper Straight?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paper Straight is a company based in Duivendrecht, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in October 2024. It employs about 2 people.
- Entity country
- 🇳🇱 Netherlands · Duivendrecht
- Founded
- 2024, per LinkedIn
- Domain registered
- 15 Oct 2024
- Employees
- 2 on LinkedIn
- Own store
- paperstraight.com · Shopify · EUR
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paper Straight
What people ask Google about Paper Straight.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paper Straight a legit company?
According to Gravity by Benchr, Paper Straight is a brand based in Duivendrecht, Netherlands: its website has existed since October 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 142,275 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paper Straight reviews: is it worth it?
Customers rate Paper Straight 2.6 out of 5 on Trustpilot over 352 reviews, 310 of them in the last twelve months: 28% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Paper Straight sell?
Paper Straight is a modern footwear label from Amsterdam that designs shoes for grownups, rooted in contemporary culture where design, street photography, and music meet each other. Gravity by Benchr classifies it under Shoes, with Sneakers making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Paper Straight prices: how much is it?
Paper Straight's best seller, Summit Derby Black, sells €99.95 on paperstraight.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check paperstraight.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Paper Straight discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paper Straight advertises on Facebook and Instagram and on Google, where its offers often run. Check paperstraight.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paper Straight?
Paper Straight sells on its own website, paperstraight.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Paper Straight?
Gravity by Benchr records a company based in Duivendrecht, Netherlands, founded in 2024 according to LinkedIn, on a domain registered in 2024, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paper Straight doing well?
Yes. Gravity by Benchr estimates about 106,200 visits to paperstraight.com in September 2026, up 41% in a month and up 45% over three months. Paper Straight ranks #283 of 6,771 Shoes brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paper Straight use?
Gravity by Benchr identifies paperstraight.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Paper Straight's ad budget?
Gravity by Benchr does not publish a spend figure for Paper Straight on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the Netherlands?
Among Shoes brands in the Netherlands in the Gravity by Benchr index, Paper Straight ranks #283 of 6,771 by estimated traffic. Its closest competitors on the same market are Givalli, Sophia Fashion, Noah London, Solferu and Fashionista EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paper Straight.