Brand page · Personal Care · Netherlands
Parfumado: 172K visits a month, 78 active Meta ads, Gravity score 727.
Parfumado — Parfumado is a European perfume discovery platform that offers personalized fragrance discovery through monthly subscriptions, allowing users to explore 550+ perfumes and build a collection that suits their personal style and mood. In September 2026 parfumado.com drew an estimated 172K visits, down 9% on the month before. It ranks #32 of 2,136 Personal Care brands in Netherlands and holds a 4.8 Trustpilot rating over 4,023 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parfumado is a European perfume discovery platform that offers personalized fragrance discovery through monthly subscriptions, allowing users to explore 550+ perfumes and build a collection that suits their personal style and mood.
01 · Traffic
How much traffic Parfumado gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parfumado drew an estimated 172K visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#59,444of 4.5M sites · Top 5%
- In Netherlands#785of 78.6K sites · Top 1%
- Personal Care, worldwide#2,763of 215,119 brands · Top 5%
- Personal Care, Netherlands#32of 2,136 brands · Top 5%
172K
estimated visits in September
1 mo ▼ −8.7%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Parfumado.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parfumado holds 4.8 out of 5 on Trustpilot over 4,023 reviews, 1,328 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places Parfumado in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Parfumado sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Parfumado's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Parfumado in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Parfumado is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parfumado runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since February 2022 (image, text, video).
Jouw mood. Jouw parfum.Parfumado8 Oct 2026video
Ontdek geurtjes slim met ParfumadoParfumado8 Oct 2026video
Jouw mood. Jouw parfum.Parfumado7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Parfumado B.V.verified
Text ad20 Oct 2026Parfumado B.V.verified
Text ad20 Oct 2026Parfumado B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Parfumado.
The creators who tag @parfumado on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @parfumado on Instagram, led by Sinem Yilmaz (105K followers, 7.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSinem Yilmaz@lifeofsy · 🇳🇱 NL | Decoration garden diy Creator | 105K | 7.3% | 1 | Tagged @parfumado |
06 · Competitors according to Gravity
Who Parfumado competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parfumado among Personal Care brands in Netherlands. The closest is Perfume Palace, then Fragrance Heaven, Myperfumes factory, Perfume Box, Essential Parfums, Perfumegyaan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Perfume Palaceperfumepalace.com | |||||||
| Fragrance Heavenfragranceheaven.in | |||||||
| Myperfumes factorymyperfumes.ae | |||||||
| Perfume Boxperfumebox.com | |||||||
| Essential Parfumsessentialparfums.com | |||||||
| Perfumegyaanperfumegyaan.com |
07 · Company
The company behind Parfumado.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parfumado is a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in March 2017. It employs about 62 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2017, per LinkedIn
- Domain registered
- 6 Mar 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 62 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- parfumado.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parfumado
What people ask Google about Parfumado.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parfumado legit?
According to Gravity by Benchr, Parfumado is a brand based in Netherlands: its website has existed since March 2017, its Trustpilot profile is claimed by the brand, it employs 62 people on LinkedIn, it has 48,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Parfumado reviews
Customers rate Parfumado 4.8 out of 5 on Trustpilot over 4,023 reviews, 1,328 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Parfumado known for?
Parfumado is a European perfume discovery platform that offers personalized fragrance discovery through monthly subscriptions, allowing users to explore 550+ perfumes and build a collection that suits their personal style and mood. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Parfumado promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Parfumado advertises on Facebook and Instagram and on Google, where its offers often run. Check parfumado.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Parfumado?
Gravity by Benchr records a company based in Netherlands, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Parfumado doing well?
Not at the moment. Gravity by Benchr estimates about 171,800 visits to parfumado.com in September 2026, down 9% in a month and down 8% over three months. Parfumado ranks #32 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Parfumado's ad budget?
Gravity by Benchr does not publish a spend figure for Parfumado on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Parfumado ranks #32 of 2,136 by estimated traffic. Its closest competitors on the same market are Perfume Palace, Fragrance Heaven, Myperfumes factory, Perfume Box, Essential Parfums. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parfumado.