Brand page · Personal Care · Italy
ProfumeriaWeb: 171k visits a month, 1 active Meta ads.
ProfumeriaWeb — ProfumeriaWeb is an online retailer of perfumes, cosmetics and makeup products. The company offers a wide catalog of beauty products with a focus on customer satisfaction and competitive pricing. In September 2026 profumeriaweb.com drew an estimated 171k visits, down 20% on the month before. It ranks #21 of 2,288 Personal Care brands in Italy and holds a 4.0 Trustpilot rating over 986 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
ProfumeriaWeb is an online retailer of perfumes, cosmetics and makeup products. The company offers a wide catalog of beauty products with a focus on customer satisfaction and competitive pricing.
01 · Traffic
How much traffic ProfumeriaWeb gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ProfumeriaWeb drew an estimated 171k visits in September 2026, down 20% on the month before and down 8% over three months.
- Worldwide#59,781of 4.5m sites · Top 5%
- In Italy#1,481of 138k sites · Top 5%
- Personal Care, worldwide#2,789of 215,119 brands · Top 5%
- Personal Care, Italy#21of 2,288 brands · Top 1%
171k
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ProfumeriaWeb.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ProfumeriaWeb holds 4.0 out of 5 on Trustpilot over 986 reviews, 121 of them in the last twelve months: 75% of customers give five stars and 15% one star. That volume places ProfumeriaWeb in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Perfume Store e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ProfumeriaWeb sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ProfumeriaWeb's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ProfumeriaWeb in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ProfumeriaWeb is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ProfumeriaWeb runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
111 Skin Celestial Black Diamond 5 Maschera Viso Lifting E RassodantiProfumeriaWeb9 Oct 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FARMACOSMO S.P.A.verified
Image ad20 Oct 2026FARMACOSMO S.P.A.verified
Text ad20 Oct 2026FARMACOSMO S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ProfumeriaWeb.
The creators who tag @profumeriaweb_it on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ProfumeriaWeb competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ProfumeriaWeb among Personal Care brands in Italy. The closest is parfumdo.com, then COSMA PARFUMERIES, notino.ie, Parfumdreams, MAKEUP, easycosmetic.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumdo.comparfumdo.com | |||||||
| COSMA PARFUMERIEScosma-parfumeries.com | |||||||
| notino.ienotino.ie | |||||||
| Parfumdreamsparfumdreams.fr | |||||||
| MAKEUPmakeup.pl | |||||||
| easycosmeticeasycosmetic.ch |
07 · Company
The company behind ProfumeriaWeb.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ProfumeriaWeb is a company based in Italy, founded in 2010 according to LinkedIn, on a domain registered in September 2010. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2010, per LinkedIn
- Domain registered
- 23 Sept 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- profumeriaweb.com · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ProfumeriaWeb
What people ask Google about ProfumeriaWeb.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ProfumeriaWeb legit or a scam?
According to Gravity by Benchr, ProfumeriaWeb is a brand based in Italy: its website has existed since September 2010, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 8 people on LinkedIn, it has 19,165 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ProfumeriaWeb reviews: is it worth it?
Customers rate ProfumeriaWeb 4.0 out of 5 on Trustpilot over 986 reviews, 121 of them in the last twelve months: 75% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ProfumeriaWeb?
ProfumeriaWeb is an online retailer of perfumes, cosmetics and makeup products. The company offers a wide catalog of beauty products with a focus on customer satisfaction and competitive pricing. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does ProfumeriaWeb have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ProfumeriaWeb advertises on Facebook and Instagram and on Google, where its offers often run. Check profumeriaweb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ProfumeriaWeb?
ProfumeriaWeb sells on its own website, profumeriaweb.com, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns ProfumeriaWeb?
Gravity by Benchr records a company based in Italy, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ProfumeriaWeb growing?
Not at the moment. Gravity by Benchr estimates about 170,600 visits to profumeriaweb.com in September 2026, down 20% in a month and down 8% over three months. ProfumeriaWeb ranks #21 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ProfumeriaWeb use?
Gravity by Benchr identifies profumeriaweb.com as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does ProfumeriaWeb spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ProfumeriaWeb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, ProfumeriaWeb ranks #21 of 2,288 by estimated traffic. Its closest competitors on the same market are parfumdo.com, COSMA PARFUMERIES, notino.ie, Parfumdreams and MAKEUP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ProfumeriaWeb.