Brand page · Personal Care · France
Essential Parfums: 220K visits a month, 159 active Meta ads, Gravity score 774.
Essential Parfums — Essential Parfums is a luxury perfume brand that partners with renowned perfumers to create accessible and sustainable scents using high-quality ingredients. In September 2026 essentialparfums.com drew an estimated 220K visits, up 41% on the month before. It ranks #25 of 3,383 Personal Care brands in France and holds a 1.5 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Essential Parfums is a luxury perfume brand that partners with renowned perfumers to create accessible and sustainable scents using high-quality ingredients.
01 · Traffic
How much traffic Essential Parfums gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Essential Parfums drew an estimated 220K visits in September 2026, up 41% on the month before and up 52% over three months.
- Worldwide#48,363of 4.5M sites · Top 5%
- In France#1,859of 166K sites · Top 5%
- Personal Care, worldwide#2,186of 215,119 brands · Top 5%
- Personal Care, France#25of 3,383 brands · Top 1%
220K
estimated visits in September
1 mo ▲ +40.6%4 mo ▲ +52.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Essential Parfums.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Essential Parfums holds 1.5 out of 5 on Trustpilot over 44 reviews, 32 of them in the last twelve months: 14% of customers give five stars and 86% one star. That volume places Essential Parfums in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store Flavours, Fragrances and Aroma Supplier Cosmetics and Perfumes Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Essential Parfums sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Essential Parfums sells on Shopify, 78% of its catalogue in stock. The best seller is Bois Impérial - Eau de Parfum Refillable Spray 100 ML, at €94.00, followed by Bois Impérial - Eau de Parfum Spray 10 ML and Discovery Set.
#1Bois Impérial - Eau de Parfum Refillable Spray 100 MLEssential Parfums€94.00In stock
Bois Impérial - Eau de Parfum Spray 10 MLEssential Parfums€24.00In stock
Discovery SetEssential Parfums€28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Essential Parfums in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 54% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$89.60
- Currency
- EUR
04 · Ads
What Essential Parfums is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Essential Parfums runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
New: Discover Ambre Latte by Jordi Fernández.Essential Parfums5 Oct 2026image
Brumes Cheveux et CorpsEssential Parfums5 Oct 2026video
Bois Impérial by Quentin BischEssential Parfums3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LAIOverified
Text ad20 Oct 2026LAIOverified
Image ad17 Oct 2026LAIOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Essential Parfums.
The creators who tag @essential.parfums on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @essential.parfums on Instagram, led by لوماري (28.8K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| للوماري@lomary.sa · 🇸🇦 SA | Beauty cosmetics skincare Creator | 28.8K | 1.4% | 9 | Tagged @essential.parfums |
06 · Competitors according to Gravity
Who Essential Parfums competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Essential Parfums among Personal Care brands in France. The closest is Perfumegyaan, then EX NIHILO, INITIO Parfums Privés, Disfragancias, Reminiscence, Splash Fragrance.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Perfumegyaanperfumegyaan.com | |||||||
| EX NIHILOex-nihilo-paris.com | |||||||
| INITIO Parfums Privésinitioparfums.com | |||||||
| Disfraganciasdisfragancias.com | |||||||
| Reminiscencereminiscence-parfums.com | |||||||
| Splash Fragrancesplashfragrance.in |
07 · Company
The company behind Essential Parfums.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Essential Parfums is a company based in Paris, France, founded in 2018 according to LinkedIn, on a domain registered in April 2017. It employs about 53 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2018, per LinkedIn
- Domain registered
- 26 Apr 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 53 on LinkedIn · 11-50
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- essentialparfums.com · Shopify · EUR
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Essential Parfums
What people ask Google about Essential Parfums.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Essential Parfums legit?
According to Gravity by Benchr, Essential Parfums is a brand based in Paris, France: its website has existed since April 2017, it sells on a Shopify store, it employs 53 people on LinkedIn, it has 115,694 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Essential Parfums reviews: is it worth it?
Customers rate Essential Parfums 1.5 out of 5 on Trustpilot over 44 reviews, 32 of them in the last twelve months: 14% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Essential Parfums sell?
Essential Parfums is a luxury perfume brand that partners with renowned perfumers to create accessible and sustainable scents using high-quality ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Essential Parfums prices: how much is it?
Essential Parfums' best seller, Bois Impérial - Eau de Parfum Refillable Spray 100 ML, sells €94.00 on essentialparfums.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check essentialparfums.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Essential Parfums have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Essential Parfums advertises on Facebook and Instagram and on Google, where its offers often run. Check essentialparfums.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Essential Parfums?
Essential Parfums sells on its own website, essentialparfums.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Essential Parfums?
Gravity by Benchr records a company based in Paris, France, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 53 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Essential Parfums growing?
Yes. Gravity by Benchr estimates about 219,800 visits to essentialparfums.com in September 2026, up 41% in a month and up 52% over three months. Essential Parfums ranks #25 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Essential Parfums use?
Gravity by Benchr identifies essentialparfums.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Essential Parfums' ad budget?
Gravity by Benchr does not publish a spend figure for Essential Parfums on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Essential Parfums ranks #25 of 3,383 by estimated traffic. Its closest competitors on the same market are Perfumegyaan, EX NIHILO, INITIO Parfums Privés, Disfragancias, Reminiscence. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Essential Parfums. Version française.