Brand page · Clothing · Australia
peteralexander.com.au: 897K visits a month, 33 active Meta ads, Gravity score 522.
peteralexander.com.au — Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and gifts for women, men, girls, boys and babies. In September 2026 peteralexander.com.au drew an estimated 897K visits, up 20% on the month before. It ranks #32 of 12,275 Clothing brands in Australia and holds a 1.9 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and gifts for women, men, girls, boys and babies.
01 · Traffic
How much traffic peteralexander.com.au gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
peteralexander.com.au drew an estimated 897K visits in September 2026, up 20% on the month before and down 55% over three months.
- Worldwide#15,769of 4.5M sites · Top 1%
- In Australia#280of 105K sites · Top 1%
- Clothing, worldwide#1,224of 459,295 brands · Top 1%
- Clothing, Australia#32of 12,275 brands · Top 1%
897K
estimated visits in September
1 mo ▲ +19.6%4 mo ▼ −55.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about peteralexander.com.au.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
peteralexander.com.au holds 1.9 out of 5 on Trustpilot over 31 reviews, 21 of them in the last twelve months: 16% of customers give five stars and 81% one star. That volume places peteralexander.com.au in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Underwear Store Women's Clothing Store Lingerie Store Men's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What peteralexander.com.au sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read peteralexander.com.au's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places peteralexander.com.au in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What peteralexander.com.au is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
peteralexander.com.au runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Bonjour BedtimePeter Alexander Sleepwear13 Oct 2026video
Bonjour BedtimePeter Alexander Sleepwear13 Oct 2026image
Bonjour BedtimePeter Alexander Sleepwear12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
Text ad19 Oct 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
Text ad19 Oct 2026PETER ALEXANDER SLEEPWEAR PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about peteralexander.com.au.
The creators who tag @peteralexanderofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @peteralexanderofficial on Instagram, led by Fionna Fernandes (24.5K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFionna Fernandes@fionna.fernandes · 🇦🇺 AU | Photography visual arts Creator | 24.5K | — | 3 | Tagged @peteralexanderofficial |
06 · Competitors according to Gravity
Who peteralexander.com.au competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for peteralexander.com.au among Clothing brands in Australia. The closest is pyjamas.com, then Sweet Dreams, Pijamas Waleju, Papinelle, sweetheartnightwear.co.uk, Cyberjammies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pyjamas.compyjamas.com | |||||||
| Sweet Dreamssweetdreams.in | |||||||
| Pijamas Walejupijamaswaleju.com.br | |||||||
| Papinellepapinelle.com | |||||||
| sweetheartnightwear.co.uksweetheartnightwear.co.uk | |||||||
| Cyberjammiescyberjammies.com |
07 · Company
The company behind peteralexander.com.au.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
peteralexander.com.au is a company based in Australia, founded in 1987 according to LinkedIn. It employs about 967 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 1987, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 967 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- peteralexander.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about peteralexander.com.au
What people ask Google about peteralexander.com.au.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is peteralexander.com.au legit?
According to Gravity by Benchr, peteralexander.com.au is a brand based in Australia: it employs 967 people on LinkedIn, it has 305,410 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
peteralexander.com.au reviews: is it worth it?
Customers rate peteralexander.com.au 1.9 out of 5 on Trustpilot over 31 reviews, 21 of them in the last twelve months: 16% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is peteralexander.com.au known for?
Peter Alexander is an Australian sleepwear designer brand that sells pyjamas, sleepwear and gifts for women, men, girls, boys and babies. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a peteralexander.com.au discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: peteralexander.com.au advertises on Facebook and Instagram and on Google, where its offers often run. Check peteralexander.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind peteralexander.com.au?
Gravity by Benchr records a company based in Australia, founded in 1987 according to LinkedIn, with 967 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is peteralexander.com.au doing well?
Not at the moment. Gravity by Benchr estimates about 896,600 visits to peteralexander.com.au in September 2026, up 20% in a month and down 55% over three months. peteralexander.com.au ranks #32 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does peteralexander.com.au spend on Meta ads?
Gravity by Benchr does not publish a spend figure for peteralexander.com.au on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, peteralexander.com.au ranks #32 of 12,275 by estimated traffic. Its closest competitors on the same market are pyjamas.com, Sweet Dreams, Pijamas Waleju, Papinelle, sweetheartnightwear.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with peteralexander.com.au.