Brand page · Clothing · Australia
Parlour X traffic, ads & competitors 76.6k visits a month, 8 active Meta ads, Gravity score 546.
Parlour X — Parlour X is an Australian luxury fashion boutique offering designer clothing and accessories for women and men. The company features curated collections from international luxury brands including Bottega Veneta, Chloé, Saint Laurent, and Valentino. In September 2026 parlourx.com drew an estimated 76.6k visits, down 18% on the month before. It ranks #430 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Parlour X is an Australian luxury fashion boutique offering designer clothing and accessories for women and men. The company features curated collections from international luxury brands including Bottega Veneta, Chloé, Saint Laurent, and Valentino.
01 · Traffic
Parlour X website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Parlour X drew an estimated 76.6k visits in September 2026, down 18% on the month before and up 24% over three months.
- Worldwide#117,982of 4.5m sites · Top 5%
- In Australia#2,713of 105k sites · Top 5%
- Clothing, worldwide#11,383of 459,295 brands · Top 5%
- Clothing, Australia#430of 12,275 brands · Top 5%
76.6k
estimated visits in September
1 mo ▼ −17.6%4 mo ▲ +23.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Parlour X reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Parlour X holds 3.8 out of 5 on Trustpilot over 4 reviews: 75% of customers give five stars and 25% one star.
Women's Clothing Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Parlour X best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Parlour X sells on Shopify, 28% of its catalogue in stock. The best seller is GIFT CARD, at A$50.00–A$5,000.00, followed by Le Chiquito Moyen Bag | White and WOODY LOGO SLIDE | BLACK.
#1GIFT CARDParlour XA$50.00–A$5,000.00In stock
#2Le Chiquito Moyen Bag | WhiteParlour XA$795.00In stock
#3WOODY LOGO SLIDE | BLACKParlour XA$745.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Parlour X in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 2% of the catalogue
- In stock
- 28%
- Upper price quartile
- US$1,112.36
- Currency
- AUD
04 · Ads
Parlour X ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Parlour X runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Phoebe Philo in AustraliaParlour X29 Sept 2026image
TISSUE CROP TOP 3/4SL KHAKIParlour X24 Sept 2026image
Australia's Luxury Fashion BoutiqueParlour X22 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Parlour Xverified
Text ad20 Oct 2026Parlour Xverified
Text ad20 Oct 2026Parlour Xverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Parlour X influencers
The creators who tag @parlourx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @parlourx on Instagram, led by GAB WALLER (144k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGAB WALLER@gabwallerdotcom · 🇺🇸 US | Fashion style luxury Creator | 144k | 0.9% | 1 | Tagged @parlourx |
06 · Competitors according to Gravity
Parlour X competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Parlour X among Clothing brands in Australia. The closest is SCARLET JONES, then Riada Concept, The New Trend, GRACE Melbourne, Camargue, Moya Sydney.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SCARLET JONESscarletjones.com.au | |||||||
| Riada Conceptriadaconcept.com | |||||||
| The New Trendthenewtrend.com.au | |||||||
| GRACE Melbournegracemelbourne.com.au | |||||||
| Camarguecamarguefashion.com.au | |||||||
| Moya Sydneymoyasydney.com.au |
07 · Company
Who is behind Parlour X?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Parlour X is a company based in Paddington, Australia, founded in 2001 according to LinkedIn, on a domain registered in November 2004. It employs about 71 people.
- Entity country
- 🇦🇺 Australia · Paddington
- Founded
- 2001, per LinkedIn
- Domain registered
- 6 Nov 2004
- Status
- Operating
- Employees
- 71 on LinkedIn · 11-50
- Own store
- parlourx.com · Shopify · AUD
- Catalogue
- 2,049 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Parlour X
What people ask Google about Parlour X.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Parlour X legit?
According to Gravity by Benchr, Parlour X is a brand based in Paddington, Australia: its website has existed since November 2004, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 84,704 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Parlour X sell?
Parlour X is an Australian luxury fashion boutique offering designer clothing and accessories for women and men. The company features curated collections from international luxury brands including Bottega Veneta, Chloé, Saint Laurent, and Valentino. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Parlour X cost?
Parlour X's best seller, GIFT CARD, sells from A$50.00 to A$5,000.00 on parlourx.com. 28% of the catalogue is in stock. Gravity does not track prices daily: check parlourx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Parlour X promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Parlour X advertises on Facebook and Instagram and on Google, where its offers often run. Check parlourx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Parlour X?
Parlour X sells on its own website, parlourx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Parlour X?
Gravity by Benchr records a company based in Paddington, Australia, founded in 2001 according to LinkedIn, on a domain registered in 2004, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Parlour X doing well?
Yes. Gravity by Benchr estimates about 76,600 visits to parlourx.com in September 2026, down 18% in a month and up 24% over three months. Parlour X ranks #430 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Parlour X use?
Gravity by Benchr identifies parlourx.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Parlour X's ad budget?
Gravity by Benchr does not publish a spend figure for Parlour X on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Parlour X ranks #430 of 12,275 by estimated traffic. Its closest competitors on the same market are SCARLET JONES, Riada Concept, The New Trend, GRACE Melbourne and Camargue. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Parlour X.