Brand page · Clothing · Italy
Paul & Shark: 120K visits a month, 222 active Meta ads, Gravity score 591.
Paul & Shark — Paul & Shark is an Italian brand that produces clothing, with a focus on elegance and performance inspired by the ocean. In September 2026 paulandshark.com drew an estimated 120K visits, down 30% on the month before. It ranks #1,266 of 97,158 Clothing brands in Italy and holds a 2.2 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paul & Shark is an Italian brand that produces clothing, with a focus on elegance and performance inspired by the ocean.
01 · Traffic
How much traffic Paul & Shark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paul & Shark drew an estimated 120K visits in September 2026, down 30% on the month before and down 34% over three months.
- Worldwide#80,471of 4.5M sites · Top 5%
- In United States#26,470of 1.2M sites · Top 5%
- Clothing, worldwide#7,591of 459,295 brands · Top 5%
- Clothing, United States#1,266of 97,158 brands · Top 5%
120K
estimated visits in September
1 mo ▼ −29.8%4 mo ▼ −33.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paul & Shark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paul & Shark holds 2.2 out of 5 on Trustpilot over 41 reviews, 13 of them in the last twelve months: 22% of customers give five stars and 68% one star. That volume places Paul & Shark in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paul & Shark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paul & Shark's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Paul & Shark in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paul & Shark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paul & Shark runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
The Language of Making. Sophisticated yarns. Exceptional fabrics. Exclusive blends. At the heart of Paul & Shark’s Modern Craftsmanship, a cPaul & Shark12 Oct 2026video
The Language of Making. The constant dialogue between skilled hands and advanced processes, between know-how and research, defines Paul & ShPaul & Shark12 Oct 2026video
The Language of Making. Paul & Shark’s Modern Craftsmanship is a distinctive language of making, that has been refined over time. www.paulaPaul & Shark12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Dama S.P.Averified
Image ad21 Oct 2026Dama S.P.Averified
Video ad21 Oct 2026Dama S.P.Averified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paul & Shark.
The creators who tag @paulandshark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulandshark on Instagram, led by Act & React (19.6K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAct & React@__actandreact__ · 🇬🇷 GR | Marketing sales branding Creator | 19.6K | 0.1% | 3 | Tagged @paulandshark |
06 · Competitors according to Gravity
Who Paul & Shark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paul & Shark among Clothing brands in Italy. The closest is Paul James Knitwear, then Outerknown, Paulmark, PJ Paul Jones, lumberjack.com.tr, united-arrows.tw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paul James Knitwearpauljamesknitwear.com | |||||||
| Outerknownouterknown.com | |||||||
| Paulmarkpaulmark.com.tr | |||||||
| PJ Paul Jonespjpauljones.com | |||||||
| lumberjack.com.trlumberjack.com.tr | |||||||
| united-arrows.twunited-arrows.tw |
07 · Company
The company behind Paul & Shark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paul & Shark is a company based in Italy, founded in 1976 according to LinkedIn, on a domain registered in December 1999. It employs about 436 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1976, per LinkedIn
- Domain registered
- 15 Dec 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 436 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paulandshark.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paul & Shark
What people ask Google about Paul & Shark.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paul & Shark a legit company?
According to Gravity by Benchr, Paul & Shark is a brand based in Italy: its website has existed since December 1999, it sells on a Salesforce_commerce store, it employs 436 people on LinkedIn, it has 244,186 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paul & Shark reviews
Customers rate Paul & Shark 2.2 out of 5 on Trustpilot over 41 reviews, 13 of them in the last twelve months: 22% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Paul & Shark?
Paul & Shark is an Italian brand that produces clothing, with a focus on elegance and performance inspired by the ocean. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Paul & Shark have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paul & Shark advertises on Facebook and Instagram and on Google, where its offers often run. Check paulandshark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Paul & Shark?
Paul & Shark sells on its own website, paulandshark.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Paul & Shark?
Gravity by Benchr records a company based in Italy, founded in 1976 according to LinkedIn, on a domain registered in 1999, with 436 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paul & Shark doing well?
Not at the moment. Gravity by Benchr estimates about 119,900 visits to paulandshark.com in September 2026, down 30% in a month and down 34% over three months. Paul & Shark ranks #1,266 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paul & Shark use?
Gravity by Benchr identifies paulandshark.com as a Salesforce_commerce store. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Paul & Shark's ad budget?
Gravity by Benchr does not publish a spend figure for Paul & Shark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Paul & Shark ranks #1,266 of 97,158 by estimated traffic. Its closest competitors on the same market are Paul James Knitwear, Outerknown, Paulmark, PJ Paul Jones, lumberjack.com.tr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paul & Shark.