Brand page · Personal Care
Paula's Choice: 58.4k visits a month, 1,466 active Meta ads.
Paula's Choice — Paula's Choice Skincare is a skincare brand that offers research-backed skincare products. The brand sells various skincare products including cleansers, toners, exfoliants, serums, masks, eye care, and moisturizers. In September 2026 paulaschoice.fr drew an estimated 58.4k visits, down 39% on the month before. It ranks #117 of 3,383 Personal Care brands and holds a 3.8 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Paula's Choice Skincare is a skincare brand that offers research-backed skincare products. The brand sells various skincare products including cleansers, toners, exfoliants, serums, masks, eye care, and moisturizers.
01 · Traffic
How much traffic Paula's Choice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paula's Choice drew an estimated 58.4k visits in September 2026, down 39% on the month before and down 33% over three months.
- Worldwide#148,792of 4.5m sites · Top 5%
- In France#5,367of 166k sites · Top 5%
- Personal Care, worldwide#7,488of 215,119 brands · Top 5%
- Personal Care, France#117of 3,383 brands · Top 5%
58.4k
estimated visits in September
1 mo ▼ −39.4%4 mo ▼ −32.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paula's Choice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paula's Choice holds 3.8 out of 5 on Trustpilot over 48 reviews, 23 of them in the last twelve months: 48% of customers give five stars and 40% one star. That volume places Paula's Choice in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Beauty Supply Store Cosmetics Industry Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paula's Choice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paula's Choice's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Paula's Choice in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Paula's Choice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paula's Choice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
你嘅肌膚，比你想像中更識「洩露年齡」👀Paula's Choice14 Oct 2026image
🤍科學實證配方 #敏弱肌 也能安心煥膚🤍 痘痘、粗糙顆粒OUT！肌膚細緻度UP✨ #寶拉珍選 2%水楊酸身體乳💧連續10年銷售第一 💜2%水楊酸身體乳｜修護痘痘粉刺、角質顆粒 7天對抗痘痘粉刺、毛孔角質顆粒 肌膚變細膩，數據看得見 同步保濕乾燥肌膚，提升肌膚明亮度 ✨ 7天對Paula's Choice14 Oct 2026video
Paula's ChoicePaula's Choice14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
Text ad21 Oct 2026Paula's Choice Europe B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paula's Choice.
The creators who tag @paulaschoice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulaschoice on Instagram, led by Julie Matsushima | Master Esthetician (46.6k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJulie Matsushima | Master Esthetician@westcoastjulez · 🇺🇸 US | Beauty cosmetics skincare Creator | 46.6k | 1.2% | 8 | Tagged @paulaschoice |
06 · Competitors according to Gravity
Who Paula's Choice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paula's Choice among Personal Care brands. The closest is kikocosmetics.co.il, then The Ordinary, soloneshop.com.tw, doctoralthea.co.kr, Skin79, Eucerin.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kikocosmetics.co.ilkikocosmetics.co.il | |||||||
| The Ordinaryordinarypakistan.pk | |||||||
| soloneshop.com.twsoloneshop.com.tw | |||||||
| doctoralthea.co.krdoctoralthea.co.kr | |||||||
| Skin79skin79-sklep.pl | |||||||
| Eucerineucerin.pe |
07 · Company
The company behind Paula's Choice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paula's Choice is an e-commerce brand, founded in 1995 according to LinkedIn, on a domain registered in September 2011. It employs about 664 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1995, per LinkedIn
- Domain registered
- 22 Sept 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 664 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paulaschoice.fr · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paula's Choice
What people ask Google about Paula's Choice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paula's Choice a legit company?
According to Gravity by Benchr, Paula's Choice is a brand: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 664 people on LinkedIn, it has 1,336,551 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Paula's Choice reviews
Customers rate Paula's Choice 3.8 out of 5 on Trustpilot over 48 reviews, 23 of them in the last twelve months: 48% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Paula's Choice?
Paula's Choice Skincare is a skincare brand that offers research-backed skincare products. The brand sells various skincare products including cleansers, toners, exfoliants, serums, masks, eye care, and moisturizers. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Paula's Choice have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paula's Choice advertises on Facebook and Instagram and on Google, where its offers often run. Check paulaschoice.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paula's Choice?
Paula's Choice sells on its own website, paulaschoice.fr, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Paula's Choice?
Gravity by Benchr records a company, founded in 1995 according to LinkedIn, on a domain registered in 2011, with 664 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Paula's Choice doing well?
Not at the moment. Gravity by Benchr estimates about 58,400 visits to paulaschoice.fr in September 2026, down 39% in a month and down 33% over three months. Paula's Choice ranks #117 of 3,383 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paula's Choice use?
Gravity by Benchr identifies paulaschoice.fr as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records.
How much does Paula's Choice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paula's Choice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Paula's Choice ranks #117 of 3,383 by estimated traffic. Its closest competitors on the same market are kikocosmetics.co.il, The Ordinary, soloneshop.com.tw, doctoralthea.co.kr and Skin79. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paula's Choice.