Brand page · Clothing · Australia
Papinelle: 215K visits a month, 296 active Meta ads, Gravity score 555.
Papinelle — Papinelle Sleepwear AU is an Australian sleepwear and lifestyle brand that creates beautiful sleepwear and loungewear from soft natural fabrics. In September 2026 papinelle.com drew an estimated 215K visits, up 23% on the month before. It ranks #155 of 12,275 Clothing brands in Australia and holds a 2.1 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Papinelle Sleepwear AU is an Australian sleepwear and lifestyle brand that creates beautiful sleepwear and loungewear from soft natural fabrics.
01 · Traffic
How much traffic Papinelle gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Papinelle drew an estimated 215K visits in September 2026, up 23% on the month before and up 5% over three months.
- Worldwide#49,387of 4.5M sites · Top 5%
- In Australia#1,011of 105K sites · Top 1%
- Clothing, worldwide#4,458of 459,295 brands · Top 1%
- Clothing, Australia#155of 12,275 brands · Top 5%
215K
estimated visits in September
1 mo ▲ +23.2%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Papinelle.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Papinelle holds 2.1 out of 5 on Trustpilot over 34 reviews, 12 of them in the last twelve months: 21% of customers give five stars and 65% one star. That volume places Papinelle in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Underwear Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Papinelle sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Papinelle sells on Shopify, 49% of its catalogue in stock. The best seller is Milla Rib Shelf Bra Tank, at A$44.95, followed by Milla Rib Shelf Bra Tank and Milla Rib Shelf Bra Tank.
#3Milla Rib Shelf Bra TankPapinelleA$44.95In stock
Milla Rib Shelf Bra TankPapinelleA$44.95In stock
Milla Rib Shelf Bra TankPapinelleA$44.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Papinelle in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 48% of the catalogue
- In stock
- 49%
- Upper price quartile
- US$69.71
- Currency
- AUD
04 · Ads
What Papinelle is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Papinelle runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Organic Cotton SleepwearPapinelle Sleepwear7 Oct 2026video
New Season SleepwearPapinelle Sleepwear7 Oct 2026video
A little Papinelle moment ☕️🤍 Because sometimes it’s the little things that make an ordinary morning feel a little more special! #papinellePapinelle Sleepwear7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Papinelle Pty Limitedverified
Text ad20 Oct 2026Papinelle Pty Limitedverified
Image ad20 Oct 2026Papinelle Pty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Papinelle.
The creators who tag @papinellesleepwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @papinellesleepwear on Instagram, led by Mollie 🌺 (50.1K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMollie 🌺@missmolliezaharis · 🇦🇺 AU | Fashion style luxury Creator | 50.1K | 0.7% | 2 | Tagged @papinellesleepwear |
06 · Competitors according to Gravity
Who Papinelle competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Papinelle among Clothing brands in Australia. The closest is Sweet Dreams, then sweetheartnightwear.co.uk, Miss Pijama, P.J. Salvage, peteralexander.com.au, Bella Babe by SK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sweet Dreamssweetdreams.in | |||||||
| sweetheartnightwear.co.uksweetheartnightwear.co.uk | |||||||
| Miss Pijamamisspijama.com.br | |||||||
| P.J. Salvagepjsalvage.com | |||||||
| peteralexander.com.aupeteralexander.com.au | |||||||
| Bella Babe by SKbellababebysk.com |
07 · Company
The company behind Papinelle.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Papinelle is a company based in Rosebery, Australia, on a domain registered in March 2001. It employs about 37 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Rosebery
- Founded
- Data not available
- Domain registered
- 1 Mar 2001
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- papinelle.com · Shopify · AUD
- Catalogue
- 428 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Papinelle
What people ask Google about Papinelle.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Papinelle legit or a scam?
According to Gravity by Benchr, Papinelle is a brand based in Rosebery, Australia: its website has existed since March 2001, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 108,787 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Papinelle reviews
Customers rate Papinelle 2.1 out of 5 on Trustpilot over 34 reviews, 12 of them in the last twelve months: 21% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Papinelle?
Papinelle Sleepwear AU is an Australian sleepwear and lifestyle brand that creates beautiful sleepwear and loungewear from soft natural fabrics. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Papinelle cost?
Papinelle's best seller, Milla Rib Shelf Bra Tank, sells A$44.95 on papinelle.com. 49% of the catalogue is in stock. Gravity does not track prices daily: check papinelle.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Papinelle have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Papinelle advertises on Facebook and Instagram and on Google, where its offers often run. Check papinelle.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Papinelle?
Papinelle sells on its own website, papinelle.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Papinelle?
Gravity by Benchr records a company based in Rosebery, Australia, whose domain was registered in 2001, with 37 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Papinelle doing well?
Yes. Gravity by Benchr estimates about 214,900 visits to papinelle.com in September 2026, up 23% in a month and up 5% over three months. Papinelle ranks #155 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Papinelle use?
Gravity by Benchr identifies papinelle.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Papinelle spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Papinelle on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Papinelle ranks #155 of 12,275 by estimated traffic. Its closest competitors on the same market are Sweet Dreams, sweetheartnightwear.co.uk, Miss Pijama, P.J. Salvage, peteralexander.com.au. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Papinelle.