Brand page · Clothing · United States
Parks Project: 456k visits a month, 176 active Meta ads, Gravity score 565.
Parks Project — Parks Project is a brand that sells national parks apparel and outdoor gear with a mission to protect and preserve parklands. They donate a portion of their proceeds to fund vital projects in National Parks around the US. In September 2026 parksproject.us drew an estimated 456k visits, up 46% on the month before. It ranks #309 of 97,158 Clothing brands in United States and holds a 3.4 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parks Project is a brand that sells national parks apparel and outdoor gear with a mission to protect and preserve parklands. They donate a portion of their proceeds to fund vital projects in National Parks around the US.
01 · Traffic
How much traffic Parks Project gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parks Project drew an estimated 456k visits in September 2026, up 46% on the month before and down 4% over three months.
- Worldwide#26,751of 4.5m sites · Top 1%
- In United States#8,728of 1.2m sites · Top 1%
- Clothing, worldwide#2,226of 459,295 brands · Top 1%
- Clothing, United States#309of 97,158 brands · Top 1%
456k
estimated visits in September
1 mo ▲ +45.7%4 mo ▼ −3.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Parks Project.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parks Project holds 3.4 out of 5 on Trustpilot over 25 reviews, 2 of them in the last twelve months: 32% of customers give five stars and 48% one star. That volume places Parks Project in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop Clothing Store Sportwear Manufacturer Activewear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Parks Project sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Parks Project sells on Shopify, 88% of its catalogue in stock. The best seller is SavedBy Free Returns + Package Protection, at US$3.25–US$35.95, followed by Minimalist National Park Playing Cards and Donation to charity.
#1SavedBy Free Returns + Package ProtectionParks ProjectUS$3.25–US$35.95In stock
#2Minimalist National Park Playing CardsParks ProjectUS$14.00In stock
#3Donation to charityParks ProjectUS$1.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Parks Project in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 86% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$78.00
- Currency
- USD
04 · Ads
What Parks Project is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parks Project runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
The Night View, On YouParks Project6 Oct 2026image
Designed by YellowstoneParks Project6 Oct 2026image
Available Now: Audubon x Parks ProjectParks Project6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Parks Projectverified
Text ad20 Oct 2026Parks Projectverified
Text ad20 Oct 2026Parks Projectverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Parks Project.
The creators who tag @parksproject on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @parksproject on Instagram, led by Dakota Levy (16.6k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDakota Levy@dakotalevy13 · 🇺🇸 US | Photography visual arts Creator | 16.6k | — | 12 | Tagged @parksproject |
06 · Competitors according to Gravity
Who Parks Project competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parks Project among Clothing brands in United States. The closest is South Park Shop, then fun.ru, BeCause, Wild Spirit, Morningwitch, Beautiful Disaster Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| South Park Shopsouthparkshop.com | |||||||
| fun.rufun.ru | |||||||
| BeCausebecausetees.com | |||||||
| Wild Spiritwild-spirit.store | |||||||
| Morningwitchshop.morningwitch.com | |||||||
| Beautiful Disaster Clothingbdrocks.com |
07 · Company
The company behind Parks Project.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parks Project is a company based in Culver City, United States, founded in 2013 according to LinkedIn. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Culver City
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- parksproject.us · Shopify · USD
- Catalogue
- 97 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parks Project
What people ask Google about Parks Project.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parks Project a legit company?
According to Gravity by Benchr, Parks Project is a brand based in Culver City, United States: it sells on a Shopify store, it employs 32 people on LinkedIn, it has 905,968 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Parks Project reviews
Customers rate Parks Project 3.4 out of 5 on Trustpilot over 25 reviews, 2 of them in the last twelve months: 32% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Parks Project sell?
Parks Project is a brand that sells national parks apparel and outdoor gear with a mission to protect and preserve parklands. They donate a portion of their proceeds to fund vital projects in National Parks around the US. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Parks Project expensive?
Parks Project's best seller, SavedBy Free Returns + Package Protection, sells from US$3.25 to US$35.95 on parksproject.us. 88% of the catalogue is in stock. Gravity does not track prices daily: check parksproject.us before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Parks Project promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Parks Project advertises on Facebook and Instagram and on Google, where its offers often run. Check parksproject.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Parks Project?
Parks Project sells on its own website, parksproject.us, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Parks Project?
Gravity by Benchr records a company based in Culver City, United States, founded in 2013 according to LinkedIn, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Parks Project doing well?
Not at the moment. Gravity by Benchr estimates about 455,800 visits to parksproject.us in September 2026, up 46% in a month and down 4% over three months. Parks Project ranks #309 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Parks Project use?
Gravity by Benchr identifies parksproject.us as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Parks Project spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Parks Project on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Parks Project ranks #309 of 97,158 by estimated traffic. Its closest competitors on the same market are South Park Shop, fun.ru, BeCause, Wild Spirit and Morningwitch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parks Project.