Brand page · General Office Supplies
Papier: 1.6m visits a month, 532 active Meta ads.
Papier — Papier is a British stationery brand that creates beautifully designed, personalised paper products including notebooks, notecards, diaries, and writing paper. In September 2026 papier.com drew an estimated 1.6m visits, down 15% on the month before. It ranks #2 of 3,465 General Office Supplies brands and holds a 4.0 Trustpilot rating over 13,059 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Papier is a British stationery brand that creates beautifully designed, personalised paper products including notebooks, notecards, diaries, and writing paper.
01 · Traffic
How much traffic Papier gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Papier drew an estimated 1.6m visits in September 2026, down 15% on the month before and up 36% over three months.
- Worldwide#10,004of 4.5m sites · Top 1%
- In United States#3,343of 1.2m sites · Top 1%
- General Office Supplies, worldwide#10of 19,660 brands · Top 1%
- General Office Supplies, United States#2of 3,465 brands · Top 1%
1.6m
estimated visits in September
1 mo ▼ −14.8%4 mo ▲ +36.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Papier.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Papier holds 4.0 out of 5 on Trustpilot over 13,059 reviews, 7,154 of them in the last twelve months: 69% of customers give five stars and 12% one star. That volume places Papier in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, Papier scores 4.2 over 38 reviews.
Pen Store Photo Printing Service Stationery Store Wedding Store Greeting Card Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Papier sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Papier's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Papier in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Papier is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Papier runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Structure, ElevatedPapier14 Oct 2026image
Shop NotebooksPapier14 Oct 2026image
Journal an analog pinterest with me!! #journaling #scrapbooking #analogpinterest #slowdownPapier14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Papier Ltdverified
Text ad21 Oct 2026Papier Ltdverified
Text ad21 Oct 2026Papier Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Papier.
The creators who tag @papier on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @papier on Instagram, led by jin (115k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjin@phdjourney · 🇬🇧 GB | Career productivity office life Creator | 115k | 1.4% | 8 | Tagged @papier |
06 · Competitors according to Gravity
Who Papier competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Papier among General Office Supplies brands. The closest is kartenliebe.de, then POPCARTE, rosemood.fr, kartenmacherei, Monfairepart, Paper Source.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kartenliebe.dekartenliebe.de | |||||||
| POPCARTEpopcarte.com | |||||||
| rosemood.frrosemood.fr | |||||||
| kartenmachereikartenmacherei.de | |||||||
| Monfairepartmonfairepart.com | |||||||
| Paper Sourcepapersource.com |
07 · Company
The company behind Papier.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Papier is an e-commerce brand, founded in 2015 according to LinkedIn, on a domain registered in July 1998. It employs about 201 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2015, per LinkedIn
- Domain registered
- 31 Jul 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 201 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- papier.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Papier
What people ask Google about Papier.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Papier legit?
According to Gravity by Benchr, Papier is a brand: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it employs 201 people on LinkedIn, it has 532,471 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Papier reviews
Customers rate Papier 4.0 out of 5 on Trustpilot over 13,059 reviews, 7,154 of them in the last twelve months: 69% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Papier scores 4.2 over 38 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Papier sell?
Papier is a British stationery brand that creates beautifully designed, personalised paper products including notebooks, notecards, diaries, and writing paper. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Is there a Papier discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Papier advertises on Facebook and Instagram and on Google, where its offers often run. Check papier.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Papier?
Gravity by Benchr records a company, founded in 2015 according to LinkedIn, on a domain registered in 1998, with 201 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Papier growing?
Yes. Gravity by Benchr estimates about 1,592,900 visits to papier.com in September 2026, down 15% in a month and up 36% over three months. Papier ranks #2 of 3,465 General Office Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Papier's ad budget?
Gravity by Benchr does not publish a spend figure for Papier on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands?
Among General Office Supplies brands in the Gravity by Benchr index, Papier ranks #2 of 3,465 by estimated traffic. Its closest competitors on the same market are kartenliebe.de, POPCARTE, rosemood.fr, kartenmacherei and Monfairepart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Papier.