Brand page · Decor · United States
Paynes Gray: 68.2k visits a month, 27 active Meta ads, Gravity score 547.
Paynes Gray — Paynes Gray is a furniture and home decor retailer that offers eye-catching decor, furniture, lighting and rugs with modern updates. In September 2026 paynesgray.com drew an estimated 68.2k visits, up 8% on the month before. It ranks #451 of 42,373 Decor brands in United States and holds a 2.4 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Paynes Gray is a furniture and home decor retailer that offers eye-catching decor, furniture, lighting and rugs with modern updates.
01 · Traffic
How much traffic Paynes Gray gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Paynes Gray drew an estimated 68.2k visits in September 2026, up 8% on the month before and up 10% over three months.
- Worldwide#130,258of 4.5m sites · Top 5%
- In United States#42,304of 1.2m sites · Top 5%
- Decor, worldwide#2,558of 185,686 brands · Top 5%
- Decor, United States#451of 42,373 brands · Top 5%
68.2k
estimated visits in September
1 mo ▲ +7.7%4 mo ▲ +10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Paynes Gray.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Paynes Gray holds 2.4 out of 5 on Trustpilot over 14 reviews, 7 of them in the last twelve months: 36% of customers give five stars and 57% one star.
Living Room Furniture Store Lighting Store Furniture Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Paynes Gray sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Paynes Gray sells on Shopify, 95% of its catalogue in stock. The best seller is Justina Blakeney Tigress Hook Throw Pillow, at US$69.00, followed by Justina Blakeney Chi Chi Hook Throw Pillow and Eric + Eloise Eric Wall Mount.
#1Justina Blakeney Tigress Hook Throw PillowPaynes GrayUS$69.00In stock
#2Justina Blakeney Chi Chi Hook Throw PillowPaynes GrayUS$69.00In stock
#3Eric + Eloise Eric Wall MountPaynes GrayUS$215.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Paynes Gray in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 1% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$1,599.00
- Currency
- USD
04 · Ads
What Paynes Gray is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Paynes Gray runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since November 2022 (image, text, video).
Paynes GrayPaynes Gray30 Sept 2026image
Gingham Tile Black Vinyl FloorclothPaynes Gray18 Sept 2026image
Free Shipping: Modern Comfort with Paynes Gray Home DecorPaynes Gray7 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paynes Gray Incverified
Text ad20 Oct 2026Paynes Gray Incverified
Text ad20 Oct 2026Paynes Gray Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Paynes Gray.
The creators who tag @paynesgrayhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @paynesgrayhome on Instagram, led by 🌿Jungalow® (1.6m followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌿Jungalow®@thejungalow · 🇺🇸 US | Decoration garden diy Creator | 1.6m | 0.1% | 1 | Tagged @paynesgrayhome |
06 · Competitors according to Gravity
Who Paynes Gray competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Paynes Gray among Decor brands in United States. The closest is Safavieh, then Meadow Blu, Scenario Home, Ivy, Stoffer, Grayson Living.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Safaviehsafaviehhome.com | |||||||
| Meadow Blumeadowblu.com | |||||||
| Scenario Homescenariohome.com | |||||||
| Ivyivyhome.com | |||||||
| Stofferstofferhome.com | |||||||
| Grayson Livinggraysonliving.com |
07 · Company
The company behind Paynes Gray.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Paynes Gray is a company based in Daphne, United States, founded in 2018 according to LinkedIn, on a domain registered in January 2013. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Daphne
- Founded
- 2018, per LinkedIn
- Domain registered
- 29 Jan 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- paynesgray.com · Shopify · USD
- Catalogue
- 830 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Paynes Gray
What people ask Google about Paynes Gray.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Paynes Gray legit or a scam?
According to Gravity by Benchr, Paynes Gray is a brand based in Daphne, United States: its website has existed since January 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 72,135 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Paynes Gray reviews: is it worth it?
Customers rate Paynes Gray 2.4 out of 5 on Trustpilot over 14 reviews, 7 of them in the last twelve months: 36% give five stars, 57% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Paynes Gray?
Paynes Gray is a furniture and home decor retailer that offers eye-catching decor, furniture, lighting and rugs with modern updates. Gravity by Benchr classifies it under Decor, with Rugs making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Paynes Gray prices: how much is it?
Paynes Gray's best seller, Justina Blakeney Tigress Hook Throw Pillow, sells US$69.00 on paynesgray.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check paynesgray.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Paynes Gray have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Paynes Gray advertises on Facebook and Instagram and on Google, where its offers often run. Check paynesgray.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Paynes Gray?
Paynes Gray sells on its own website, paynesgray.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Paynes Gray?
Gravity by Benchr records a company based in Daphne, United States, founded in 2018 according to LinkedIn, on a domain registered in 2013, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Paynes Gray doing well?
Yes. Gravity by Benchr estimates about 68,200 visits to paynesgray.com in September 2026, up 8% in a month and up 10% over three months. Paynes Gray ranks #451 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Paynes Gray use?
Gravity by Benchr identifies paynesgray.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Paynes Gray spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Paynes Gray on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Paynes Gray ranks #451 of 42,373 by estimated traffic. Its closest competitors on the same market are Safavieh, Meadow Blu, Scenario Home, Ivy and Stoffer. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Paynes Gray.