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- Paula's Choice
Brand page · Personal Care
Paula's Choice: 162k visits a month, 1,466 active Meta ads.
Paula's Choice — Paula's Choice is a skincare brand that sells research-backed skincare products including cleansers, toners, exfoliants, treatments, moisturizers, and bodycare products. In September 2026 paulaschoice.co.uk drew an estimated 162k visits, up 8% on the month before. It ranks #103 of 8,226 Personal Care brands and holds a 4.3 Trustpilot rating over 110 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Paula's Choice is a skincare brand that sells research-backed skincare products including cleansers, toners, exfoliants, treatments, moisturizers, and bodycare products.
01 · Traffic
How much traffic Paula's Choice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paula's Choice drew an estimated 162k visits in September 2026, up 8% on the month before and down 13% over three months.
- Worldwide#62,589of 4.5m sites · Top 5%
- In United Kingdom#3,194of 192k sites · Top 5%
- Personal Care, worldwide#2,939of 215,119 brands · Top 5%
- Personal Care, United Kingdom#103of 8,226 brands · Top 5%
162k
estimated visits in September
1 mo ▲ +8.2%4 mo ▼ −13.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paula's Choice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paula's Choice holds 4.3 out of 5 on Trustpilot over 110 reviews, 46 of them in the last twelve months: 65% of customers give five stars and 23% one star. That volume places Paula's Choice in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Cosmetics Store Health and Beauty Shop Beauty Supply Store Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paula's Choice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paula's Choice's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Paula's Choice in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Paula's Choice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paula's Choice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
你嘅肌膚，比你想像中更識「洩露年齡」👀Paula's Choice14 Oct 2026image
🤍科學實證配方 #敏弱肌 也能安心煥膚🤍 痘痘、粗糙顆粒OUT！肌膚細緻度UP✨ #寶拉珍選 2%水楊酸身體乳💧連續10年銷售第一 💜2%水楊酸身體乳｜修護痘痘粉刺、角質顆粒 7天對抗痘痘粉刺、毛孔角質顆粒 肌膚變細膩，數據看得見 同步保濕乾燥肌膚，提升肌膚明亮度 ✨ 7天對Paula's Choice14 Oct 2026video
Paula's ChoicePaula's Choice14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paula's Choice.
The creators who tag @paulaschoice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulaschoice on Instagram, led by Julie Matsushima | Master Esthetician (46.6k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJulie Matsushima | Master Esthetician@westcoastjulez · 🇺🇸 US | Beauty cosmetics skincare Creator | 46.6k | 1.2% | 8 | Tagged @paulaschoice |
06 · Competitors according to Gravity
Who Paula's Choice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paula's Choice among Personal Care brands. The closest is PAULA, then Conscious Chemist, Good Molecules, facetheory.com, SkincareEssentials, Dermacy Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PAULApaulaschoice.com.tw | |||||||
| Conscious Chemistconsciouschemist.com | |||||||
| Good Moleculesgoodmolecules.com | |||||||
| facetheory.comfacetheory.com | |||||||
| SkincareEssentialsskincareessentials.com | |||||||
| Dermacy Labsdermacylabs.com |
07 · Company
The company behind Paula's Choice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paula's Choice is an e-commerce brand, on a domain registered in August 2008.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 22 Aug 2008
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- paulaschoice.co.uk · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paula's Choice
What people ask Google about Paula's Choice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paula's Choice legit?
According to Gravity by Benchr, Paula's Choice is a brand: its website has existed since August 2008, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 1,336,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Paula's Choice reviews
Customers rate Paula's Choice 4.3 out of 5 on Trustpilot over 110 reviews, 46 of them in the last twelve months: 65% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Paula's Choice sell?
Paula's Choice is a skincare brand that sells research-backed skincare products including cleansers, toners, exfoliants, treatments, moisturizers, and bodycare products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Paula's Choice discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paula's Choice advertises on Facebook and Instagram and on Google, where its offers often run. Check paulaschoice.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paula's Choice?
Paula's Choice sells on its own website, paulaschoice.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Paula's Choice?
Gravity by Benchr records a company, whose domain was registered in 2008. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Paula's Choice growing?
Not at the moment. Gravity by Benchr estimates about 161,800 visits to paulaschoice.co.uk in September 2026, up 8% in a month and down 13% over three months. Paula's Choice ranks #103 of 8,226 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paula's Choice use?
Gravity by Benchr identifies paulaschoice.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
What is Paula's Choice's ad budget?
Gravity by Benchr does not publish a spend figure for Paula's Choice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Paula's Choice ranks #103 of 8,226 by estimated traffic. Its closest competitors on the same market are PAULA, Conscious Chemist, Good Molecules, facetheory.com and SkincareEssentials. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paula's Choice.