Brand page · Personal Care · United States
Paula's Choice: 1.3M visits a month, 1,466 active Meta ads.
Paula's Choice — Paula's Choice is a skincare brand that sells research-based skincare products for all skin types and concerns. In September 2026 paulaschoice.com drew an estimated 1.3M visits, down 11% on the month before. It ranks #49 of 33,626 Personal Care brands in United States and holds a 4.6 Trustpilot rating over 401 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Paula's Choice is a skincare brand that sells research-based skincare products for all skin types and concerns.
01 · Traffic
How much traffic Paula's Choice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paula's Choice drew an estimated 1.3M visits in September 2026, down 11% on the month before and down 22% over three months.
- Worldwide#11,974of 4.5M sites · Top 1%
- In United States#3,985of 1.2M sites · Top 1%
- Personal Care, worldwide#400of 215,119 brands · Top 1%
- Personal Care, United States#49of 33,626 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −11.5%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paula's Choice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paula's Choice holds 4.6 out of 5 on Trustpilot over 401 reviews, 75 of them in the last twelve months: 74% of customers give five stars and 15% one star. That volume places Paula's Choice in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Wellness Center Pharmacy Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paula's Choice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paula's Choice's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Paula's Choice in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paula's Choice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paula's Choice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
你嘅肌膚，比你想像中更識「洩露年齡」👀Paula's Choice14 Oct 2026image
🤍科學實證配方 #敏弱肌 也能安心煥膚🤍 痘痘、粗糙顆粒OUT！肌膚細緻度UP✨ #寶拉珍選 2%水楊酸身體乳💧連續10年銷售第一 💜2%水楊酸身體乳｜修護痘痘粉刺、角質顆粒 7天對抗痘痘粉刺、毛孔角質顆粒 肌膚變細膩，數據看得見 同步保濕乾燥肌膚，提升肌膚明亮度 ✨ 7天對Paula's Choice14 Oct 2026video
Paula's ChoicePaula's Choice14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Paula's Choice, Inc.verified
Text ad21 Oct 2026Paula's Choice, Inc.verified
Text ad21 Oct 2026Paula's Choice, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paula's Choice.
The creators who tag @paulaschoice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulaschoice on Instagram, led by Julie Matsushima | Master Esthetician (46.6K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJulie Matsushima | Master Esthetician@westcoastjulez · 🇺🇸 US | Beauty cosmetics skincare Creator | 46.6K | 1.2% | 8 | Tagged @paulaschoice |
06 · Competitors according to Gravity
Who Paula's Choice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paula's Choice among Personal Care brands in United States. The closest is de.caudalie.com, then Good Molecules, Dermalogica, deciem.com, Glow Recipe, Farmacy Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| de.caudalie.comde.caudalie.com | |||||||
| Good Moleculesgoodmolecules.com | |||||||
| Dermalogicadermalogica.com | |||||||
| deciem.comdeciem.com | |||||||
| Glow Recipeglowrecipe.com | |||||||
| Farmacy Beautyfarmacybeauty.com |
07 · Company
The company behind Paula's Choice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paula's Choice is a company based in United States, founded in 1995 according to LinkedIn, on a domain registered in April 1999. It employs about 664 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1995, per LinkedIn
- Domain registered
- 27 Apr 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 664 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paulaschoice.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paula's Choice
What people ask Google about Paula's Choice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paula's Choice a legit company?
According to Gravity by Benchr, Paula's Choice is a brand based in United States: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 664 people on LinkedIn, it has 1,336,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Paula's Choice reviews: is it worth it?
Customers rate Paula's Choice 4.6 out of 5 on Trustpilot over 401 reviews, 75 of them in the last twelve months: 74% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Paula's Choice sell?
Paula's Choice is a skincare brand that sells research-based skincare products for all skin types and concerns. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Paula's Choice have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paula's Choice advertises on Facebook and Instagram and on Google, where its offers often run. Check paulaschoice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paula's Choice?
Paula's Choice sells on its own website, paulaschoice.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Paula's Choice?
Gravity by Benchr records a company based in United States, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 664 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Paula's Choice growing?
Not at the moment. Gravity by Benchr estimates about 1,270,000 visits to paulaschoice.com in September 2026, down 11% in a month and down 22% over three months. Paula's Choice ranks #49 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paula's Choice use?
Gravity by Benchr identifies paulaschoice.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records.
What is Paula's Choice's ad budget?
Gravity by Benchr does not publish a spend figure for Paula's Choice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Paula's Choice ranks #49 of 33,626 by estimated traffic. Its closest competitors on the same market are de.caudalie.com, Good Molecules, Dermalogica, deciem.com, Glow Recipe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paula's Choice.