Brand page · Personal Care · United States
Glow Recipe: 252K visits a month, 75 active Meta ads, Gravity score 587.
Glow Recipe — Glow Recipe is a skincare brand that creates clean, clinically-effective, fruit-powered skincare products rooted in Korean skincare philosophies. In September 2026 glowrecipe.com drew an estimated 252K visits, up 3% on the month before. It ranks #327 of 33,626 Personal Care brands in United States and holds a 4.4 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Glow Recipe is a skincare brand that creates clean, clinically-effective, fruit-powered skincare products rooted in Korean skincare philosophies.
01 · Traffic
How much traffic Glow Recipe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glow Recipe drew an estimated 252K visits in September 2026, up 3% on the month before and down 21% over three months.
- Worldwide#43,166of 4.5M sites · Top 1%
- In United States#14,106of 1.2M sites · Top 5%
- Personal Care, worldwide#1,903of 215,119 brands · Top 1%
- Personal Care, United States#327of 33,626 brands · Top 1%
252K
estimated visits in September
1 mo ▲ +2.5%4 mo ▼ −21.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Glow Recipe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glow Recipe holds 4.4 out of 5 on Trustpilot over 49 reviews, 5 of them in the last twelve months: 65% of customers give five stars and 18% one star. That volume places Glow Recipe in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Glow Recipe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Glow Recipe sells on Shopify, 90% of its catalogue in stock. The best seller is Watermelon Glow PHA+BHA Pore-Tight Toner, at US$16.00–US$36.00, followed by Watermelon Glow Niacinamide Dew Drops Sachet and Watermelon Glow Pink Juice Oil-Free Refillable Moisturizer.
#1Watermelon Glow PHA+BHA Pore-Tight TonerGlow RecipeUS$16.00–US$36.00In stock
#2Watermelon Glow Niacinamide Dew Drops SachetGlow RecipeUS$0.25In stock
#3Watermelon Glow Pink Juice Oil-Free Refillable MoisturizerGlow RecipeUS$21.00–US$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Glow Recipe in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 93% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$38.75
- Currency
- USD
04 · Ads
What Glow Recipe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glow Recipe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
A summer escape for your skinGlow Recipe6 Oct 2026video
A summer escape for your skinGlow Recipe6 Oct 2026image
Transform Skin in 5 MinutesGlow Recipe3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Click Tech Limitedverified
Text ad20 Oct 2026Glow Recipeverified
Text ad20 Oct 2026Glow Recipeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Glow Recipe.
The creators who tag @glowrecipe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glowrecipe on Instagram, led by Matt (69.4K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt@dirtyboysgetclean · 🇺🇸 US | Beauty cosmetics skincare Creator | 69.4K | 0.2% | 13 | Tagged @glowrecipe |
06 · Competitors according to Gravity
Who Glow Recipe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glow Recipe among Personal Care brands in United States. The closest is Soko Glam, then fresh.com, Glossier, Origins, Tatcha, LANEIGE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Soko Glamsokoglam.com | |||||||
| fresh.comfresh.com | |||||||
| Glossierglossier.com | |||||||
| Originsorigins.com | |||||||
| Tatchatatcha.com | |||||||
| LANEIGEus.laneige.com |
07 · Company
The company behind Glow Recipe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glow Recipe is a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in July 2014. It employs about 177 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Domain registered
- 9 Jul 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 177 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- glowrecipe.com · Shopify · USD
- Catalogue
- 182 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glow Recipe
What people ask Google about Glow Recipe.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glow Recipe a legit company?
According to Gravity by Benchr, Glow Recipe is a brand based in New York, United States: its website has existed since July 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 177 people on LinkedIn, it has 2,094,233 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Glow Recipe reviews: is it worth it?
Customers rate Glow Recipe 4.4 out of 5 on Trustpilot over 49 reviews, 5 of them in the last twelve months: 65% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glow Recipe known for?
Glow Recipe is a skincare brand that creates clean, clinically-effective, fruit-powered skincare products rooted in Korean skincare philosophies. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Glow Recipe prices: how much is it?
Glow Recipe's best seller, Watermelon Glow PHA+BHA Pore-Tight Toner, sells from US$16.00 to US$36.00 on glowrecipe.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check glowrecipe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Glow Recipe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Glow Recipe advertises on Facebook and Instagram and on Google, where its offers often run. Check glowrecipe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Glow Recipe?
Glow Recipe sells on its own website, glowrecipe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Glow Recipe?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 177 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glow Recipe doing well?
Not at the moment. Gravity by Benchr estimates about 251,900 visits to glowrecipe.com in September 2026, up 3% in a month and down 21% over three months. Glow Recipe ranks #327 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Glow Recipe use?
Gravity by Benchr identifies glowrecipe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Glow Recipe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Glow Recipe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Glow Recipe ranks #327 of 33,626 by estimated traffic. Its closest competitors on the same market are Soko Glam, fresh.com, Glossier, Origins, Tatcha. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glow Recipe.