Brand page · Shoes · United Kingdom
PAVERS: 67.5k visits a month, 129 active Meta ads, Gravity score 610.
PAVERS — Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritizing comfort without compromising on style. In September 2026 pavers.ie drew an estimated 67.5k visits, up 57% on the month before. It ranks #3 of 185 Shoes brands in United Kingdom and holds a 3.5 Trustpilot rating over 2,535 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritizing comfort without compromising on style.
01 · Traffic
How much traffic PAVERS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PAVERS drew an estimated 67.5k visits in September 2026, up 57% on the month before and up 19% over three months.
- Worldwide#131,546of 4.5m sites · Top 5%
- In Ireland#335of 14.2k sites · Top 5%
- Shoes, worldwide#2,789of 46,962 brands · Top 10%
- Shoes, Ireland#3of 185 brands · Top 5%
67.5k
estimated visits in September
1 mo ▲ +56.9%4 mo ▲ +18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PAVERS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PAVERS holds 3.5 out of 5 on Trustpilot over 2,535 reviews, 80 of them in the last twelve months: 62% of customers give five stars and 16% one star. That volume places PAVERS in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PAVERS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PAVERS sells on Shopify, 100% of its catalogue in stock. The best seller is Imbox Treatment, at €5.00, followed by Touch Fastening Full Slipper - QING30007 / 316 306 and Zip-Up Chunky Platform Trainers - WBINS35156 / 321 796.
#1Imbox TreatmentPAVERS€5.00In stock
#2Touch Fastening Full Slipper - QING30007 / 316 306PAVERS€35.00In stock
#3Zip-Up Chunky Platform Trainers - WBINS35156 / 321 796PAVERS€49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places PAVERS in its comparison group.
- Average rating
- 4.19 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$79.52
- Currency
- EUR
04 · Ads
What PAVERS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PAVERS runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2022 (image, text, video).
Find Your Perfect FitPavers Shoes8 Oct 2026image
Women's Casual Lace-Up Boots - Size 5Pavers Shoes8 Oct 2026image
Find Your New Everyday PairPavers Shoes8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Pavers Limitedverified
Text ad20 Oct 2026Pavers Limitedverified
Image ad20 Oct 2026Pavers Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PAVERS.
The creators who tag @pavers_shoes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pavers_shoes on Instagram, led by Morag Elspeth Atkinson (1.1m followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMorag Elspeth Atkinson@mogzee_m · 🇬🇧 GB | Fashion style luxury Creator | 1.1m | 0.3% | 2 | Tagged @pavers_shoes |
06 · Competitors according to Gravity
Who PAVERS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PAVERS among Shoes brands in United Kingdom. The closest is ValenciFit, then Loja Ortopedic, orthoday.de, Exé Portugal, Pisada Serena, Matizes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ValenciFitvalencifit.com | |||||||
| Loja Ortopediclojaortopedic.com.br | |||||||
| orthoday.deorthoday.de | |||||||
| Exé Portugalexe.pt | |||||||
| Pisada Serenapisadaserena.es | |||||||
| Matizesmatizes.com.co |
07 · Company
The company behind PAVERS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PAVERS is a company based in United Kingdom, founded in 1971 according to LinkedIn. It employs about 503 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1971, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 503 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pavers.ie · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PAVERS
What people ask Google about PAVERS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PAVERS legit or a scam?
According to Gravity by Benchr, PAVERS is a brand based in United Kingdom: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 503 people on LinkedIn, it has 23,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PAVERS reviews
Customers rate PAVERS 3.5 out of 5 on Trustpilot over 2,535 reviews, 80 of them in the last twelve months: 62% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PAVERS known for?
Pavers Shoes is a footwear brand that offers a range of shoes for men, women, and children, prioritizing comfort without compromising on style. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification, October 2026.
PAVERS prices: how much is it?
PAVERS' best seller, Imbox Treatment, sells €5.00 on pavers.ie. 100% of the catalogue is in stock. Gravity does not track prices daily: check pavers.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PAVERS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PAVERS advertises on Facebook and Instagram and on Google, where its offers often run. Check pavers.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PAVERS?
PAVERS sells on its own website, pavers.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PAVERS?
Gravity by Benchr records a company based in United Kingdom, founded in 1971 according to LinkedIn, with 503 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PAVERS growing?
Yes. Gravity by Benchr estimates about 67,500 visits to pavers.ie in September 2026, up 57% in a month and up 19% over three months. PAVERS ranks #3 of 185 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PAVERS use?
Gravity by Benchr identifies pavers.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PAVERS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PAVERS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, PAVERS ranks #3 of 185 by estimated traffic. Its closest competitors on the same market are ValenciFit, Loja Ortopedic, orthoday.de, Exé Portugal and Pisada Serena. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PAVERS.