Brand page · Pet Supplies · Australia
PawPawUp traffic, ads & competitors 52.3k visits a month, 5 active Meta ads, Gravity score 564.
PawPawUp — PawPawUp is an Australian pet store that sells quality pet supplies, toys, and treats for cats, dogs, and other animals, with free shipping over $79 Australia-wide. In September 2026 pawpawup.com.au drew an estimated 52.3k visits, down 32% on the month before. It ranks #45 of 1,554 Pet Supplies brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 64 peers: Pet Supplies brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PawPawUp is an Australian pet store that sells quality pet supplies, toys, and treats for cats, dogs, and other animals, with free shipping over $79 Australia-wide.
01 · Traffic
PawPawUp website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PawPawUp drew an estimated 52.3k visits in September 2026, down 32% on the month before and up 45% over three months.
- Worldwide#163,698of 4.5m sites · Top 5%
- In Australia#3,972of 105k sites · Top 5%
- Pet Supplies, worldwide#1,302of 52,845 brands · Top 5%
- Pet Supplies, Australia#45of 1,554 brands · Top 5%
52.3k
estimated visits in September
1 mo ▼ −32.0%4 mo ▲ +45.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
PawPawUp reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PawPawUp holds 4.0 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 71% of customers give five stars and 29% one star.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
PawPawUp best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PawPawUp sells on Shopify, 87% of its catalogue in stock. The best seller is Tilting Ceramic Cat Bowls With Uneven Texture, at A$18.95–A$22.95, followed by Makesure Sugar Bean Ceramic Double Pet Bowls For Cat and Small Dogs and Ceramic Slow Feeder Pet Bowl for Dogs and Cats.
#1Tilting Ceramic Cat Bowls With Uneven TexturePawPawUpA$18.95–A$22.95In stock
#2Makesure Sugar Bean Ceramic Double Pet Bowls For Cat and Small DogsPawPawUpA$29.95In stock
#3Ceramic Slow Feeder Pet Bowl for Dogs and CatsPawPawUpA$18.95–A$45.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PawPawUp in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 49% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$22.98
- Currency
- AUD
04 · Ads
PawPawUp ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PawPawUp runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
MissPet "My Cool Couch" Cat Bed Dog Bed Made with Cool Feeling SilkPawPawUp1 Jun 2026image
Purlab Vegetable Garden Cat TreePawPawUp1 Jun 2026image
Vetreska Fruit-Inspired Cat Litter BoxPawPawUp1 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Qingqing Zhuverified
Text ad21 Oct 2026Qingqing Zhuverified
Image ad21 Oct 2026Qingqing Zhuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
PawPawUp influencers
The creators who tag @pawpawupaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
PawPawUp competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PawPawUp among Pet Supplies brands in Australia. The closest is Petso, then Kazoo Pet Co, Catshoponline, Petsworthy, Chokyo Pet, Pikapet.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Petsopetso.com.au | |||||||
| Kazoo Pet Cokazoo.com.au | |||||||
| Catshoponlinecatshoponline.com.au | |||||||
| Petsworthypetsworthy.com.au | |||||||
| Chokyo Petchokyo.com.au | |||||||
| Pikapetpikapet.com.au |
07 · Company
Who is behind PawPawUp?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PawPawUp is a company based in Clayton South, Australia.
- Entity country
- 🇦🇺 Australia · Clayton South
- Own store
- pawpawup.com.au · Shopify · AUD
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PawPawUp
What people ask Google about PawPawUp.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PawPawUp a legit company?
According to Gravity by Benchr, PawPawUp is a brand based in Clayton South, Australia: it sells on a Shopify store, it has 21,588 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PawPawUp sell?
PawPawUp is an Australian pet store that sells quality pet supplies, toys, and treats for cats, dogs, and other animals, with free shipping over $79 Australia-wide. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PawPawUp cost?
PawPawUp's best seller, Tilting Ceramic Cat Bowls With Uneven Texture, sells from A$18.95 to A$22.95 on pawpawup.com.au. 87% of the catalogue is in stock. Gravity does not track prices daily: check pawpawup.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PawPawUp promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PawPawUp advertises on Facebook and Instagram and on Google, where its offers often run. Check pawpawup.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PawPawUp?
PawPawUp sells on its own website, pawpawup.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is PawPawUp growing?
Yes. Gravity by Benchr estimates about 52,300 visits to pawpawup.com.au in September 2026, down 32% in a month and up 45% over three months. PawPawUp ranks #45 of 1,554 Pet Supplies brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PawPawUp use?
Gravity by Benchr identifies pawpawup.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PawPawUp spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PawPawUp on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Australia?
Among Pet Supplies brands in Australia in the Gravity by Benchr index, PawPawUp ranks #45 of 1,554 by estimated traffic. Its closest competitors on the same market are Petso, Kazoo Pet Co, Catshoponline, Petsworthy and Chokyo Pet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PawPawUp.