Brand page · Food Items · France
paul.fr: 44.2k visits a month, 12 active Meta ads, Gravity score 539.
paul.fr — PAUL is a French bakery and restaurant chain that sells bread, pastries, sandwiches, salads, and other food products. It operates over 850 shops, restaurants and cafes in more than 50 countries worldwide. In September 2026 paul.fr drew an estimated 44.2k visits, down 31% on the month before. It ranks #72 of 1,475 Food Items brands in France and holds a 2.0 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 79 peers: Food Items brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PAUL is a French bakery and restaurant chain that sells bread, pastries, sandwiches, salads, and other food products. It operates over 850 shops, restaurants and cafes in more than 50 countries worldwide.
01 · Traffic
How much traffic paul.fr gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
paul.fr drew an estimated 44.2k visits in September 2026, down 31% on the month before and down 28% over three months.
- Worldwide#189,051of 4.5m sites · Top 5%
- In France#6,682of 166k sites · Top 5%
- Food Items, worldwide#5,539of 260,714 brands · Top 5%
- Food Items, France#72of 1,475 brands · Top 5%
44.2k
estimated visits in September
1 mo ▼ −31.5%4 mo ▼ −27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about paul.fr.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
paul.fr holds 2.0 out of 5 on Trustpilot over 216 reviews, 43 of them in the last twelve months: 14% of customers give five stars and 67% one star. That volume places paul.fr in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Bakery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What paul.fr sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read paul.fr's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places paul.fr in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What paul.fr is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
paul.fr runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2025 (image, text).
🚀 PAUL sera présent au Forum Franchise Lyon 2026 !PAUL France30 Sept 2026image
🚀 PAUL sera présent au Forum Franchise Lyon 2026 !PAUL France25 Sept 2026image
Votre ambition mérite une marque à la hauteur.PAUL France19 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026PAUL SERVICESverified
Text ad21 Oct 2026PAUL SERVICESverified
Text ad21 Oct 2026PAUL SERVICESverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about paul.fr.
The creators who tag @paulfranceofficiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulfranceofficiel on Instagram, led by AVF (Association Végétarienne de France) (17.2k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAVF (Association Végétarienne de France)@avf.vege · 🇫🇷 FR | Ecology climate environment Creator | 17.2k | 2.6% | 1 | Tagged @paulfranceofficiel |
06 · Competitors according to Gravity
Who paul.fr competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for paul.fr among Food Items brands in France. The closest is Safe Catch, then okraina.ru, Al Hatab - الحطب, Campofrío, Food For Life, WITTAMER ヴィタメール.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Safe Catchsafecatch.com | |||||||
| okraina.ruokraina.ru | |||||||
| Al Hatab - الحطبalhatab.com.sa | |||||||
| Campofríocampofrio.es | |||||||
| Food For Lifefoodforlife.com | |||||||
| WITTAMER ヴィタメールwittamer.jp |
07 · Company
The company behind paul.fr.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
paul.fr is a company based in France, founded in 1889 according to LinkedIn, on a domain registered in April 2000. It employs about 2,860 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1889, per LinkedIn
- Domain registered
- 16 Apr 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,860 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paul.fr · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about paul.fr
What people ask Google about paul.fr.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is paul.fr legit?
According to Gravity by Benchr, paul.fr is a brand based in France: its website has existed since April 2000, it sells on a Magento store, it employs 2,860 people on LinkedIn, it has 51,866 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
paul.fr reviews: is it worth it?
Customers rate paul.fr 2.0 out of 5 on Trustpilot over 216 reviews, 43 of them in the last twelve months: 14% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is paul.fr known for?
PAUL is a French bakery and restaurant chain that sells bread, pastries, sandwiches, salads, and other food products. It operates over 850 shops, restaurants and cafes in more than 50 countries worldwide. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a paul.fr discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: paul.fr advertises on Facebook and Instagram and on Google, where its offers often run. Check paul.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy paul.fr?
paul.fr sells on its own website, paul.fr, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns paul.fr?
Gravity by Benchr records a company based in France, founded in 1889 according to LinkedIn, on a domain registered in 2000, with 2,860 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is paul.fr growing?
Not at the moment. Gravity by Benchr estimates about 44,200 visits to paul.fr in September 2026, down 31% in a month and down 28% over three months. paul.fr ranks #72 of 1,475 Food Items brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does paul.fr use?
Gravity by Benchr identifies paul.fr as a Magento store. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does paul.fr spend on Meta ads?
Gravity by Benchr does not publish a spend figure for paul.fr on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in France?
Among Food Items brands in France in the Gravity by Benchr index, paul.fr ranks #72 of 1,475 by estimated traffic. Its closest competitors on the same market are Safe Catch, okraina.ru, Al Hatab - الحطب, Campofrío and Food For Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with paul.fr.