Brand page · Personal Care · Germany
ParfumGroup: 459K visits a month, 15 active Meta ads, Gravity score 559.
ParfumGroup — ParfumGroup is an online retailer for premium perfumes and cosmetics in Europe, offering original brands, exclusive fragrances, skincare, haircare, and makeup products. In September 2026 parfumgroup.de drew an estimated 459K visits, down 20% on the month before. It ranks #11 of 3,138 Personal Care brands in Germany and holds a 4.6 Trustpilot rating over 43,668 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ParfumGroup is an online retailer for premium perfumes and cosmetics in Europe, offering original brands, exclusive fragrances, skincare, haircare, and makeup products.
01 · Traffic
How much traffic ParfumGroup gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ParfumGroup drew an estimated 459K visits in September 2026, down 20% on the month before and up 4% over three months.
- Worldwide#26,590of 4.5M sites · Top 1%
- In Germany#1,194of 184K sites · Top 1%
- Personal Care, worldwide#1,043of 215,119 brands · Top 1%
- Personal Care, Germany#11of 3,138 brands · Top 1%
459K
estimated visits in September
1 mo ▼ −19.9%4 mo ▲ +3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ParfumGroup.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ParfumGroup holds 4.6 out of 5 on Trustpilot over 43,668 reviews, 1,305 of them in the last twelve months: 93% of customers give five stars and 2% one star. That volume places ParfumGroup in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, ParfumGroup scores 4.8 over 34 reviews.
Perfume Store Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ParfumGroup sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ParfumGroup sells on Shopify, 28% of its catalogue in stock. The best seller is Armaf Club de Nuit Intense Man Eau de Toilette, at €30.19–€52.99, followed by Tiziana Terenzi Kirke Extrait de Parfum and Dolce & Gabbana Light Blue Pour Femme Eau de Toilette.
#1Armaf Club de Nuit Intense Man Eau de ToiletteParfumGroup€30.19–€52.99In stock
#2Tiziana Terenzi Kirke Extrait de ParfumParfumGroup€99.79In stock
#3Dolce & Gabbana Light Blue Pour Femme Eau de ToiletteParfumGroup€30.29–€81.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ParfumGroup in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 21% of the catalogue
- In stock
- 28%
- Upper price quartile
- US$56.89
- Currency
- EUR
04 · Ads
What ParfumGroup is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ParfumGroup runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since August 2022 (image, text, video).
Tiziana Terenzi Kirke Extrait de Parfum 100 mlParfumGroup7 Sept 2026image
Dolce & Gabbana The One for Men Eau de Toilette 100 mlParfumGroup2 Jun 2026image
Wella Professionals Color Fresh Farbmaske 150 ml / Caramel GlazeParfumGroup25 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ParfumGroup GmbHverified
Image ad21 Oct 2026ParfumGroup GmbHverified
Text ad21 Oct 2026ParfumGroup GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ParfumGroup.
The creators who tag @parfumgroup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ParfumGroup competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ParfumGroup among Personal Care brands in Germany. The closest is perfumesclub.it, then profumeriaweb.com, parfumcity, Parfym.se, notino.ie, parfumdreams.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| perfumesclub.itperfumesclub.it | |||||||
| profumeriaweb.comprofumeriaweb.com | |||||||
| parfumcityparfumcity.com.ua | |||||||
| Parfym.separfym.se | |||||||
| notino.ienotino.ie | |||||||
| parfumdreams.deparfumdreams.de |
07 · Company
The company behind ParfumGroup.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ParfumGroup is a company based in Büdingen, Germany. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Büdingen
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- parfumgroup.de · Shopify · EUR
- Catalogue
- 787 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ParfumGroup
What people ask Google about ParfumGroup.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ParfumGroup a legit company?
According to Gravity by Benchr, ParfumGroup is a brand based in Büdingen, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 15,071 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ParfumGroup reviews: is it worth it?
Customers rate ParfumGroup 4.6 out of 5 on Trustpilot over 43,668 reviews, 1,305 of them in the last twelve months: 93% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, ParfumGroup scores 4.8 over 34 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ParfumGroup sell?
ParfumGroup is an online retailer for premium perfumes and cosmetics in Europe, offering original brands, exclusive fragrances, skincare, haircare, and makeup products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ParfumGroup expensive?
ParfumGroup's best seller, Armaf Club de Nuit Intense Man Eau de Toilette, sells from €30.19 to €52.99 on parfumgroup.de. 28% of the catalogue is in stock. Gravity does not track prices daily: check parfumgroup.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ParfumGroup promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ParfumGroup advertises on Facebook and Instagram and on Google, where its offers often run. Check parfumgroup.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ParfumGroup?
ParfumGroup sells on its own website, parfumgroup.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ParfumGroup?
Gravity by Benchr records a company based in Büdingen, Germany, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ParfumGroup growing?
Yes. Gravity by Benchr estimates about 459,200 visits to parfumgroup.de in September 2026, down 20% in a month and up 4% over three months. ParfumGroup ranks #11 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ParfumGroup use?
Gravity by Benchr identifies parfumgroup.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ParfumGroup spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ParfumGroup on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, ParfumGroup ranks #11 of 3,138 by estimated traffic. Its closest competitors on the same market are perfumesclub.it, profumeriaweb.com, parfumcity, Parfym.se, notino.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ParfumGroup.