Brand page · Clothing · United Kingdom
Paul Smith: 1.1m visits a month, 242 active Meta ads.
Paul Smith — Paul Smith is a British designer brand offering a range of clothing, shoes, and accessories for men, women, and children. In September 2026 paulsmith.com drew an estimated 1.1m visits, up 35% on the month before. It ranks #34 of 19,668 Clothing brands in United Kingdom and holds a 4.5 Trustpilot rating over 544 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Paul Smith is a British designer brand offering a range of clothing, shoes, and accessories for men, women, and children.
01 · Traffic
How much traffic Paul Smith gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paul Smith drew an estimated 1.1m visits in September 2026, up 35% on the month before and down 1% over three months.
- Worldwide#13,743of 4.5m sites · Top 1%
- In United Kingdom#536of 192k sites · Top 1%
- Clothing, worldwide#1,040of 459,295 brands · Top 1%
- Clothing, United Kingdom#34of 19,668 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +35.4%4 mo ▼ −0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paul Smith.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paul Smith holds 4.5 out of 5 on Trustpilot over 544 reviews, 229 of them in the last twelve months: 71% of customers give five stars and 21% one star. That volume places Paul Smith in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Tuxedo Shop Fashion Accessories Store Clothing Store e-Commerce Service Fashion Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paul Smith sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Paul Smith's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Paul Smith in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Paul Smith is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paul Smith runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text, video).
Paul Smith AW26 Knitwear 🫶🏼 An incredible selection of beautiful knitwear from the British designer @paulsmith 🧶 #PaulSmith #Menswear #AdPaul Smith13 Oct 2026video
Paul Smith AW26 Knitwear 🫶🏼 An incredible selection of beautiful knitwear from the British designer @paulsmith 🧶 #PaulSmith #Menswear #AdPaul Smith13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Oct 2026Paul Smith Limitedverified
Text ad21 Oct 2026Paul Smith Limitedverified
Text ad21 Oct 2026Paul Smith Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paul Smith.
The creators who tag @paulsmithdesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paulsmithdesign on Instagram, led by ADAM MARKARIAN (20.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AADAM MARKARIAN@adammarkarian · 🇺🇸 US | Cinema series pop culture Creator | 20.2k | — | 5 | Tagged @paulsmithdesign |
06 · Competitors according to Gravity
Who Paul Smith competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paul Smith among Clothing brands in United Kingdom. The closest is Paul Fredrick, then hugoboss.com, Pako Lorente, mrporter.com, GANT, dunhill.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paul Fredrickpaulfredrick.com | |||||||
| hugoboss.comhugoboss.com | |||||||
| Pako Lorentepakolorente.com | |||||||
| mrporter.commrporter.com | |||||||
| GANTgant.de | |||||||
| dunhill.comdunhill.com |
07 · Company
The company behind Paul Smith.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paul Smith is a company based in United Kingdom, founded in 1970 according to LinkedIn, on a domain registered in August 1996. It employs about 1,199 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1970, per LinkedIn
- Domain registered
- 7 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,199 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paulsmith.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paul Smith
What people ask Google about Paul Smith.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paul Smith legit or a scam?
According to Gravity by Benchr, Paul Smith is a brand based in United Kingdom: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it employs 1,199 people on LinkedIn, it has 838,366 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Paul Smith reviews: is it worth it?
Customers rate Paul Smith 4.5 out of 5 on Trustpilot over 544 reviews, 229 of them in the last twelve months: 71% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Paul Smith?
Paul Smith is a British designer brand offering a range of clothing, shoes, and accessories for men, women, and children. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Paul Smith have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paul Smith advertises on Facebook and Instagram and on Google, where its offers often run. Check paulsmith.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Paul Smith?
Gravity by Benchr records a company based in United Kingdom, founded in 1970 according to LinkedIn, on a domain registered in 1996, with 1,199 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Paul Smith doing well?
Not at the moment. Gravity by Benchr estimates about 1,071,700 visits to paulsmith.com in September 2026, up 35% in a month and down 1% over three months. Paul Smith ranks #34 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Paul Smith's ad budget?
Gravity by Benchr does not publish a spend figure for Paul Smith on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Paul Smith ranks #34 of 19,668 by estimated traffic. Its closest competitors on the same market are Paul Fredrick, hugoboss.com, Pako Lorente, mrporter.com and GANT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paul Smith.